Converse Digital | Digital Strategy Advisers | Social Media | B2B Digital Sales Prospecting
Author of The Invisible Sale | Digital Strategist | B2B Digital Sales Lead Generation | Digital Keynote Speaker
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I help digitally challenged companies understand their digital marketing options and show them how they can integrate digital into their traditional marketing to convert more customers. When I'm not doing that I write for Advertising Age Magazine, various digital and social media blogs and in October 2013, my first book, The Invisible Sale will publish. You can find my articles at http://budurl.com/AdAgeLinkedIn and the book at http://www.TheInvisibleSale.com.
I've spent almost 20 years helping companies understand their consumer and use new technology and communication channels to reach that consumer.
I was digital fluent before it was cool and spend a good portion of each day staying current and trying to look around the corner to see what will be the next big thing. I find it helps my clients stay ahead of the competition.
Specialties: Marketing, branding, advertising strategy. Social Media strategist helping companies enter and leverage the social media space for better customer service and relationships.
Converse Digital - Digital Strategy Advisers
We ensure that our clients are never caught off guard or blindsided by the constant disruption caused by digital technologies.
We provide advice and counsel to aid our clients in both understanding and leveraging digital technologies and platforms including email marketing, social media marketing, content marketing and mobile marketing.
We help clients develop B2B and B2C Digital Sales Prospecting programs based on our Data-Based Selling techniques.
Provide compelling, insightful, and informative digital marketing keynote and breakout talks covering digital R&D, sales prospecting with content marketing and social media, digital strategy, social media, mobile and content marketing.
Popular talks include, Winning the Invisible Sale and Painless Prospecting for Clients & Customers.
Here's what a few folks have to say about my presentations:
Tom might have been the best presenter all weekend. Put him earlier in the week if possible to allow for more discussion. – SoMeT 2012 Attendee
Had me on the “edge” of my chair! — OTA Conference Attendee 2011
Tom dazzled the audience with his clear understanding and passion for the brand experience. Always a crowd pleaser, Tom delivered one of the best rated presentations of the chapter’s programming year.”
– Colin Hageney, president of Bullpen Marketing,
Houston AMA Board Member
Created agency's digital effort and oversaw digital strategy development, social media marketing and strategy, and led digital R&D.
Our most highly acclaimed digital R&D effort was the two year Mardi Gras project where we tested (in real world conditions) the ability of social media to alter the brand perception of Mardi Gras - from "girls gone wild" to "family friendly fun."
You can read about that case study at http://tommartin.typepad.com/positive_disruption/2010/02/tom_martin_social_media_strategy_can-reality-change-perception.html
#ivs4charity is an innovative twist on the standard book tour.
To announce my new book, The Invisible Sale, I’m crafted a barnstorming tour across the central, eastern and southern United States. Over the course of 10 days, I’ll visit and co-host 10 #ivs4charity cocktail, networking events to raise awareness of the book and much needed funds for local charities.
I each city, I partnered with DoubleTree Hotels, a few good friends and their favorite charities. Together, we invited consumers to join us to have cocktails for a cause.
50% of ticket sales were donated to each local charity and in many cities the DoubleTree Hotel bar donated between 20% and 50% of the bar tab to the charity too.
Insight & Information shouldn't just be the privilege of those that have the money and size to afford it. There are smart marketers in every shop in the country and they deserve access to great insight. Even better, if we could find a way to share the costs, a Insight & Information department could even field primary studies designed to answer compelling questions that we all deal with daily. The big boys routinely do it, package it and sell it during new business pitches. Why shouldn't we smaller guys have the same chance? God knows that we are smart and creative enough to do something with the insights we'd undoubtedly glean; we just need access to them.
If you sell, prospecting is one of the most important things you do — and it’s probably one of the most frustrating and painful things you do, too. But it doesn’t have to be! Using new social media, content, and email marketing tools, you can build a supercharged, highly-automated digital sales prospecting system that attracts more qualified leads, shortens your sales cycle, and increases your conversion rates — painlessly! In The Invisible Sale, Tom Martin shows you how. This guide reveals techniques Martin has refined over 20 years… techniques he’s used to drive consistent double-digit growth in his own company through good times and bad, without doing any cold-calling or paid advertising. Martin boils complex ideas and approaches down to simple, straightforward, and understandable language — and actionable solutions!
Reaching “self-educated buyers” who are more than halfway through the buying decision process before they even contact you
Leveraging the power of “propinquity” in your sales funnel system
Making every call count: creating behaviorally targeted digital prospecting campaigns that integrate email and web content to segment sales leads into hot/warm/cold
Social prospecting: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedIn
Rightsizing content: saving money by matching production quality to your specific marketing and sales needs
Choosing devices, apps, software, and accessories for quickly creating high-quality DIY content
Real-life B2B and B2C case studies showing how others have applied Martin’s techniques
Downloadable worksheets, diagrams, and other resources to help you build your own digital prospecting system
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