Tony Anderson (tony@genymediainc.com)

Current

• Advisor - Consultant - Founder at Gen-Y Media Inc

Past

• Director Ad Sales & Operations at Zam.com
• Director Online Advertising Sales at X10 Wireless Technology
• Campaign Manager / Media Planner at Grey San Francisco

3 more...

Education

• Golden Gate University

Recommended

5 people have recommended Tony

Connections

293 connections

Industry

Online Media

Tony Anderson (tony@genymediainc.com)’s Summary

I have 10+ years experience in online media sales, with current specializations in Long Tail online publisher representation, custom Audience Segmentation, Audience Representation, Audience Extension, monetizing both Premium & Secondary CPM Marketplaces as well as Video Content Distribution/Syndication experience.

Web 2.0 , Mobile, Social Media, ad operations, business development, media planning & buying experience having worked with Fortune 1000 companies, online publishers, ad networks as well as several different start-ups.

Experience with all aspects of Internet Advertising:
My killer Rolodex of top spenders includes: Direct Marketers, Agencies, Movie Studios, Brokers & Resellers and Ad Networks. Experience selling into the following verticals: CPG, Travel, Entertainment, Events/Sponsorships, Music, Theatrical/Film, Online Games, Consumer Electronics, Online Dating. Familiar with all CPM - CPC - CPA models as well as Email and Search - SEO / SEM.Lead Generation, Affiliate marketing.

Reach - Direct Response - Lead Generation -Business Development- Branding - Frequency Caps - Geo Targeting. Familiar with all major Ad Serving Technologies. DoubleClick DART DFP Certified Administrator with strong working knowledge of Double Click DFP, DFA, DART Adapt, The DoubleClick Advertising Exchange .DoubleClick Rich Media and MediaVisor. I am also able to work in atlas, 24/7 OAS, OpenX, ValueAd / Ad Express.

Tony Anderson (tony@genymediainc.com)’s Specialties:

Online Media Sales Representation
Audience Segmentation
Audience Representation
Audience Extension
Secondary Premium Marketplace
Ad Operations
Audience measurement
P&L budget responsibility
Online Publisher Reorganization Services (OPRS)
Continuous Advisory Services (CAS)
Use Case & White Papers
Software & IT services
Web analytics
Certified (MOUS) MS Office User Specialist.
Golden Gate University - BS Computer Science & Marketing Communications.

Tony Anderson (tony@genymediainc.com)’s Experience

• Advisor - Consultant - Founder

  Gen-Y Media Inc

  (Privately Held; Online Media industry)

  July 2006 — Present (3 years 1 month)

  Online Media Sales & Marketing Consulting.
  
  Gen-Y Media Inc. is a site specific, online publisher representation and consulting firm dedicated to monetizing the premium and secondary premium CPM marketplace with a focus on Audience Representation & Audience Extension. Specializing in Interactive National and Local Media Sales: Online, Mobile, Social & Video.
  
  Additionally, I offer a variety of services from expert level ad serving solutions consulting and training as a DoubleClick DART DFP Double Click Mobile, Double Click Ad Exchange certified administrator. Also trained in atlas, 24/7 OAS, OpenX, ValueAd/Ad Express-Web analytics and 3rd party audience measurement consulting, inventory/sales forecasting, media kit and rate development and sales training/sales management consulting.
  
  Clients include:
  
  ~ Deloitte Consulting | Fleischmann-Hilliard | Mary Margaret Walker | Millward Brown Precis | The Creative Group | | IGE | OGaming Network / Zam.com / Thottbot.com | Themis Group | Warcry | LSF Interactive | Luckysurf | Anchorfree | Airspun | Commbridge | AMPP Media | Optimate Networks | XtremeSystems~

Tony Anderson (tony@genymediainc.com)’s Education

• Golden Gate University

  BS , Marketing Communications, Computer Science , 1995 — 1998

Additional Information

Tony Anderson (tony@genymediainc.com)’s Interests:

Start up companies

Tony Anderson (tony@genymediainc.com)’s Honors:

MS Certification/MOUS (Microsoft Office User Specialist)

· MS Office
· Excel
· PowerPoint
· Word
· Outlook

IAB Professional Seller’s Course | W Hotel San Francisco June 2001
Internet Advertising Master Class | Grand Hyatt New York September 2003

Ad Serving / Ad Exchange Technology Training: 2000 - 2009

· atlas
· DART DFP DART Mobile
· Double Click Ad Exchange
· 24/7 OAS
· Open X
· RMX
Analytics/Research Tools Training: 2000 - 2009

· @plan
· comScore - NetScore
· Ad Relevance
· Evaliant
· Quantcast

Tony Anderson (tony@genymediainc.com)’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch