Tom Woolf

Current

Director, Public Relations and Social Media at On Demand Advisory Services
Director, Public Relations at Gumas Advertising
Owner at Woolf Media & Marketing

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Past

Director at Allison & Partners
Director of Marketing Communications at Keynote Systems Inc.
Director, Marketing and Public Relations at Moai Technologies

Director, Public Relations at Delano Technology
Director at Upstart Communications

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2 more...

Education

Boston University

Recommended

8 people have recommended Tom

Connections

304 connections

Industry

Public Relations and Communications

Websites

Tom Woolf’s Summary

Tom Woolf is an experienced public relations and marketing professional with more than 20 years experience in communications. Since 1989, Tom has been working with startups, software as service companies, service and consulting companies, and a wide range of technology companies spanning enterprise technology, telecommunications, wireless technology, semiconductors, and consumer electronics, helping them build differentiated brands and drive sales through effective communications.

Through his consulting practice, Tom provides marketing communications and media and analyst relations support to a variety of professional services, B2B, and technology companies. He works with clients to build sales in their current markets and open new markets by implementing a wide range of strategies, including web marketing, social media, and public relations. Services include strategic branding, market differentiation, PR and media relations, web content development, direct marketing support, ghostwriting and writing services, and more.

Tom has worked with a wide variety of professional services and B2B companies, including market research firms, e-commerce service companies, executive recruiting firms, channel marketing companies, investment advisors, law firms, and more. Tom also works with enterprise software providers, software-as-service companies, Web technology providers, and consumer electronics companies helping them with brand strategy, product rollouts, and vertical marketing strategies.

Tom Woolf’s Specialties:

Social media programs
Media relations
Industry analyst relations
Technical writer developing collateral, case studies, white papers
Ability to translate technological differentiation into business value in plain English

Tom Woolf’s Experience

Director, Public Relations and Social Media

On Demand Advisory Services

(Privately Held; Management Consulting industry)

November 2008 — Present (9 months)
Director, Public Relations

Gumas Advertising

(Privately Held; Public Relations and Communications industry)

November 2006 — Present (2 years 9 months)
Owner

Woolf Media & Marketing

(Public Relations and Communications industry)

May 1990 — Present (19 years 3 months)

Develop and manage media relations, marketing communications, and social media programs for clients across a range of industries, including network hardware, software, B2B technology, financial services, and market research. Clients include Allison & Partners, Crescendo Networks, ELC Technologies, FileWorks, Gumas Advertising, Kiyon, Linear Corporation, MarketLive, Market Rates Insight, NETSHARE, nomee, Selectica, and Vidoop. Programs are designed to deliver sustainable communications strategies that promote brand awareness and drive sales for clients.
Director

Allison & Partners

(Privately Held; 51-200 employees; Public Relations and Communications industry)

March 2003 — August 2006 (3 years 6 months)

Responsible for building the technology practice and launching the professional service practice areas. Responsibilities include new business development, creating new service programs, maintaining P&L responsibility, and managing account teams for start-up public relations firm with practice areas in technology, hospitality and travel, professional services, and cause marketing.
Director of Marketing Communications

Keynote Systems Inc.

(Public Company; 201-500 employees; KEYN; Information Technology and Services industry)

2002 — 2003 (1 year)

Strategically planned, developed, executed, and managed lead generation, advertising, and media campaigns for this Internet performance management company recognized as the world leader in Internet performance benchmarking. Managed a $2M budget. Led and directed a team of four.

- Developed and launched a lead generation program encompassing direct mail, e-mail outreach, Web marketing, and other programs, which added 2,000 qualified leads to the sales process in the first six months.
- Drove the strategic planning, coordination, promotion, and on-site management of the Global Internet Performance Conference (GIPC), a biannual user and partner conference hosted in New York and San Francisco.
- Managed all collateral, direct marketing and mailing materials, and corporate brand identity.
- Instituted business process improvement initiative to deploy a new Siebel lead tracking and provide greater granularity into lead and prospect management from lead capture to sales completion.
Director, Marketing and Public Relations

Moai Technologies

(Privately Held; 51-200 employees; Computer Software industry)

September 2000 — October 2001 (1 year 2 months)

Recruited by this enterprise supply-chain management software corporation to support a turnaround and reposition the company as an e-procurement solutions provider for Fortune 500 manufacturers. Led and directed a team of six.

- Implemented strategy to convert and champion the Moai brand to an enterprise solutions provider for manufacturers.
- Managed global analyst and public relations programs to present new brand to the worldwide market.
- Managed partner marketing program, including working with key VAR and technology partners such as Accenture. Initiative enabled Moai to gain market share in both the corporate and NetMarketMaker sectors and ultimately increased revenue by 25%.
- Directed and managed global marketing and lead generation program to target the strategic sourcing, including direct mail, Internet marketing, Web content, market research, trade shows, and advertising.
- Created customer relations program to develop customer success stories and sales references.
Director, Public Relations

Delano Technology

(Public Company; 201-500 employees; Public Relations and Communications industry)

October 1999 — May 2000 (8 months)

PROJECT: Recruited to manage media and investor relations critical to an Initial Public Offering (IPO) for this e-business integration software company. Oversaw North American programs from a California satellite office, including managing a staff in Toronto and PR resources in Atlanta, New York, and Denver.
Director

Upstart Communications

(Public Relations and Communications industry)

1999 — 2000 (1 year)