Founder & Managing Partner, Anderson Analytics
Greater New York City Area
- Current
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- Membership & Marketing Committee at University of Connecticut Alumni Association
- Board of Directors - Marketing Chair at Stamford Historical Society
- Founder & Managing Partner at Anderson Analytics
- Past
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- Member at MENG
- Global Account Manager/AE at TNS
- Global Account Manager/Account Executive at TNS-NFO, Inc. (Starwood Hotels & Resorts World Wide)
6 more...
- Education
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- The University of Connecticut
- Ecole de Management de Lyon
- Lunds universitet
- Fudan University
- The University of Connecticut
- Lyrfågelskolan
- Burke
- Stamford High
- TEM
- Recommended
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Tom H. C. Anderson’s Summary
Tom H. C. Anderson, MBA & MEA
Founder & Managing Partner
Anderson Analytics, LLC
Tom Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, providing actionable advice to Anderson Analytics clients.
Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods and travel & entertainment.
Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS-NFO, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.
Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.
Tom has unusually deep and wide knowledge in all aspects of market research and advanced multivariate statistical analysis. Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies
He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.
Tom H. C. Anderson’s Specialties:
Gain The Information Advantage!
At Anderson Analytics, we help you optimize business decisions by leveraging appropriate quantitative, qualitative, traditional and cutting edge techniques. Our holistic approach and advanced technology allow us to maximize the usefulness of available information to meet your business needs. We can help at each step, from problem/opportunity identification and study design to delivery of actionable solutions.
Tom H. C. Anderson’s Education
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The University of Connecticut
MBA , Marketing, Finance & International Business , 2001 — 2004
- Activities and Societies:
- Graduated Beta Gamma Sigma (Honors)
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Ecole de Management de Lyon
Exec Exchange , 2003 — 2003
Summer 2003
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Lunds universitet
MA , Economics/Area Studies , 1998 — 2000
Graduated top of class with honors (VG). Thesis on Managing Joint Ventures, honors (VG)/High Pass
- Activities and Societies:
- Foreign Affairs Forum
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Fudan University
Field Research , Joint Venture Managment , 1999 — 1999
Summer 1999. Consulted at ABB & SKF. Research at Shanghai General Motors, and MBL, Inc.
- Activities and Societies:
- With Distinction
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The University of Connecticut
BS , Business Administration/Marketing , 1990 — 1994
- Activities and Societies:
- Tau Kappa Epsilon, officer
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Lyrfågelskolan
Lyrfågelskolan 1976 — 1982
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Burke
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Stamford High
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TEM
Additional Information
Tom H. C. Anderson’s Websites:
Tom H. C. Anderson’s Interests:
Tom H. C. Anderson recently launched a blog, the ‘Information Advantage’ which will among other things include roundtable discussions with marketing gurus and authors such as Jack Trout, Guy Kawasaki, Laura Ries, David Aaker, KDnugget’s Gregory Piatetsky-Shapiro and others. These discussions will focus on market research and are intended to address issues of interest to market research executives. www.tomhcanderson.com
Tom H. C. Anderson’s Honors:
Beta Gamma Sigma, VG, High Honors
