Tommy Landry

Current

Product Marketing at Anue Systems

Past

Co-Founder / Executive Editor / Senior Writer at RotoExperts, LLC
Director of Marketing at SensorTran
Columnist/Senior News Reporter at Talented Mr Roto (TalentedMrRoto.com)

Private Consulting at Self-Employed
Channel Manager, Winternals Edge at Winternals Software, LP (fully-owned subsidiary of Microsoft Corporation)
Staff Writer, NFL Injury Reporting at FantasyFootballChamps.com
Director/Manager, Marketing at Pervasive
Marketing Manager at Advanced Micro Devices
Sales, Marketing, & Accounting Associate at Guiltless Gourmet Inc

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6 more...

Education

The University of Texas at Austin
Louisiana State University and Agricultural and Mechanical College
Catholic High School, New Iberia, LA

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Recommended

18 people have recommended Tommy

Connections

500+ connections

Industry

Information Technology and Services

Websites

Tommy Landry’s Summary

Tommy is a well-rounded leader who has flourished in both startup and corporate environments. His ability to maneuver ambiguity and deliver results has enabled him to excel in a variety of environments. Seen as a creative problem solver who balances well between getting things done and getting them done right, Tommy has a solid track record of taking on difficult challenges and outperforming expectations.

Tommy Landry’s Specialties:

• Resourceful leader with visionary, flexible, innovative, customer-focused operating style
• 19 years of experience, with special expertise in social media, blogging/writing, marketing strategy, branding, messaging, and promotional programs.
• Skilled in fostering communication between business/technical stakeholders at all levels, building/managing teams, managing ambiguity, & resolving obstacles. Excellent financial, P/L, & business case analysis skills.

Tommy Landry’s Experience

Product Marketing

Anue Systems

(Privately Held; Computer Networking industry)

September 2008 — Present (1 year 3 months)

Anue Systems provides Monitoring Optimization and Network Emulation solutions. Monitoring Optimization helps enterprises improve their network visibility / coverage, maximize their return on monitoring tools, and troubleshoot problems faster and easier. Network emulation helps test the interaction between applications and networks in the lab before releasing onto the live production network.
• Managed complete rebrand of Net Tool Optimizer product line, including product name, key messaging, and positioning.
• Owned Social Media strategy and execution for both product lines, including company blog, Twitter stream, LinkedIn Groups, Facebook company page, and blog outreach efforts. Profiled by ZDnet for accomplishments in Social Media
• Managed channel partner communications for Net Tool Optimizer products
• Produced and promoted multimedia materials including podcasts and instructional videos / trainings
• Drove eMarketing strategy and messaging, SEM topic and keyword identification, and SEO site audits.
• Managed scoping, development, and ongoing maintenance of Portal and Extranet for Monitoring Optimization product line.
• Oversaw strategic research project to better understand the challenges faced by Network Operations and Security professionals
Co-Founder / Executive Editor / Senior Writer

RotoExperts, LLC

(Internet industry)

December 2007 — June 2009 (1 year 7 months)

RotoExperts.com is the fastest growing fantasy sports-related website in the industry. Built on the premise of "analysis with an attitude," the site grew from 6 to 40 writers and editors and was syndicated on major media outlets in less than one year.
• Built and managed editorial processes, content schedules, and team of over 40 writers and editors. Set up and managed affiliate program for baseball software product and draft kit.
• Drove social media strategy and execution, public relations, and contests/promotions.
• Owned relationships with syndication partners including Sports Illustrated and Yahoo!.
• Composed projections and content for Fantasy Basketball draft kit, Fantasy Basketball in-season coverage, Fantasy Baseball draft kit, and Fantasy Baseball in-season coverage.
• Was personally syndicated to Sports Illustrated, Yahoo!, Bleacher Report, and FOXsports/CBS-Sportsline.
• Named finalist for Fantasy Sports Writers Association Baseball Series of the Year (2008) and a top 10 Fantasy Sports expert on Twitter by The Crooked Pitch (2009).
Director of Marketing

SensorTran

(Privately Held; Electrical/Electronic Manufacturing industry)

July 2007 — August 2008 (1 year 2 months)

Managed all aspects of marketing including branding, messaging, direct marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), social networking, events, corporate marketing, public relations, etc.
· Initialized web response system to capture leads from website. Grew internal lead/contact database for SensorTran by 176%.
· Managed flagship DTS Summit event, the first of its kind in the industry. The three quarters post-event were among the top four quarters of revenue generation in the company’s history.
· Mentored Jr. Marketing Associate and ecosystem of outsource vendors through transition in marketing leadership, including over six months with no marketing executive on staff for the company.
· Oversaw launches of Calibration Module, DTS Enterprise IS Software Suite, and PerfectVision Dual Laser Solution.
· Drove unprecedented media coverage for SensorTran, including 5 contributed articles, over 50 online mentions, dozens of executive interviews, over 10 third party articles, and countless blog discussion topics in 12 months.
Columnist/Senior News Reporter

Talented Mr Roto (TalentedMrRoto.com)

(Privately Held; Internet industry)

2005 — 2007 (2 years )

Authored Sunday NBA Notes Column, Guest TRUM (daily blog), and news breakers for NBA, NFL, and MLB, supporting fast-growing, revolutionary fantasy sports advice site. Semifinalist in annual Open Pen competition in 2006.
Private Consulting

Self-Employed

(Management Consulting industry)

September 1995 — July 2007 (11 years 11 months)

Consulted with clients on marketing, research, and information management. Key Clients: Advanced Micro Devices, Hoovers Inc., TravelFest, tekUSA, and Tsuna.
Channel Manager, Winternals Edge

Winternals Software, LP (fully-owned subsidiary of Microsoft Corporation)

(Privately Held; 51-200 employees; Computer Software industry)

August 2005 — September 2006 (1 year 2 months)

Winternals Software is a fully owned subsidiary of Microsoft Corporation. Managed relationships with partners and drove global partner initiatives/programs.
• Consistently met or exceeded quarterly partner revenue targets, resulting in full company acquisition by Microsoft Corporation.
• Grew worldwide membership of partner program by 124% in 11 months, from 250 to 560.
• Initiated partner scoring process to prioritize customer-facing efforts within 3-tiered program.
• Earned Winternals Excellence Award for translating technical documentation into customer-facing, benefits-focused messaging, sales presentations, product sales collateral, and partner sales tools.
• Developed and executed partner newsletter, “Seminar-in-a-Box” program, global training program, co-marketing promotions, & recurring recruitment strategy.
Staff Writer, NFL Injury Reporting

FantasyFootballChamps.com

(Internet industry)

2004 — 2006 (2 years )

Authored two contributed weekly columns, the "Injury Report" heading into the weekend and the "Injury Recap" posted on Monday mornings.
Director/Manager, Marketing

Pervasive

(Public Company; 51-200 employees; PVSW; Computer Software industry)

January 2005 — August 2005 (8 months)

Led evolving organization through transition during major staff turnover period and drove improvements to branding, eMarketing, MarCom process, creative strategy, global program strategy, & product messaging.
• Managed key activities leading to successful launches of 2 product lines and PSQL v9 Service Pack 1.
• Established Lead Framework to improve lead quality for call center, resulting in improved productivity.
• Managed $17K online advertising program leading to over 3000 suspects, with forecasted ROI = $1.2M.
• Developed and project managed marketing and sales intranet development and internal launch.
Marketing Manager

Advanced Micro Devices

(Public Company; 10,001 or more employees; AMD; Semiconductors industry)

June 1997 — March 2004 (6 years 10 months)

Distinguished marketing management career with global semiconductor and PC processor manufacturer. Held a series of increasingly responsible positions in diverse Fortune 1000 competitor, and achieved successes in promoting/establishing CRM & modern direct marketing techniques at AMD; increasing efficiencies/improving ROI of online & direct marketing campaigns; managing key reseller channel efforts; and overseeing initiatives to improve customer knowledge collection and analysis.
Sales, Marketing, & Accounting Associate

Guiltless Gourmet Inc

(Privately Held; 11-50 employees; Food & Beverages industry)

July 1993 — August 1995 (2 years 2 months)

Managed ongoing order processing, customer service, channel promotions, and sales support activities to help drive sales at fast-growing baked tortilla chip manufacturer. Drove key aspects of food service marketing activities, and served as QA Test subject for roll out of proprietary logistics application servicing sales, manufacturing, and outbound shipping processes.

Tommy Landry’s Education

The University of Texas at Austin

MBA , Marketing & Information Management , 1995 — 1997

Activities and Societies:

Member, Information Management Association
Writer, Texas Business Weekly
Mentoring Program Chair, Graduate Business Network
Louisiana State University and Agricultural and Mechanical College

BA , Speech Communication/Classical Civilization , 1988 — 1992

Activities and Societies:

Dean's List
Eta Sigma Phi (Society of Latin Scholars)
Catholic High School, New Iberia, LA