Web Analytics Manager at Sephora
San Francisco Bay Area
- Current
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- Web Analytics Manager at Sephora
- Blog Publisher at Most-Expensive.net
- Past
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- Search Engine Optimization Specialist at Media General Inc.
- Web Developer & Online Marketer at Self-Employed
- Education
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- Virginia Commonwealth University
- Recommended
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5 people have recommended Tom - Connections
-
124
connections
- Industry
- Retail
- Websites
Tom Pitts’s Summary
Working professionally with websites for over 8 years, my experience spans implementation, production, optimization, marketing and analysis.
I've progressively worked on larger and more complicated web properties- most recently with a large online retailer and formerly with a large media network.
Tom Pitts’s Specialties:
Web Analytics,
Omniture SiteCatalyst,
Google Analytics,
Organic Search Engine Optimization (SEO),
Blogs and Wordpress,
Competitive Intelligence,
Search Marketing,
Online Media,
eCommerce - Retail,
PHP,
SQL,
Javascript
Tom Pitts’s Experience
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Web Analytics Manager
Sephora
(Privately Held; LVMH; Retail industry)
November 2008 — Present (1 year 1 month)
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Blog Publisher
Most-Expensive.net
(Online Media industry)
August 2005 — Present (4 years 4 months)
Launched Most-Expensive.net in addition to a few other small blogs. Customized wordpress templates and integrated various plugins to increase features, experience and reach.
Content has been featured on prominent social news and established media websites including blogs published by the Wall St. Journal and the NYTimes. The site currently averages 600,000+ monthly pageviews from over 175,000 monthly unique visitors.
Experimented with various ad networks, formats and positions to successfully monetize traffic. -
Search Engine Optimization Specialist
Media General Inc.
(Public Company; MEG; Newspapers industry)
June 2007 — September 2008 (1 year 4 months)
Shaped in-house search marketing and audience acquisition strategy across 70+ websites, the majority of which belonged to local newspapers and TV affiliates.
Contributed as a specialist throughout web development cycles.
Provided web traffic analysis and advertising sales support through audience, demographic and competitor research.
Helped increase natural search traffic by over 89%. -
Web Developer & Online Marketer
Self-Employed
(Internet industry)
January 2000 — June 2005 (5 years 6 months)
Implemented and maintained various websites for busineses including a publishing company and vacation rental agency.
Managed diverse online marketing campaigns including SEO, paid search, and email newsletters.
Consulted with businesses in the area of search optimization.
Tom Pitts’s Education
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Virginia Commonwealth University
BS , Computer Science , 2000 — 2005
Additional Information
Tom Pitts’s Websites:
Tom Pitts’s Interests:
games, media, metrics, economics, music, travel
Tom Pitts’s Groups:
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Web Analytics Association -
Newspaper SEO group -
Omniture Enthusiasts
Tom Pitts’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
