Ton Wesseling

Current

Senior strategy consultant (ton.wesseling@onlinedialogue.com) at Online Dialogue
Owner at Help je klant holding BV
Blogger at Expertlog.nl

Publisher / Owner at Webanalisten.nl
Speaker at The Next Speaker
Board Member at Interactive Advertising Bureau (IAB)
Blogger at Marketingfacts.nl
can be hired as an interim manager - ton@wesseling.net / +31655808947 at Wesseling.net

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Past

Managing partner at Orangevalley
Co-initiator at Open Coffee Utrecht
Taskforce Member at Web Analytics Association (WAA)

12 more...

Education

Haagse Hogeschool/TH Rijswijk
Erasmus Universiteit Rotterdam

Recommended

8 people have recommended Ton

Connections

500+ connections

Industry

Internet

Ton Wesseling’s Summary

Living in Utrecht, the Netherlands, 10 years experience in online strategy and marketing.

Main business:

- Senior strategy consultant - Online Dialogue (1-on-1 marketing, sales and service strategy, design and optimization. http://onlinedialogue.com (#dutch http://onlinedialogue.nl) - ton.wesseling@onlinedialogue.com - +31304100172

- Interim manager / worker: online marketing, sales (usability, webanalytics, search engine optimization, design and optimization) - Wesseling.net (ton@wesseling.net) - +31655808947

- Publisher / owner webanalisten.nl: Dutch group blog on webanalytics and conversion rate optimization (info@webanalisten.nl) - +31655808947

- Speaker, teacher (class and workshops) on internet marketing and strategy subjects (ton@wesseling.net) - +31655808947

http://onlinedialogue.nl / http://onlinedialogue.com
http://wesseling.net - http://friendfeed.com/tonwesseling (aggregated links to social platforms and blogpostings)

Twitter: http://twitter.com/tonwesseling

Ton Wesseling’s Specialties:

internet marketing, internet sales, internet verkoop, internet service, online marketing, online sales, online verkoop, internet strategy, internet strategie, online strategy, online strategie, web analytics, webanalyse, usability, user experience, web design, web ontwerp, persuasion, persuasive marketing, internet projects, interim management, ebusiness, e-business, ecommerce, e-commerce, mobile, email, direct channels, marketing optimization, marketing intelligence, customer intelligence

Ton Wesseling’s Experience

Senior strategy consultant (ton.wesseling@onlinedialogue.com)

Online Dialogue

(Marketing and Advertising industry)

September 2009 — Present (3 months)

Online Dialogue is the strategy, concept, project partner for all 1-on-1 marketing, sales and customer care channels. We design and optimize the company communication on these channels (like web, mobile, email, dm and call-center).

Our main goal is to find the best balance in customer hapiness and company revenues. Our USP is that we have a large history of building up knowledge how customers and prospects resond to certain interaction and communication when they have a certain knowledge level, behavior and attitude towards your company.

We are experienced, reliably, competent and efficient
Give me a call at +3130 4100 172, or mail me at ton.wesseling@onlinedialogue.com
You could also visit our website at http://onlinedialogue.com

#dutch:
Online Dialogue is de strategie, concept en uitvoer partner voor alle 1 op 1 marketing, verkoop en service kanalen. Wij ontwerpen en optimaliseren de communicatie richting je klant of prospect over deze kanalen (zoals (mobile) web, email, direct mailing en telefoon).

Onze focus binnen ons werk is de juiste balans vinden tussen klanttevredenheid en bedrijfsrendement voor onze klant. Wij zijn hier onderscheidend in door onze werkmethoden en opgebouwde kennis omtrent hoe klanten of prospects met een bepaalde houding, kennis en gedrag samenstelling reageren op bepaalde interactie en communicatie.

Ervaren experts, betrouwbaar, bekwaam en efficient.

Bel mij op 030 4100 172, of email naar ton.wesseling@onlinedialogue.nl
Je kunt ook onze website bezoeken op http://onlinedialogue.nl
Owner

Help je klant holding BV

(Venture Capital & Private Equity industry)

March 2009 — Present (9 months)

This company is the company I use to help web start-ups with their strategy, online conversion and online presence. Knowledge, network, funding and reach in exchange for stocks or barter trades.
Blogger

Expertlog.nl

(Internet industry)

November 2008 — Present (1 year 1 month)

Writing about internet strategy for the Expertlog website of Sprout Magazine and Management Team.
Publisher / Owner

Webanalisten.nl

(Publishing industry)

May 2008 — Present (1 year 7 months)

Together with Reinout Wolfert i started the number one marketing / conversion optimization blog in the Netherlands. How to make more money on the visitors who already get in touch with you! It's an open platform which brings together all sides of the online marketing field.

Co-operates with marketingfacts.nl (weekly summary updates) and Twinkle Magazine (every month a blogposting gets published)
Speaker

The Next Speaker

(Internet industry)

April 2008 — Present (1 year 8 months)

Part of The Next Speaker network with good speakers and workshop teachers and coaches about the future / the web. Hire me!
#dutch: in te huren als strategy en/of inspiratie spreker of voor workshops op het gebied van internet marketing, sales en service ontwerp en optimalisatie.

http://thenextspeaker.com/sprekers/ton-wesseling/

I spoke, among others, at:
- A4Uexpo
- Dutch Webanalytics congress
- Emerce Eday
- Emerce Insight Banking
- Emerce Insight Travel
- Mobile Monday Amsterdam
- Nyenrode (internet marketing strategy courses)
- Reykjavik Internet Marketing Expo

and was the host for:
- Corporate Social Networks congress
- Dutch Webanalytics congress
Board Member

Interactive Advertising Bureau (IAB)

(Non-Profit; Marketing and Advertising industry)

September 2007 — Present (2 years 3 months)

The Interactive Advertising Bureau the Netherlands (IAB) is the business organisation for the online advertising and interactive marketing industry. IAB occupies itselves primarily with the professionalisation and stimulation of this sector. Secondary IAB act as an independent platform for marketing professionals and professional press. http://www.iab.nl

Next to my normal tasks as a board member I'm responsible for "research" at IAB Netherlands.
Blogger

Marketingfacts.nl

(Publishing industry)

January 2007 — Present (2 years 11 months)

Writing articles for the number 1 online marketing weblog in the Netherlands: http://www.marketingfacts.nl
can be hired as an interim manager - ton@wesseling.net / +31655808947

Wesseling.net

(Internet industry)

March 2006 — Present (3 years 9 months)

I've 10 years experience in online marketing and sales design and optimization and can help any organisation as an interim employee with strategic, managing or hands-on activities. #dutch (ervaren interim manager online marketing en sales voor inzet van strategie tot pragmatische uitvoer).

USP: "always able to generate (more) revenues" (so, I'm open to shared revenue deals!).
#dutch: verdient zichzelf altijd terug (beloning naar prestatie behoort tot de mogelijkheden).

Job titles / keywords:
- online marketeer
- online sales (#dutch: internet verkoop)
- web analyst (#dutch: webanalist)
- conversion rate optimizer (#dutch: conversie optimalisatie)
- search engine optmization (#dutch: zoekmachine optimalisatie)
- social media optimization
- user experience
- usability
- internet strategy (#dutch: internet strategie)
- internet design
- internet publishing
- internet project manager

Experience (from real web companys to large corparate clients)

- ABN AMRO: improving the website optimization processes
- Extrafilm.nl: webanalytics and conversion optimization.
- Fourcorners.nl: guiding them with their online and social media presence.
- Olezo.nl (travel): expert review and optimization roadmap.
- Web-log.nl (ilse media): project lead: user dashboard.
- Overzicht.nl (ilse media): conversion rate optimization (structured ab testing).
- Zester.nl (Sanoma publishers): expert review and optimization roadmap.
- Adidas (webshops): website concept, strategy and optimization roadmap.
- Energize: functional lead campaign monitor tool design.
- Philips design: setting up a/b testing
- Postcode loterij: structured optimization marketing campaigns (muti variate testing).
- Robeco: reviewing e-business and setting up a strategy and optimization roadmap.
- SNS Bank: implementing multi variate testing, internal promotion of social media projects.
- TomTom: web analytics requirements study
- Wegener media ventures: web analytics requirements study

Additional Information

Ton Wesseling’s Interests:

Social networks, folksonomy, sharing knowledge, transparency, wiki's, weblogs, twitter, ajax, rss, mobile, decentralisation, usability, webanalytics, online experiments, multi variate testing, behavioral targeting, artificial intelligence, neural networks, new technology, gadgets, life in the year 2050, good music, world peace

Ton Wesseling’s Groups:

Marketingfacts.nl, Dutchcowboys.nl, Lifehacking.nl, Webanalisten.nl, WAA, IAB, PIM, Twitter, RIMC 2008, Mindz Unconference, OpenCoffee Utrecht, Nextweb 2008