Ton Wesseling

Current

Managing partner at Orangevalley
Publisher / Owner at Webanalisten.nl
Blogger at Lifehacking.nl

Speaker at The Next Speaker
Consultant / Expert at Beer and Innovation
Co-initiator at Open Coffee Utrecht
Board Member at Interactive Advertising Bureau (IAB)
Taskforce Member at Web Analytics Association (WAA)
Blogger at Marketingfacts.nl
Blogger at Dutchcowboys.nl
Owner at Wesseling.net

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8 more...

Past

(freelance) Consultant at SNS Bank
(freelance) Consultant at ilse media
Advisory board at Tribeminds.com

7 more...

Education

Haagse Hogeschool/TH Rijswijk
Erasmus Universiteit Rotterdam

Recommended

8 people have recommended Ton

Connections

500+ connections

Industry

Internet

Websites

Ton Wesseling’s Summary

You can hire me as a freelance consultant, expert reviewer, (event)blogger, speaker, teacher or coach. See my business card @ http://www.wesseling.net. Main focus: internet strategy, online presence and web intelligence.

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Starting September 2008 my main focus in work will be "Orangevalley" internet consultants. http://www.orangevalley.nl "online marketing and communication optimization". You can contact me at: ton@orangevalley.nl
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My personal info & online presence:
http://www.wesseling.net
http://twitter.com/tonwesseling
http://friendfeed.com/tonwesseling

As an entrepeneur i am always looking for good, experienced webdevelopers (on php, ruby, mysql with some css and ajax skills) and experienced webmasters with a passion for analytics.

I am a creative sales and sales creative person. I've experience in and knowledge of creating internet business models with triple win opportunities (good for producer / manufacturer, good for publisher and good for consumer!)

- Good internet community management skills and experience with proven results (getting people to your site, keeping them and letting them participate)
- Good internet sales optimalisation skills and experience with proven results (getting more peope to buy your product / service)

I am trying to connect people. I have a passion for active use and participation. I love transparency.

Ton Wesseling’s Specialties:

Internet publishing, Internet community management, Internet marketing, Web analytics, New business development, Strategy management, Public communication and People motivation. Speaking, Teaching and Coaching. Good technical background (many years knowledge of internet languages and use of internet software and online applications).

Ton Wesseling’s Experience

Managing partner

Orangevalley

(Internet industry)

September 2008 — Present (2 months)

orangevalley is a new Dutch interactive marketing optimization company. At October 1st 2008 we will start officially with a group of experienced online marketing experts. Supporting the top 300 companies in the BeNeLux in optimizing their online channel, orangevalley will bring a combination of technology and knowledge to the marketplace, to reach optimal results for their customers.

Our view: make sure you know what your customer wants online. All steps that should be taken must be optimized and designed to the customer’s needs. A great web experience with good customer service will make sure that in the near future there hardly would be any need to advertise for your online services anymore.
Publisher / Owner

Webanalisten.nl

(Publishing industry)

May 2008 — Present (6 months)

Together with Reinout Wolfert i started, what we wish to become, the best website in the Netherlands on marketing / conversion optimization. How to make more money on the visitors who already get in touch with you!

Co-operates with marketingfacts.nl and Twinkle Magazine.
Blogger

Lifehacking.nl

(Publishing industry)

May 2008 — Present (6 months)

Writing lifehacking tips and trics for Dutch lifehacker blog http://www.lifehacking.nl
Speaker

The Next Speaker

(Internet industry)

April 2008 — Present (7 months)

Part of The Next Speaker network with good speakers and workshop teachers and coaches about the future / the web. Hire me!

http://thenextspeaker.com/sprekers/ton-wesseling/
Consultant / Expert

Beer and Innovation

(Internet industry)

April 2008 — Present (7 months)

It's all about helping web start-ups. An initiative from The Crowds (Erwin Blom, Wessel de Valk, idse de Pree) together with specialists in different entrepreneurial (internet) fields like Marco Derksen (Marketingfacts), Henk de Hooge (Dutchcowboys), Boris Veldhuijzen van Zanten (The Next Web), Johan Schaap (Probaton), Martijn Verver (Headline Interactive), Ton Wesseling, Stef van der Ziel (Jet-Stream), Mark de Kock (Sara Lee), Lykle de Vries (De Ondernemers) and John Kivit (Multiscope) who share their experience and knowledge to get or keep start-ups on the right track. Time in exchange for a beer :-)
Co-initiator

Open Coffee Utrecht

(Internet industry)

December 2007 — Present (11 months)

Open Coffee events (http://www.opencoffeeclub.org) are regular informal meet-ups for entrepreneurs, investors and people interested in entrepreneurship. Main focus: the web. Utrecht Open Coffee Meetups will be held every Wednesday morning in the Coffee Company @ de Vismarkt 4-5 (starting the 30th of January 2008).

The idea is that there is one place and time where people can have a coffee before going to work and might meet some interesting folks.

Open Coffee Utrecht (http://upcoming.yahoo.com/group/4026/) is being organised and promoted by Frank Meeuwsen (http://www.linkedin.com/in/frankmeeuwsen), Mark de Kock (http://www.linkedin.com/in/markdekock) and myself.
Board Member

Interactive Advertising Bureau (IAB)

(Non-Profit; 11-50 employees; Marketing and Advertising industry)

September 2007 — Present (1 year 2 months)

The Interactive Advertising Bureau the Netherlands (IAB) is the business organisation for the online advertising and interactive marketing industry. IAB occupies itselves primarily with the professionalisation and stimulation of this sector. Secondary IAB act as an independent platform for marketing professionals and professional press. http://www.iab.nl

Next to my normal tasks as a board member I'm responsible for "research" at IAB Netherlands. http://iabnederland.wetpaint.com
Taskforce Member

Web Analytics Association (WAA)

(Internet industry)

May 2007 — Present (1 year 6 months)

Member of the taskforce "online experiments" from the WAA Netherlands. We are trying to teach the market about the power of online experiments such as a/b testing, multi variate testing and (behavioral) targeting. Working on a knowledge sharing wiki: http://www.waanederland.nl/mediawiki
Blogger

Marketingfacts.nl

(Publishing industry)

January 2007 — Present (1 year 10 months)

Writing articles for the number 1 online marketing weblog in the Netherlands: http://www.marketingfacts.nl
Blogger

Dutchcowboys.nl

(Publishing industry)

January 2007 — Present (1 year 10 months)

Writing news & tips for the best "what's happening out there" weblog in the Netherlands: http://www.dutchcowboys.nl
Owner

Wesseling.net

(Internet industry)

March 2006 — Present (2 years 8 months)

You can hire me as a freelance internet consultant (online marketing / conversion optimization / online communication), expert reviewer, speaker or coach. See my business card @ http://www.wesseling.net. Currently (june 2008) i'm being hired by SNS Bank, Sanoma Uitgevers, Wegener and Energize.

In the past i worked for websites like web-log.nl (ilse media: bloggers lifecycle management info tool), overzicht.nl (ilse media: conversion optimization), zester.nl (Sanoma: expert review) and extrafilm.nl / .be (Spector Photo Group: expert review and webanalytics).

I spoke at, among others, Emerce Insight Banking, Nijenrode Business University (internet marketing and customer experience master classes), Reykjavik Internet Marketing Conference, Mobile Monday Amsterdam, Mediaparade and was the host for the CSNconference 2008.

As an entrepeneur I'm busy setting up niche blogs and working on building up a consultancy company in the internet marketing and communication field.

Additional Information

Ton Wesseling’s Websites:

Ton Wesseling’s Interests:

Social networks, folksonomy, sharing knowledge, transparency, wiki's, weblogs, twitter, ajax, rss, mobile, decentralisation, usability, webanalytics, online experiments, multi variate testing, behavioral targeting, artificial intelligence, neural networks, new technology, gadgets, life in the year 2050, good music, world peace

Ton Wesseling’s Groups:

Marketingfacts.nl, Dutchcowboys.nl, Lifehacking.nl, Webanalisten.nl, WAA, IAB, PIM, Twitter, RIMC 2008, Mindz Unconference, OpenCoffee Utrecht, Nextweb 2008

On Startups - The Community For Entrepreneurs
WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group
Web Analytics Association
Web 2.0
Professional Speakers and Seminar Leaders
Bright Ideas & Entrepreneurs
AWA - Advanced Web Analytics
Conference Bay
Online Advertising Professionals
ThoseInMedia (The who's who in all the media markets)
E-Commerce Network
E-Business Managers Platform
Web Analytics Professional (+2000 members) Join now!
Semantic Web
Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
Mobile Analytics
Online Media Professionals Benelux
On-Site Behavioral Targeting (Gedragsmarketing)
Dutch Media Professionals
European Internet Professionals
Utrecht Netwerk
Nyenrode IMS 2007-2008
Business Ideas Generators
Webintelligence NL
Marketing Professionals Netherlands
Open Coffee Utrecht
User Experience
ECOM - ecommerce and online marketing (2000+ Members)
Europe 2.0 - web 2.0, startups, funding, & entrepreneurship in Europe
Twitterazzi
Consumer Insights Interest Group
Online Marketeers
Mobile Monday Amsterdam