Tom Horsey

Current

Director & Co-founder at Varilla Energía Solar
Director at Creafi Communications
Managing director & Founder at Publicidad Interactiva 2006

Director & Co-Founder at Mobile Media Solutions SRL - Argentina
Consultant at Powerboss
Managing Director & Founder at Froggie SL - Spain

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3 more...

Past

Consultant - JV partner at Cellcast
Consultant - JV partner at Opera Telecom
Project Manager at MSB International - IBC International

Project Manager at MD Marketing & Medios

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1 more...

Education

Aston University

Recommended

29 people have recommended Tom

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Tom Horsey’s Summary

I have been involved in advertising since 1996, with a speciality in mobile marketing since 2001 when I set up Froggie to run the launch of mi-logo, the first mobile content brand to launch in the Spanish market, as well as the market leader for over a year from launch date. In 2006 I set up Publicidad Interactiva as one of the world's first boutique mobile internet advertising agencies, and in 2007 I bought into Creafi Communications a fast growing internet advertising network and advertising brokerage.

Keywords/phrases:

Mobile advertising
Internet advertising
Online advertising
Banner network

Mobile marketing
Bulk SMS
Bulk MMS
Premium SMS
Premium Wap
Permission marketing
Videocall/3G push
Videocall/3G partyline
Videocall/3G services
Full portfolio of IVR and SMS services
Turnkey web and wap mobile content portals
Bespoke mobile marketing solutions

Mobile content sales and distribution (B2B/D2C)
Mobile entertainment sales and marketing consultancy
Mobile gambling
Domestic and international premium rate billing
Outsourcing: 1-2-1 SMS Chat, Voice and Video Operators

Tom Horsey’s Specialties:

Mobile Marketing
Mobile Advertising
Mobile Entertainment
Internet Advertising
Online Advertising

Tom Horsey’s Experience

Director & Co-founder

Varilla Energía Solar

(Privately Held; 1-10 employees; Renewables & Environment industry)

May 2007 — Present (2 years 7 months)

Director and co-founder of Varilla Energía Solar, a company dedicated to the distribution within Spain and Portugal of heat pipe solar panels for use in heating water and air conditioning.
Director

Creafi Communications

(Marketing and Advertising industry)

April 2007 — Present (2 years 8 months)

Director at Creafi Communications Aps, a web advertising network and brokerage, with offices in Copenhagen, Buenos Aires and Sevilla, and access to over 150.000.000.000 impressions worldwide every month.
Managing director & Founder

Publicidad Interactiva 2006

(Privately Held; 1-10 employees; Marketing and Advertising industry)

December 2006 — Present (3 years )

Managing director of Publicidad Interactiva, a boutique advertising agency and mobile advertising network specialised in mobile advertising in general, and in particular mobile internet advertising.
Director & Co-Founder

Mobile Media Solutions SRL - Argentina

(Privately Held; 51-200 employees; Outsourcing/Offshoring industry)

January 2005 — Present (4 years 11 months)

Co-founder and director of MMS SRL an Argentinian company dedicated to programming, graphic/web design, and call centre operators (video & audio) for the Spanish speaking world.
Consultant

Powerboss

(Privately Held; 1-10 employees; Telecommunications industry)

September 2002 — Present (7 years 3 months)

Strategic consultant for mobile entertainment related R&D including 3G/Videocall, SMS, WAP and IVR services. Specialists in bespoke mobile marketing projects.
Managing Director & Founder

Froggie SL - Spain

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2001 — Present (8 years 10 months)

Froggie is one of the founding companies of the Spanish mobile entertainment and mobile marketing industries. With over 7 years experience in the sector, our sales and marketing team is a world class provider of mobile entertainment and mobile marketing solutions to over 1.000 satisfied business clients and over 5.000.000 end users.
Consultant - JV partner

Cellcast

(Public Company; Marketing and Advertising industry)

2002 — 2005 (3 years )
Consultant - JV partner

Opera Telecom

(Marketing and Advertising industry)

2002 — 2004 (2 years )
Project Manager

MSB International - IBC International

(Public Company; 201-500 employees; Marketing and Advertising industry)

May 2001 — September 2002 (1 year 5 months)

In charge of setting up and running the sales and marketing departments for the Spanish and Portuguese territories as well as the launch of the entire group's mobile entertainment and sms offerings in over 10 countries Europe-wide. By 2002 MSB was market leader in mobile entertainment in Spain, although shortly to lose that title to Movilisto.
Project Manager

MD Marketing & Medios

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 1996 — May 2001 (4 years 9 months)

I was brought in to MD Marketing fresh from studying at Aston university to set up a web design department as the 5th member of staff to start working at the company. In the end I ended up creating a department providing full technical design and programming solutions for a large number of B2B clients, going on to take over running the the entire company. At the time of my departure from the company I was running over 30 staff.