Tom Kelley

Current

• Managing Director, Industry Consulting at BuleFusion
• Managing Partner at Concept Branding Group

Past

• Chief Company Spokesperson, Head of Public Relations at Target Corporation (Mervyn's Division)
• Senior Staff Director at American Insurance Association
• Political Affairs Director, Lobbyist, PAC Treasurer at National Restaurant Association

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Education

• American University
• Muhlenberg College
• Northfield Mount Hermon School

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Recommended

4 people have recommended Tom

Connections

93 connections

Industry

Marketing and Advertising

Tom Kelley’s Summary

Seasoned and proven brand and operations transformer, Kelley has built Concept Branding Group into a national consulting firm with clients in hospitality, restaurants, retail, trade groups, non profits and companies of all sizes looking to sharpen their messages and refine their brand identities.

Tom Kelley’s Specialties:

Brand consulting. Start ups, small business, hospitality, retail, restaurants, advocacy, non profits.

Tom Kelley’s Experience

• Managing Director, Industry Consulting

  BuleFusion

  (Marketing and Advertising industry)

  November 2008 — Present (1 year 1 month)

  Directing brand and operational management consulting with our worldwide affiliated partner, BuleFusion Worldwide.

• Managing Partner

  Concept Branding Group

  (Marketing and Advertising industry)

  April 1991 — Present (18 years 8 months)

  Concept Branding Group works with small businesses, start ups, non profits, retail and hospitality clients to sharpen and enhance their brand equity -- in communities and in the industries they serve. Offices include: Boston; Kennebunkport; Montreal; Washington; Palm Springs.
  
  http://www.conceptbrandinggroup.com

• Chief Company Spokesperson, Head of Public Relations

  Target Corporation (Mervyn's Division)

  (Retail industry)

  June 1999 — March 2000 (10 months)

  Led brand restructuring leading to sale by Target Corporation.

• Senior Staff Director

  American Insurance Association

  (Non-Profit; Insurance industry)

  August 1989 — May 1991 (1 year 10 months)

  Created expanded political and public affairs outreach programs leading to greater and more positive brand and issue awareness for the nation's property casualty insurers.

• Political Affairs Director, Lobbyist, PAC Treasurer

  National Restaurant Association

  (Non-Profit; 51-200 employees; Restaurants industry)

  February 1983 — June 1988 (5 years 5 months)

  Chief political fundraising and PAC director. Registered Congressional lobbyist.

Tom Kelley’s Education

• American University

  Public Administration 1983 — 1984

• Muhlenberg College

  1979 — 1983

• Northfield Mount Hermon School

  HS , 1979 — 1983

Additional Information

Tom Kelley’s Groups:

Maine Restaurant Association, Massachusetts Restaurant Association, Restaurant Association of Metropolitan Washington, New Hampshire Restaurant & Lodging Association

•    Libertarian Party
•    CPG Branding and Marketing Forum
•    U.S. Government Relations & Public Affairs
•    Sigma Phi Epsilon
•    Hospitality Group
•    Marketing Communication
•    Culinary Interest
•    Hospitality Professionals Net
•    Muhlenberg Alumni & Student Networking Group
•    Lodging Hospitality
•    Hospitalityforum
•    Brand Innovators, Branding Leadership & Creating Innovation Network
•    Restaurant & Hospitality Experts
•    All Food, Beverage, Hospitality, Hotels, Restaurants, Culinary, Catering, Coffee, QSR Professionals
•    Co-Marketing Group

Tom Kelley’s Honors:

National Restaurant Association Board of Directors, 1992-1996; Registered Congressional Lobbyist, 1984-1991

Tom Kelley’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch