Creative Director, Farman Creative, Owner Cascade Kiteboarding
Portland, Oregon Area
- Current
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- Executive Director at Association of Wind & Water Sports Industries
- Community Organizer & Director at Kiteboarding 4 Cancer
- Owner and Kiteboarding Instructor at Cascade Kiteboarding
- Creative Director at Farman Creative
- Past
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- Creative Director at Locus Interactive
- Marketing Director at Slingshot Kiteboarding
- Graphic Designer at REI
- Graphic Designer at Big Fish Promotions
- Graphic Designer at Eddie Bauer
- Mural/Backdrop Artist - 1994 Winter Olympics, Lillehammer, Norway at CBS News
- Runner - 2002 Winter Olympics, Albertville, France at CBS News
- Education
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- School of Visual Concepts
- Art Institute of Seattle
- Washington State University
- Blanchet!
- Connections
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57
connections
- Industry
- Design
- Websites
Tonia Farman’s Summary
My experience and success have served many clients in various areas of marketing and communications: everything from advertising and graphic design to writing to building online brand strategies.
I would like to take this foundation of diverse talents and integrate it somehow with the needs of an industry that I feel deeply passionate about: Renewable Energy. Wind and/or solar.
Tonia Farman’s Specialties:
Graphic Design, Creative Marketing Strategies, Communication, Word of Mouth Marketing
Tonia Farman’s Experience
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Executive Director
Association of Wind & Water Sports Industries
(Non-Profit Organization Management industry)
June 2008 — Present (1 year 6 months)
The AWSI represents the manufacturers, dealers, and schools of the windsurfing, kiteboarding, and Standup Paddlesurf (SUP) industries. I manage the direction and communication of the organization in the interest of our members and the future of the wind & water sports industry.
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Community Organizer & Director
Kiteboarding 4 Cancer
(Health, Wellness and Fitness industry)
April 2006 — Present (3 years 8 months)
Formed from the ground up by myself, Garret Zallen, and Gregg Gnecco, Kiteboarding 4 Cancer serves to raise funds for cancer awareness, research, and care programs that use little administrative overhead but achieve volumes in directly touching the lives of those with cancer.
Our primary source of fundraising is an action sport event in the summer involving kiteboarding -- one of the fastest growing sports in the world. KB4C has raised over $200,000 since we began this mission 2 years ago.
KB4C's healing power of wind has spread across the globe, drawing in hundreds of donors and participants each year to travel to Hood River, Oregon for the event.
Using a strategy of word of mouth, email, blogs, forums, and a handful of social network tools online, I aimed to excite and inspire every individual about the cause and the event. The goal was always to make it something that people wanted to be a part of. -
Owner and Kiteboarding Instructor
Cascade Kiteboarding
(Sports industry)
2005 — Present (4 years )
In the summer, I run Cascade Kiteboarding out of Stevenson, Washington, on the Columbia River. I teach high end private kiteboarding lessons from June - August.
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Creative Director
Farman Creative
(Marketing and Advertising industry)
2002 — Present (7 years )
I design and build strategic marketing solutions for small businesses that want the presence and punch of Apple, minus the big budget. My talents are in design, integrating the powerful marketing tools of social media and networks to create and expand brand awareness. I love the diversity of the work!
Clients include AWSI, REI, Future US, National Association of Community Health Centers, Aquaglide, Eddie Bauer, Wind River Cellars, Estate Planning Council of Seattle, Highgear, Lunafest, Conkling, Fiskum, & McCormick, Healthcare Communicators of Oregon, North Wasco PUD, Naked Winery, Erin Glenn Wines.... -
Creative Director
Locus Interactive
(Internet industry)
January 2004 — August 2006 (2 years 8 months)
Concept and design of websites and online marketing solutions for large and small clients. Focused on site architecture, UI design, SEO, SEM, and producing a positive ROI for business websites.
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Marketing Director
Slingshot Kiteboarding
(Sporting Goods industry)
July 2002 — September 2005 (3 years 3 months)
Managed the Marketing Department for a growing action sports manufacturer.
- Coordinated communications and advertising for product releases.
- Created and managed an annual marketing strategy and budget.
- Coordinated publicity for web and print media.
- Acted as marketing liason for media, team riders, retailers.
- Built progressive web marketing toolboxes and resources for retailers and reps.
- Developed and maintained international relationships with distributors, vendors, and retailers. -
Graphic Designer
REI
(Privately Held; Retail industry)
1999 — June 2002 (3 years )
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Graphic Designer
Big Fish Promotions
(Marketing and Advertising industry)
1996 — 2000 (4 years )
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Graphic Designer
Eddie Bauer
(Public Company; EBHI; Retail industry)
1996 — 2000 (4 years )
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Mural/Backdrop Artist - 1994 Winter Olympics, Lillehammer, Norway
CBS News
(Public Company; CBS; Broadcast Media industry)
1993 — 1994 (1 year )
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Runner - 2002 Winter Olympics, Albertville, France
CBS News
(Public Company; CBS; Broadcast Media industry)
1991 — 1992 (1 year )
Tonia Farman’s Education
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School of Visual Concepts
Advertising writing and design 1995 — 1997
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Art Institute of Seattle
Graphic Design 1993 — 1995
- Activities and Societies:
- Design for marketing communications and advertising.
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Washington State University
BA , Communications , 1989 — 1993
- Activities and Societies:
- On-air talent and reporter for the Locker Room sports show, Reporter for the WSU football team, Writer and reporter for local NPR station, Pi Beta Phi
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Blanchet!
Additional Information
Tonia Farman’s Websites:
Tonia Farman’s Interests:
Kiteboarding 4 Cancer, charitywater.org, mountain biking, fundraising & engaging others for good causes, wind energy, renewables in our own backyard (ie gardening!), snowboarding, cross-country skiing, kiteboarding, cooking...
Tonia Farman’s Groups:
Team Duke, The John Wayne Cancer Foundation
Kiteboarding 4 Cancer
Children's Hospital of Seattle Guild Association
Columbia Gorge Kiteboarding Association
Washington State Alumni Association
Mt. Adams Chamber of Commerce
WOMA
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Alumni of Washington State University -
Gorge Technology Alliance -
Pilates-Pro.com
Tonia Farman’s Honors:
Featured in Kiteworld Magazine, Feb. 2009: "Chicks Dig It"
Profiled in The Kiteboarder Magazine, April 2007
Tonia Farman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
