Sr. Product Marketing Manager
Greater Atlanta Area
- Current
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- Sr. Product Marketing Manager at InComm
- Past
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- Sr. Product Manager - Contractor, VoIP at EarthLink
- Sr. Loan Officer / Sales Manager at Retail and Wholesale Mortgage Industry
- Product Manager at BellSouth
- Category Manager at RaceTrac Petroleum
- Education
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- University of South Carolina-Columbia
- University of South Carolina-Columbia
- University of Idaho
- Recommended
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11 people have recommended Tom - Connections
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98
connections
- Industry
- Telecommunications
Tom Randklev’s Summary
• Dynamic, motivated, MBA with 10-year track record delivering results across various management, marketing and sales environments.
• Proven ability to master complex responsibilities, thrive under pressure, and build, motivate, and lead cross-functional teams.
• Several awards for reducing costs while increasing customer satisfaction and revenues.
Tom Randklev’s Specialties:
• Strategic Planning, Competitive Analysis, Creating Business Cases, Problem Resolution, New Product Launch, P&L Management,
• Market Segmentation Analysis, Developing Pricing Strategies, Balancing Objectives with Customer Satisfaction, Negotiating Contracts
• Continuous Improvement of Processes and Policies, Forecasting, Budgeting, Building Relationships, Leading Cross-Functional Teams, Public Speaking, Presenting to Senior / Executive Management, Training and Recruiting New Team Members
Tom Randklev’s Experience
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Sr. Product Marketing Manager
InComm
(Privately Held; Wholesale industry)
December 2008 — Present (8 months)
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Sr. Product Manager - Contractor, VoIP
EarthLink
(Public Company; ELNK; Information Technology and Services industry)
May 2008 — August 2008 (4 months)
Benchmarked competition; analyzed and validated international call rate to tables recommend new pricing; initiated back-billing disputes with wholesale provider; led investigation into small business VoIP service offering; used PeopleSoft and business metrics applications to identify product opportunities and issues.
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Sr. Loan Officer / Sales Manager
Retail and Wholesale Mortgage Industry
(Financial Services industry)
January 2003 — July 2008 (5 years 7 months)
Created and implemented marketing and sales plans for retail mortgage brokerage firms; managed cross-functional team of processors, underwriters, and appraisers; increased revenue and market share growth; developed and presented monthly home finance seminars.
• Managed team of 5 direct reports – 4 loan officers and 1 assistant
• Grew sales team revenue 220% by developing and implementing new online loan origination channel strategy
• Secured $225 million in new builder/developer accounts across Atlanta, GA and Houston, TX markets
• Increased loan volume an average of 10% annually and directly produced $1.5M to $2M in loan volume per month
• Increased sales by $2 million annually by implementing a successful program for bank financial specialists that provided customers banking product and service options -
Product Manager
BellSouth
(Public Company; 10,001 or more employees; BLS; Telecommunications industry)
January 2000 — October 2002 (2 years 10 months)
Managed strategic development and marketing of $25 million product portfolio; owned profit and loss (P&L) responsibilities; wrote business cases for product development and maintenance; developed marketing communications plan and presentation materials; was subject matter expert (SME) on Signaling System 7 (SS7) filing and testified in support of product before State Public Service Commission.
• Supervised team of 2 direct reports (union support staff) and cross-functional team of 55
• Exceeded portfolio revenue goals by average of 193% over three years
• Increased product revenue by 506% by identifying new SS7 usage-based billing strategy and leading multifunctional team to develop, launch, file, and implement it
• Identified unbilled accounts resulting in a revenue windfall of $17 million
• Created $2.3 million in ongoing revenue for interswitch simplified message desk interface (ISMDI) product by leading Account Team and Project Team, resulting in 9-State sale to AOL -
Category Manager
RaceTrac Petroleum
(Privately Held; 1001-5000 employees; Retail industry)
August 1997 — June 2000 (2 years 11 months)
Managed and owned P&L for $30 million category across 325 retail outlets throughout the Southeast; led multifunctional team of 35 people to track sales movements/trends; monitored rebate billing; developed first-ever merchandising planograms; tracked and validated product space allocation; coordinated monthly competitive pricing surveys; managed regional pricing.
• Grew sales 15% and increased profits 40% annually by negotiating national and regional soda company contracts and managing pricing strategy
• Achieved earnings of $1 million in additional beverage rebates and signing bonuses
• Generated $950K in profits and a 30% increase in sales by benchmarking competition and revising pricing methodology
Tom Randklev’s Education
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University of South Carolina-Columbia
MBA , Marketing / Finance , 1995 — 1997
- Activities and Societies:
- Social Chairman
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University of South Carolina-Columbia
BA , Economics , 1991 — 1994
- Activities and Societies:
- Debate Team, NADA International Relations Society, Wrote Short Stories for College Literary Magazine
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University of Idaho
NA , Economics , 1990 — 1991
Moscow, Idaho is TRULY the Motherland! Go Vandals!!!
- Activities and Societies:
- Delta Sigma Phi Fraternity, Inter-Fraternity Council
Additional Information
Tom Randklev’s Interests:
raising 2 great kids (!), rare book collecting, running, wine
Tom Randklev’s Groups:
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EarthLink Alumni -
Prepaid Professionals -
Six (6) Degrees of Separation (The Largest Group) -
The BellSouth Tower -
Social Media Marketing -
BellSouth Alumni -
twitter innovators Innovation & Creativity Network of Tweeters -
Aquent Network -
VirtualWorlds -
Fans of Digsby -
Distressed Real Estate & Debt -
virtual goods -
Twittering
Tom Randklev’s Honors:
• Earned “Rising Star Award” for largest increase in sales year over year—from $9 M in 2003 to $21 M in 2004—within the Greater Atlanta Region.
• REAP (Revenue Assurance Project) Team Award for identifying and correcting billing/operational issues, generating an incremental $1.5 million in ICS product-related revenues.
• “Turn It On!” Award from BellSouth Billing, Inc. President for the deployment of usage-based billing for SS7 Signaling Services generating an annual increase of revenue from $3.5 million to $19.5 million.
Tom Randklev’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
