Tom H. C. Anderson

Current

Founder & Managing Partner at Anderson Analytics

Past

Member at MENG
Global Account Manager/AE at TNS
Global Account Manager/Account Executive at TNS-NFO, Inc. (Starwood Hotels & Resorts World Wide)

6 more...

Education

The University of Connecticut
Ecole de Management de Lyon
Lunds universitet

Fudan University
The University of Connecticut
Lyrfågelskolan
Burke

see less...

4 more...

Recommended

24 people have recommended Tom H. C.

Connections

500+ connections

Industry

Management Consulting

Websites

Tom H. C. Anderson’s Summary

Tom H. C. Anderson, MBA & MEA
Founder & Managing Partner
Anderson Analytics, LLC

Tom Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, providing actionable advice to Anderson Analytics clients.

Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods and travel & entertainment.

Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS-NFO, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.

Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.

Tom has unusually deep and wide knowledge in all aspects of market research and advanced multivariate statistical analysis. Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies

He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.

Tom H. C. Anderson’s Specialties:

Gain The Information Advantage!

At Anderson Analytics, we help you optimize business decisions by leveraging appropriate quantitative, qualitative, traditional and cutting edge techniques. Our holistic approach and advanced technology allow us to maximize the usefulness of available information to meet your business needs. We can help at each step, from problem/opportunity identification and study design to delivery of actionable solutions.

Tom H. C. Anderson’s Education

The University of Connecticut

MBA, Marketing, Finance & International Business, 2001 — 2004

Activities and Societies:

Beta Gamma Sigma Honor Society
Ecole de Management de Lyon

Exec Exchange, 2003 — 2003

Summer 2003
Lunds universitet

MA, Economics/Area Studies, 1998 — 2000

Graduated with honors (VG). Thesis on Managing Joint Ventures, honors (VG)

Activities and Societies:

Foreign Affairs Forum
Fudan University

Field Research, Joint Venture Managment, 1999 — 1999

Summer 1999. Consulted at ABB & SKF. Research at Shanghai General Motors, and MBL, Inc.

Activities and Societies:

With Distinction
The University of Connecticut

BS, Business Administration/Marketing, 1990 — 1994

Activities and Societies:

Tau Kappa Epsilon, officer
Lyrfågelskolan

Lyrfågelskolan 1976 — 1982
Burke

Additional Information

Tom H. C. Anderson’s Websites:

Tom H. C. Anderson’s Interests:

Tom H. C. Anderson recently launched a blog, the ‘Information Advantage’ which will among other things include roundtable discussions with marketing gurus and authors such as Jack Trout, Guy Kawasaki, Laura Ries, David Aaker, KDnugget’s Gregory Piatetsky-Shapiro and others. These discussions will focus on market research and are intended to address issues of interest to market research executives. www.tomhcanderson.com

Tom H. C. Anderson’s Groups:

NONPROFIT: Board of Directors - The Stamford Historical Society (Membership & Marketing/PR Committees), Person-to-Person Scholarship Committee (Providing need based college scholarships for local youth). PROFESSIONAL:(MENG) Marketing Executives Networking Group,
(ESOMAR) World Research Association, (AMA) American Marketing Association, (MRA) Marketing Research Association, (AMA) American Management Association, (SCIP) Society of Competitive Intelligence Professionals , AIPMM, UPA, INFORMS, Web Analytics Association.ACADEMIC/FRATERNAL: Wermlands Nation - Lunds universitet, Beta Sigma Gamma MBA honor society, (TKE) Tau Kappa Epsilon Alumni Association, LINKEDIN: Next Gen Marketing & Market Research, GenX2Z Youth Marketing, Text Analytics Group. HOSPITALITY/REALESTATE DEV: ULI (Urban Land Institute), ARDA (American Resort Development Association)