Tom Watts

Current

• Strategic Director at dub

Past

• New media research and strategy, digital media planner at Sense Worldwide
• Peer Tutor at Media Citizens
• Market Researcher at RSM

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Education

• University of the Arts London
• University of the Arts London

Recommended

7 people have recommended Tom

Connections

36 connections

Industry

Online Media

Websites

• My Company
• My Blog

Tom Watts’s Summary

• Have worked for a range of high profile media and consumer based companies including Nokia, Nike, Reuters, MTV, Jamba, SCJohnson, Diageo, Nickleodeon and Turner Entertainment

• My work has enabled me to advance my understanding of consumer attitudes and behaviours that surround the digital technology and service industries

• Have managed projects from brief to presentation

• Have worked on mobile phone based projects - an area i would like to advance my understanding of in a professional context

Tom Watts’s Specialties:

• High level of understanding surrounding consumer adoption of digital servies (i.e. online social networking and mobile phone services) and technologies (i.e. mobile phones)
• pre production on websites and emerging digital service.
• In depth brain storming
• Ability to articulate emerging behaviours through use of engaging narrative - both written and presentation based
• Advanced level research skills (qualitative)

Tom Watts’s Experience

• Strategic Director

  dub

  (Privately Held; 1-10 employees; Online Media industry)

  September 2007 — Present (1 year 2 months)

  Dub builds and manages private online communities for insight, innovation and advocacy. Our communities allow brands to get closer to consumers and drive insight into attitudes, emotions and behaviours.
  
  We’re founded on the belief that consumers and employees have the ability to act as idea generators, thought-leaders, innovators, testers, partners and friends, and that a good idea can come from anyone, anywhere at any time.
  
  My job is to see the wood for the trees and help clients build successful online engagement platforms.
  
  Key to the success of these platforms is a strong personal belief in the powers of collaboration between brands and consumers, crowdsourcing and a general consideration for consumer participation.
  
  My experience as a digital planner, researcher and project manager enables dub to deliver services that will stand the test of time, preparing companies for the brave new world of many-to-many communication.

• New media research and strategy, digital media planner

  Sense Worldwide

  (Privately Held; 11-50 employees; Online Media industry)

  July 2005 — August 2007 (2 years 2 months)

  I look into the consumer attitudes and behaviours surrounding digital media digital technologies and services. Through the insights gained i plan and manage the construction of new media products.
  
  Clients i have provided high level strategic insight to include:
  • Nokia
  • MTV
  • Reuters
  • Nike
  • Nickleodeon
  • Turner
  • Diagio
  • SCJhonson
  • J&B
  
  Research is based on desk research, ethnographic research, constant reading of print and online media, as well as talking to key industry professionals.
  
  Roles include:
  • New media planning and production
  • Desk research and synthesis
  • Writing and articulation
  • Client meeting
  • Project proposal writing and planning
  • Brain storming and project planning
  • Presentation of findings to client members
  • Construction and running of workshops

• Peer Tutor

  Media Citizens

  (Non-Profit; 1-10 employees; Online Media industry)

  May 2004 — September 2004 (5 months)

  My work primarily involved the training and project management of a youth group,
  which produced a youth-orientated marketing campaign to increase awareness of
  the INTO centre, a community project in the Elephant and Castle. In particular, I
  provided direct support for video production, form first draft script to final edit

• Market Researcher

  RSM

  (Privately Held; 51-200 employees; Market Research industry)

  January 2002 — March 2004 (2 years 3 months)

  Conducting market research for a variety of leading Business-to-business and business-to-consumer companies

Tom Watts’s Education

• University of the Arts London

  1st class honours, Digital Media Production, 2002 — 2005

• University of the Arts London

  1, Digital Media Production, 2002 — 2005

Additional Information

Tom Watts’s Websites:

• My Company
• My Blog

Tom Watts’s Interests:

Key interests include • Reading as much as i can about the digital sector (sad but true, i really enjoy it!) • Cooking - as long as it's for other people • Listening to other peoples music through shared tunes • Travelling around as much as possible before guilt or tax stops me being able to fly!

Tom Watts’s Groups:

•    Fans of Mashable

Tom Watts’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch