Tom Parish

Founder Tom Parish Inc. - Social Media and Social Marketing Innovation Strategist

Austin, Texas Area

Current
  • Social Media Strategy Consultant at Tom Parish Inc.
  • CEO at Tom Parish Inc.
  • Founder - President at Tom Parish Inc.
Past
  • Strategic Marketing Technology Manager at Aptronix Fuzzy Logic Systems
  • Strategic Marketing Technology Manager at MCC – Microelectronics and Computer Technology Corp.
  • Engineering Liaison Manager at Compaq Computer Corporation
  • Sr. Technical Sales- Artificial Intelligence Technology at Symbolics, Inc.
  • Major Account Sales Manager – SCADA and Process Control Division at Honeywell

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Education
  • Texas A&M University
Recommended
Tom has 5 recommendations 5 people have recommended Tom
Connections
362 connections
Industry
Marketing and Advertising
Websites

Tom Parish’s Summary

Results-driven manager with extensive Web 2.0 experience leading people and project teams, implementing and overseeing strategic social media, multi-media and IT projects in a diverse enterprise environment.

Passionate about team-building and motivating others to be creative and engaged with a special focus on new media content development and distribution and building community online and offline. A proven thought-leader and technologist in the area of social media strategies, social media production and deep experience with SEO/SEM tools.

Highly experienced with open source solutions and CMS implementations using international teams. 19 years of success in planning and directing activities that provide innovative technology and people-oriented solutions for small, medium and enterprise scale applications for improving internal processes, as well as external marketing programs to improve customer relations.

Excellent team building and negotiating skills and adept at engaging in a positive manner with ambiguity to discern and identify mission critical objectives and respond appropriately. Posses global project experience, internationally traveled, and culturally sensitive. Direct experience and management of community-based solutions and skills with 10 + years of experience with online communities. Hands-on experience with nearly every type of Social Media Technology and Web 2.0++ Strategy, ranging from Blogs, Podcasts, Vlogs, Streaming Media, CDN, Micro-Blogging, Forums, User-Gen Content, Social Communities, RSS, Wikis, aggregators and social tagging. Deep knowledge of Social Psychology, Web Trends, effective Grassroots Viral Marketing, ebb and flow of Social Graph. Experienced in MS and Linux based server environments with a focus on disaster recovery planning. Engaging verbal Communication skills with proven Technical and Best Practice process problem solving.

Tom Parish’s Specialties:

• Twitter tools, Facebook, engagement tools and social networking engagement strategies for the enterprise.
• Engaging with business and technical stakeholders to manage the collection and prioritization of requirements and lead in the design and implementation of technical solutions to business needs.
• Web 2.0 and SOA architectures.
• Social media tools and workflows for whitepapers, audio and video podcasts production and RSS syndication.

Tom Parish’s Experience

  • Social Media Strategy Consultant

    Tom Parish Inc.

    (Marketing and Advertising industry)

    2005 — Present (4 years )

    • Designed, staffed and provided on-going technology and strategy direction for blogs, podcasts and online communities for small, medium and enterprise-scale business. Responsible for the training and mentoring of staff with new-media production and community development skills.
    • Created EntepriseLeadership.org and TalkBMC that provided over 150k unique visitors/mo to BMC Software. Site supports 26 BMC bloggers and 300 podcast episodes and comment management processes.
    • Designed and hosted audio podcast shows for clients that have delivered over 500,000 downloads in 18 months.
    • Designed viral marketing platform for enterprise video production environments.
    • Provided search engine optimization analyses for clients to improve their visibility in free, pay-per-inclusion and pay-per-click search engines and, most importantly, to bring more targeted traffic.
    • Develop innovative multimedia solutions for customers using web-based presentation tools.

  • CEO

    Tom Parish Inc.

    (Privately Held; 1-10 employees; Media Production industry)

    February 2005 — Present (4 years 10 months)

    Tom Parish founder a specialist social media advisory "Tom Parish Inc" consultancy for corporations considering the use of social media systems and related business strategies. Tom Parish Inc. advises boards on how to design flexible strategic approaches, manage the social media process and create benchmarks. Social media includes consumer generated media, business blogs, multi-media (audio and video) used in viral marketing and RSS technology for easily distributing all forms of media globally on portable and non-portable devices.

  • Founder - President

    Tom Parish Inc.

    (Privately Held; 1-10 employees; Information Technology and Services industry)

    May 2002 — Present (7 years 7 months)

    Tom Parish, Search Engine Visibility and Internet Marketing Specialist. Who added $500,000 in new business to his clients in 2003 through search engine visibility and Internet marketing strategies.

    Tom takes a wholistic approach when working with customers to make sure the bigger picture is being considered before jumping in to solve a specific problem.


    Tom is also a gifted and creative digital musician and is founder of another business called Sounds In Mind. This audio production business specializes in books tape, audio documentaries, advertising music, web audio projects for EBooks, streaming media projects and digital rights management services.

  • IT Management

    Motorola Semiconductor

    (Marketing and Advertising industry)

    1998 — 2002 (4 years )

    • Designed and managed multiple technology teams and developed new people processes for the successful DigitalDNA Internet brand marketing program which reached 22 million people in the USA, Europe, Asia and Latin America with FLASH-based multimedia web technology.
    • Developed multi-discipline Internet technology strategy and team support to install the first DigitalDNA marketing websites in China and Germany, including management of remote ISPs in those countries, and negotiated contracts with local ISPs. Served as primary interface to internal Motorola Global IT group, reducing project time by 50%.
    • Developed and implemented wireless infrastructure for Global Marketing business operations, reducing facility costs and improving collaboration across teams at Oak Hill.
    • Established technology planning for knowledge management practices to reduce dependence on key retiring engineers and engineering management.

  • Internet Market Mgr.

    Motorola

    (Public Company; Marketing and Advertising industry)

    1991 — 2001 (10 years )

  • Technology Manager, Information Services

    Technology Labs

    (Information Technology and Services industry)

    1994 — 1998 (4 years )

    • Responsible for planning and defining information technology solutions to reduce costs through shared assets for the research labs in Austin and Phoenix.
    • Responsible for designing an IT strategy to rationalize and consolidate Lotus Notes applications and common licensing arrangements with Lotus/IBM, along with defining common server support services across Sector Technology Research labs in Austin and Phoenix.
    • Directed a cross-sector team of 30 people spanning five semiconductor businesses (50,000+ people) to centralize access to technical documentation for 2,000 products into a single web-based environment. Goal – make the customer happy when looking for technical documentation.
    • Developed and implemented a strategic plan for Sector Technology to use network-based video conferencing for all technology labs in the U.S.A. and China.

  • Strategic Marketing Technology Manager

    Aptronix Fuzzy Logic Systems

    (Marketing and Advertising industry)

    1992 — 1994 (2 years )

    • Developed marketing strategies to sell fuzzy logic development software for embedded control applications. Major customer was Motorola.
    • Created dial-up support system for engineers to download the latest software updates and drives for fuzzy logic solutions for embedded control applications.
    • During this time period Tom did separate consulting with Motorola to manage the technical documentation process for a new semiconductor being designed.

  • Strategic Marketing Technology Manager

    MCC – Microelectronics and Computer Technology Corp.

    (Marketing and Advertising industry)

    1990 — 1992 (2 years )

    • Developed marketing strategies to sell pre-competitive technology research in the areas of holographic storage, distributed object-oriented databases, fuzzy logic, and neural network systems for handwriting recognition. Developed presentations and lead meetings that spanned all technology areas at MCC.
    • Published article on holographic storage in Popular Science to broaden awareness of new technology developments originating at MCC.

  • Engineering Liaison Manager

    Compaq Computer Corporation

    (Computer Software industry)

    1988 — 1990 (2 years )

    • Reached Compaq’s goal of being the preferred hardware vendor for all Microsoft software development teams. Competed successfully against new desktop models from IBM and DELL by building more responsive relationships.
    • Primary interface for building exclusive developer support environment for preferred engineers at Microsoft across all business groups. Placed Compaq branding logo on all Microsoft retail software packaging.
    • Liaison manager between engineering and marketing departments with Microsoft software development teams.

  • Sr. Technical Sales- Artificial Intelligence Technology

    Symbolics, Inc.

    (Public Company; Marketing and Advertising industry)

    1983 — 1988 (5 years )

    • Salesman of the Year in 1984 with $4.8M in sales, and High Achievers Club in 1985 with $3.5M.
    • Opened sales office in Austin and developed sales territory in Texas and New Mexico. Sold first artificial intelligence workstations to government, education and corporate R&D organizations.
    • Developed new marketing strategies for selling artificial intelligence workstations to the film animation marketplace.
    • Worked at corporate headquarters to develop marketing collateral to target specific technologies in government, and in corporate and educational research organizations.

  • Major Account Sales Manager – SCADA and Process Control Division

    Honeywell

    (Oil & Energy industry)

    1980 — 1983 (3 years )

    • National account sales representative to Exxon Co USA. Major achievement was selling SCADA and digital control systems to all 5 Exxon refineries to completely replace all IBM mainframe control systems. Responsible for developing strong rapport with plant management and plant operations to assist with cultural shift from pneumatic controls to microprocessor controls.

Tom Parish’s Education

  • Texas A&M University

    BSEE , Electrical Engineering

Additional Information

Tom Parish’s Websites:

Tom Parish’s Interests:

I host http://www.EnterpriseLeadership.org, please also check out some of the videos I have done by visiting Tomparish.com and clicking the video projects page.

Tom Parish’s Groups:

  •    eMarketing Association Network
  •    BMC Elite
  •    Video Journalism
  •    FeedBlitz Publishers
  •    CIO Leadership Network

Tom Parish’s Honors:

Motorola CEO Achievement (Top 20%), Group Facilitation Certification, Personal Coaching Certification, Microsoft NT Server Training, Lotus Notes Programming (Three Levels), ShadowWork Group and Individual Facilitation, 2004 Speaker SXSW, 2008 Social Marketing Panel Moderator at SXSW, 2008 Panel Member- Interactive Austin

Tom Parish’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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