Information Technology and Services Marketing Professional
Greater Minneapolis-St. Paul Area
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Tom Pick’s Summary
I’ve been a b2b marketer since 1992, focused on research, writing, leadership and online marketing since 1996.
Today, I help clients, independently and through B2B technology marketing and PR firm KC Associates, increase their visibility, credibility, and business success through interactive marketing and PR activities. Specifically:
* I’ve helped more than 30 clients in the U.S. and Canada—primarily technology companies but as diverse as real estate, call centers and preschool toys—dramatically improve their search position and traffic through search engine optimization (SEO).
* I’ve developed, optimized and managed several search engine marketing (SEM) campaigns that have significantly exceeded industry average benchmarks for click-through and conversion rates.
* I’ve created successful interactive marketing and PR programs for clients, including online video, blogging, podcasting, online advertising, thought leadership promotion and social media optimization.
I’ve been writing the WebMarketCentral online marketing blog—which has won several accolades including a MarketingSherpa Readers Choice award and is ranked in the top 0.06% of all blogs tracked by Technorati—since 2005. Among the topics covered on the WMC blog are SEO, social media optimization, online advertising and interactive PR.
I’m on a CMO Council advisory board and a member of the Minnesota Interactive Marketing Association (MIMA). And yes, I speak. Most recently, I presented "The 10 Ps of Successful Blogging" to a St. Paul business group and “What PR Pros Need to Know About Social Media” at the Blogging for Business conference in Salt Lake City.
