
Founder - Marketing Integrator & Communication Coordinator at SICU (Synergy Integrated - Connects the Unconnected)
Finland

Founder - Marketing Integrator & Communication Coordinator at SICU (Synergy Integrated - Connects the Unconnected)
Finland
Tom is a Creative and Experienced Marketing Integrator and Communication Coordinator, who has been described as an Inborn Lateral Thinker, Self-willed Way Maker and Rebellious Forerunner. Train of thought: Think, Do and Make it Happen!
Tom is running a Globally Active Virtual Organization (SICU) - hunting after factual connections, synergies, networks and global partners, and fishing for new interesting clients, operations and projects within national & international marketing communication & project management.
SICU is especially interested in local, regional and international operations within Corporate Social Responsibilty, Cause Related Marketing projects and commonly in divergent Co-Operations within Integrated Marketing Communication.
The objectives of SICU are to offer innovative solutions and resources in order to solve problems of individual customers, and to create cost effectivity, added value and multiplicative effects for businesses, corporations, agencies, brands, industries, institutions, and ultimately consumers in diverse markets.
SICU Synergy Solutions Group (SICU SSG) is a multidimensional virtual organization (looking for new partners) operating both "glocally" and globally through its affiliates, global partners and members located all over the world (Think Global, Act local!).
The expectation is that drawing Professionals representing divergent professional disciplines, different organizations, from different parts of the world under the same "sunshade" may be the catalyst needed to get over the coordination barrier, over all thinkable borders.
I'd like to characterise my way of thinking as lateral and very open minded, my way of action effective and my circle of contacts as exceptionally wide. The keywords of my activities are factual connections, creativity, interactivity, cost-effectivity, multiplicative effects and added-value. My slogan is Connects the Unconnected, and motto: Think the Unthinkable & Move the Immovable!
SPACEADVENTURES: If you're e.g. interested to make a journey to the Space in the near future, please visit www.SpaceAdventures.Com, and Connect-to-Tom-to-be-Connected with the very best Connections-to-the-Space.
CSR & CAUSE RELATED MARKETING (project): Principles in Art (Safe Water Save Life) > http://www.Sicusynergy.org/Principles_in_Art.pdf
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1996 — Present (12 years 9 months)
Strategic Marketing Communication Consulting, including the development of optimal think tanks and work groups to solve problems of individual customers - Commercial- and Non-Profit Organizations - both nationally and globally.
The SICU Synergy Integrated network only on XING at https://www.xing.com/profile/TOM_Merilahti has today (09.12.2007) + 5 700 members = direct business contacts, connected with 861 000 other professionals and decision makers globally
The SICU Synergy Solutions Group is an multidimensional virtual organization, which operates globally through more than 30 affiliates and global partners representing more than 20 countries. For more information open http://www.sicusynergy.org/SICU_News.htm * http://www.sicusynergy.org/Partners.htm
(Privately Held; 1-10 employees; Marketing and Advertising industry)
December 1995 — Present (12 years 10 months)
Strategic Marketing Communication Consulting. Project- and Event Management/Marketing, Corporate Communication, Brand Marketing, Arts & Culture, Sports, Environmental and in Corporate Social Responsibilty issues. Museums and Institutions Consultant and Contractor.
By an associate & friend: "We often wonder about why we are here. This is certainly a question Tom has explored many times, and each time has re-invented himself in line with the true authentic self that reveals itself to him. This metamorphosis is necessary for the growth of the individual self. Tom has taken many journey's and each one has given him the wonderful experiences that has helped shape a certain restrained wisdom; a gentleman's wisdom, which he gladly and willingly shares with those he meets. I have been fortunate to know Tom for a long time, and have witnessed and understood the new self he presents to me each time he returns from an inward journey."_Michael Pokocky Founder & CEO of Sophistica World 2006.
(Public Company; 11-50 employees; Newspapers industry)
January 1999 — June 2000 (1 year 6 months)
Marketing Manager & Management Group Member, Launching and Marketing of the Multinational Metro -newspaper, starting and developing the activities of Club Metro in Finland, organizing Metro -events, co-marketing and sponsorship -projects ao.
(Partnership; 1-10 employees; Management Consulting industry)
January 1995 — September 1996 (1 year 9 months)
Partner, Project manager and consultant specialized in Event Marketing and Sponsorship
(Privately Held; 1-10 employees; Management Consulting industry)
September 1986 — January 1996 (9 years 5 months)
Project- and Event Management/Marketing within sports, arts & culture, environmental and social responsibilty issues...
(Partnership; 11-50 employees; Marketing and Advertising industry)
January 1991 — November 1991 (11 months)
Event & Project Management/Marketing Consulting. Festivals, Concerts, Fairs, Cultural & Sporting Events, Corporate Events...
(Partnership; 51-200 employees; Public Relations and Communications industry)
September 1988 — January 1991 (2 years 5 months)
Project manager, Sponsorship & Event marketing
(Privately Held; 1-10 employees; Management Consulting industry)
September 1990 — January 1991 (5 months)
Sports- & Culture Marketing, Sponsorship, Event Marketing...
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 1986 — September 1988 (2 years 8 months)
Sports Marketing, Sponsorship & Promotional Consultant
(Self-Employed; 1-10 employees; Health, Wellness and Fitness industry)
December 1976 — May 1987 (10 years 6 months)
Worked as a Ski Instructor, Alpine Guide and Heli-Ski Guide in Finnish Lapland, Switzerland, Austria, France and Italy for Suomutunturi Ski School, Mont Blanc Ski Adventures, Schischule Rossmann, Salzburger Schilehrer Verband, Suntours, Tjäreborg... As an International Windsurfing and Sailing instructor in Finland for Skisystems Oy, Bonsomer Oy, The Finnish Sailing Association... Running several schools for new Ski- and Windsurfing instructors, and organizing Heli-Ski journeys to the Mont Blanc area for both Finnish and Italian customers.
(Public Company; 1-10 employees; Sporting Goods industry)
January 1981 — December 1986 (6 years)
Importing and marketing of Sports Goods and Clothing, within Alpine Skiing, Sailing, Windsurfing and Motor Biking. Building-up a retail chain with more than 100 retailers nationally. Sponsoring of athlets. Event Management/Marketing...
Thinking the Unthinkable, Connecting the Unconnected and Global Networking. Foresight Research/Future Studies, Social & Environmental Responsibilty issues and causes (forum: www.openbc.com/net/helsinkiconnection). Reading, Imaging and Writing. Alpine Skiing, Flyfishing, Sailing and Mountain Biking.
SICU Synergy Solutions Group, successBC, Evolutiner, Founder Contact, openBC, socialBC, CIWI, LinkedIn, Amodus, Academici, Ideabrokers, Soflow, Ecademy, Center for Consious Evolutions, IEG Sponsorship Monitor, The Helsinki Connection, The Hamburg Connection, Tel Aviv Connection, The Baltic Connection, The Scandinavian Connection, Ideabrokers, M4M International, Center for Consious Evolution, Social Venture Network Europe, Sponsorship Monitor..., Naymz, XING
Media Professional of the Year ( 1994 )by the Finnish Marketing Association. Ranked as one of the ten Marketing Stars in Finland (1995) by the leading magazine of Marketing & Advertising in Finland. Entitled in the press as the Gold Finger of Culture Marketing/Sponsorship.