Tom Pick

Tom Pick

Digital Marketing & PR Consultant | Web Presence Optimization for B2B Companies | @TomPick

Location
Greater Minneapolis-St. Paul Area
Industry
Information Technology and Services

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Tom Pick's Overview

Connections

500+ connections

Websites

Tom Pick's Summary

As an independent digital marketing consultant and through marketing and PR agency KC Associates, Tom helps clients increase their visibility, credibility, and business success online. His expertise in web presence optimization, SEO, search marketing, social media, content marketing and social PR has helped clients ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:

* Helped a large office products company, a KC Associates client, grow organic search traffic six-fold, quadruple total website traffic, and increase online lead generation by 150% over two years.
* Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and develop a highly productive online lead generation system.
* Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enteprrise software vendor.

His award-winning Webbiquity blog covers B2B lead generation, web presence optimization, social media, interactive PR, SEO and search engine marketing. He's been named one of the 50 most influential B2B marketing thought leaders, written numerous articles on web and social media marketing for various publications, been quoted in publications including Fast Company, Forbes and Inc. magazine, and presented at blogging and social media conferences. He's a co-founder of WPOinc, a provider of web presence optimization metrics; the B2BMarketingZone.com portal for B2B blogs; and the Social Media Informer social media content aggregation site.

Prior to becoming an independent consultant in 2006, Tom served in technology marketing leadership roles with supply-chain outsourcer Zomax, ERP vendor SoftBrands, and digital prepress supplier Printware. He has an MBA from the University of Minnesota and a bachelor's degree in engineering from St. Cloud State University.

Specialties

Web presence optimization, SEO, search engine marketing, social media, writing and interactive PR. Industry-specific experience in digital hardware, software and services.

Tom Pick's Skills & Expertise

  1. Social Media
  2. SEO
  3. SEM
  4. Online Marketing
  5. Writing
  6. PPC
  7. Social Media Marketing
  8. Public Relations
  9. B2B
  10. Blogging
  11. B2B Marketing
  12. Online Advertising
  13. Marketing Management
  14. Content Marketing
  15. Google Analytics
  16. Inbound Marketing
  17. WPO
  18. Marketing
  19. Lead Generation
  20. Direct Mail
  21. Marketing Communications
  22. Media Relations
  23. Press Releases
  24. Management
  25. Digital Marketing
  26. Marketing Strategy
  27. Strategy
  28. Advertising
  29. Web Marketing
  30. Social Networking
  31. Google Adwords
  32. Corporate Branding
  33. Internal Communications
  34. Newsletters
  35. Email Marketing
  36. Web Design
  37. Marketing Research
  38. Trade Shows
  39. Integrated Marketing
  40. Web Analytics
  41. Digital Strategy
  42. Website Development
  43. Web Development
  44. Online Lead Generation
  45. Organic Search
  46. Content Strategy
  47. Content Management
  48. Direct Marketing
  49. Strategic Communications
  50. Web Presence Optimization

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