Ton Wesseling
Senior conversion consultant - Online Dialogue. Webanalisten.nl publisher. # webanalist # conversie optimalisatie
- Location
- Netherlands
- Industry
- Internet
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Ton Wesseling's Overview
- Current
-
- Senior conversion consultant at Online Dialogue
- Owner at Help je klant holding BV
- Publisher / Owner at Webanalisten.nl
- Speaker at The Next Speaker
- Blogger at Marketingfacts.nl
- Interim manager at Wesseling.net
- Past
-
- Blogger at Expertlog.nl
- Board Member at Interactive Advertising Bureau (IAB)
- Managing partner at Orangevalley
- Co-initiator at Open Coffee Utrecht
- Taskforce Member at Web Analytics Association (WAA)
- Blogger at Dutchcowboys.nl
- Blogger at Lifehacking.nl
- Consultant / Expert at Beer and Innovation
- Consultant at SNS Bank
- Advisory board at Tribeminds.com
- Digital Strategist at SNS Bank
- Internet Advisor at BliXem Internet Services
- Business Manager at BliXem Internet Services
- Owner at Traffic Web Holding BV
- Business Development Manager at BliXem Internet Services
- Internet Consultant at BliXem Internet Services
- Project member at MLS BV / MDIS
- Education
-
- Haagse Hogeschool/TH Rijswijk
- Erasmus Universiteit Rotterdam
- Recommendations
-
8 people have recommended Ton
- Connections
-
500+ connections
Ton Wesseling's Summary
Living in Utrecht, the Netherlands, 10 years experience in online strategy and marketing.
Main business:
- Senior strategy consultant - Online Dialogue (1-on-1 marketing, sales and service strategy, design and optimization. http://onlinedialogue.com (#dutch http://onlinedialogue.nl) - ton.wesseling@onlinedialogue.com - +31304100172
- Interim manager / worker: online marketing, sales (usability, webanalytics, search engine optimization, design and optimization) - Wesseling.net (ton@wesseling.net) - +31655808947
- Publisher / owner webanalisten.nl: Dutch group blog on webanalytics and conversion rate optimization (info@webanalisten.nl) - +31655808947
- Speaker, teacher (class and workshops) on internet marketing and strategy subjects (ton@wesseling.net) - +31655808947
http://onlinedialogue.nl / http://onlinedialogue.com
http://wesseling.net - http://friendfeed.com/tonwesseling (aggregated links to social platforms and blogpostings)
Twitter: http://twitter.com/tonwesseling
Specialties
internet marketing, internet sales, internet verkoop, internet service, online marketing, online sales, online verkoop, internet strategy, internet strategie, online strategy, online strategie, web analytics, webanalyse, usability, user experience, web design, web ontwerp, persuasion, persuasive marketing, internet projects, interim management, ebusiness, e-business, ecommerce, e-commerce, mobile, email, direct channels, marketing optimization, marketing intelligence, customer intelligence
Ton Wesseling's Experience
Senior conversion consultant
Online Dialogue
Partnership; 1-10 employees; Internet industry
September 2009 – Present (2 years 9 months)
Online Dialogue is the strategy, concept, project partner for all 1-on-1 marketing, sales and customer care channels. We design and optimize the company communication on these channels (like web, mobile, email, dm and call-center).
Our main goal is to find the best balance in customer hapiness and company revenues. Our USP is that we have a large history of building up knowledge how customers and prospects resond to certain interaction and communication when they have a certain knowledge level, behavior and attitude towards your company.
We are experienced, reliably, competent and efficient
Give me a call at +3130 4100 172, or mail me at ton.wesseling@onlinedialogue.com
You could also visit our website at http://onlinedialogue.com
#dutch:
Online Dialogue is de strategie, concept en uitvoer partner voor alle 1 op 1 marketing, verkoop en service kanalen. Wij ontwerpen en optimaliseren de communicatie richting je klant of prospect over deze kanalen (zoals (mobile) web, email, direct mailing en telefoon).
Onze focus binnen ons werk is de juiste balans vinden tussen klanttevredenheid en bedrijfsrendement voor onze klant. Wij zijn hier onderscheidend in door onze werkmethoden en opgebouwde kennis omtrent hoe klanten of prospects met een bepaalde houding, kennis en gedrag samenstelling reageren op bepaalde interactie en communicatie.
Ervaren experts, betrouwbaar, bekwaam en efficient.
Bel mij op 030 4100 172, of email naar ton.wesseling@onlinedialogue.nl
Je kunt ook onze website bezoeken op http://onlinedialogue.nl
Publisher / Owner
Webanalisten.nl
May 2008 – Present (4 years 1 month)
Together with Reinout Wolfert i started the number one marketing / conversion optimization blog in the Netherlands. How to make more money on the visitors who already get in touch with you! It's an open platform which brings together all sides of the online marketing field.
Co-operates with marketingfacts.nl (weekly summary updates) and Twinkle Magazine (every month a blogposting gets published)
Speaker
The Next Speaker
April 2008 – Present (4 years 2 months)
Part of The Next Speaker network with good speakers and workshop teachers and coaches about the future / the web. Hire me!
#dutch: in te huren als strategy en/of inspiratie spreker of voor workshops op het gebied van internet marketing, sales en service ontwerp en optimalisatie.
http://thenextspeaker.com/sprekers/ton-wesseling/
I spoke, among others, at:
- A4Uexpo
- Dutch Webanalytics congress
- Eday
- Emerce Insight Banking
- Emerce Insight Travel
- Mobile Monday Amsterdam
- Nyenrode (internet marketing strategy courses)
- Online Tuesday
- Reykjavik Internet Marketing Expo
- Search Engine Strategies
and was the host for:
- Corporate Social Networks congress
- Dutch Webanalytics congress
- IAB congress
Blogger
Marketingfacts.nl
Privately Held; 1-10 employees; Media Production industry
January 2007 – Present (5 years 5 months)
Writing articles for the number 1 online marketing weblog in the Netherlands: http://www.marketingfacts.nl
Interim manager
Wesseling.net
March 2006 – Present (6 years 3 months)
I've got 10+ years experience in online marketing and sales design and optimization and can help any organisation as an interim employee with strategic, managing or hands-on activities. #dutch (ervaren interim manager online marketing en sales voor inzet van strategie tot pragmatische uitvoer).
USP: "always able to generate (more) revenues" (so, I'm open to shared revenue deals!).
#dutch: verdient zichzelf altijd terug (beloning naar prestatie behoort tot de mogelijkheden).
Job titles / keywords:
- online marketeer
- online sales (#dutch: internet verkoop)
- web analyst (#dutch: webanalist)
- conversion rate optimizer (#dutch: conversie optimalisatie)
- search engine optmization (#dutch: zoekmachine optimalisatie)
- social media optimization
- user experience
- usability
- internet strategy (#dutch: internet strategie)
- internet design
- internet publishing
- internet project manager
Experience (from real web companys to large corporate clients)
- ABN AMRO: improving the website optimization processes
- Extrafilm.nl: webanalytics and conversion optimization.
- Fourcorners.nl: guiding them with their online and social media presence.
- Olezo.nl (travel): expert review and optimization roadmap.
- Web-log.nl (ilse media): project lead: user dashboard.
- Overzicht.nl (ilse media): conversion rate optimization (structured ab testing).
- Zester.nl (Sanoma publishers): expert review and optimization roadmap.
- Adidas (webshops): website concept, strategy and optimization roadmap.
- Energize: functional lead campaign monitor tool design.
- Philips design: setting up a/b testing
- Postcode loterij: structured optimization marketing campaigns (muti variate testing).
- Robeco: reviewing e-business and setting up a strategy and optimization roadmap
- SNS Bank: implementing multi variate testing, internal promotion of social media projects
- TomTom: web analytics requirements study
- Wegener media ventures: web analytics requirements study
Ton Wesseling's Education
Haagse Hogeschool/TH Rijswijk
1995 – 1999
Erasmus Universiteit Rotterdam
1993 – 1996
Ton Wesseling's Additional Information
- Interests:
-
Social networks, folksonomy, sharing knowledge, transparency, wiki's, weblogs, twitter, ajax, rss, mobile, decentralisation, usability, webanalytics, online experiments, multi variate testing, behavioral targeting, artificial intelligence, neural networks, new technology, gadgets, life in the year 2050, good music, world peace
- Groups and Associations:
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Marketingfacts.nl, Dutchcowboys.nl, Lifehacking.nl, Webanalisten.nl, WAA, IAB, PIM, Twitter, RIMC 2008, Mindz Unconference, OpenCoffee Utrecht, Nextweb 2008
-
Contact Ton for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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