Account Supervisor at Schwartz Communications
Greater Boston Area
Account Supervisor at Schwartz Communications
Greater Boston Area
As an account supervisor, Tom’s work has spanned both public and private companies in enterprise search, Web 2.0 education tools, mobile medical software, legal, e-commerce, health care systems, consumer technology, plus pro bono initiatives.
His current clients include: DubMeNow, Epocrates, Finnegan and Slooh. He has placed positive coverage in media outlets including: The Associated Press, The Boston Globe, FOXNews.com, STORES, The Wall Street Journal, The Washington Post, WCVB-TV and Women's Health.
Prior to Schwartz, Tom spent 8 years reporting and anchoring at television stations in Texas, Indiana, Kentucky, and Massachusetts. His broadcast journalism experience covered the full spectrum of news.
Broadcast Journalism
(Privately Held; Public Relations and Communications industry)
June 2007 — Present (2 years 6 months)
(Broadcast Media industry)
November 2004 — May 2007 (2 years 7 months)
-Monitored news on an hourly basis to generate ideas for new and compelling story angles
-Pitched story ideas to producer upon researching each storyline, including identifying supporting data and determining newsworthiness with respect to competitive stations
-Developed relationships with sources within local community, leading to exclusive interviews
-Wrote, reported and performed four to six live on-camera reports and interviews for the morning, noon and evening newscasts
-Filled in for lead anchor and contributed stories for various newscasts as needed
(Broadcast Media industry)
June 2001 — April 2002 (11 months)
(Broadcast Media industry)
March 1999 — June 2001 (2 years 4 months)
M.A. , Broadcast Journalism , 1998 — 1999
B.A. , Communications , 1993 — 1997
Bell Ringer Award: Bell for New Media 2008; Merit for Product/Service Publicity: Healthcare 2008
SABRE Award: Product Media Relations (Trade Media) 2008
Bulldog Award: Best Special Event/Stunt 2009; Best New Product Launch — Business 2009