Tom Fishburne

Current

• Managing Director | International at Method Products

Past

• Senior Marketing Director | UK at Method Products
• Brand Director | Home Care at Method Products
• Brand Manager | Haagen-Dazs at Dreyer's | Nestle

• Associate Brand Manager | Yoplait, Green Giant, and Cheerios at General Mills
• Account Director at iXL (interactive marketing agency)
• Advertising Director at Velvet (Prague city magazine)

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Education

• Harvard Business School
• University of Virginia

Recommended

1 person has recommended Tom

Connections

328 connections

Industry

Consumer Goods

Websites

• my blog and cartoons

Tom Fishburne’s Summary

Entrepreneurial managing director, pond-crossing marketeer, and business cartoonist. Currently International Managing Director for Method Products, a home care challenger brand. Launched UK business in 16 trial stores as founding team member while still based in San Francisco head office. Moved to London to open UK office and extended distribution to over 3,000 stores in under two years on a shoestring budget. Method named "UK Household Launch of the Year" by The Grocer.

Over 13 years of marketing, sales, and general management experience in early stage, mid-size, and large companies. Brand management and new product development for Häagen-Dazs, Green Giant, Yoplait, and Cheerios while at Nestlé and General Mills. Developed large-scale global web sites while at start-up interactive agency iXL. Helped start the first English language magazine in Prague.

Started drawing cartoons on the backs of Harvard Business School cases while a student there. Created marketing cartoon strip, Brand Camp, which has grown by word-of-mouth to reach over 10,000 readers each week and appears regularly in blogs, web sites, and publications such as Brandweek, Market Leader, and the Asian Wall Street Journal. Published two cartoon books. Frequent cartoonist/marketing speaker at campuses, companies, and conferences.

Tom Fishburne’s Experience

• Managing Director | International

  Method Products

  (Privately Held; Design industry)

  November 2008 — Present (1 year 1 month)

• Senior Marketing Director | UK

  Method Products

  (Privately Held; 51-200 employees; Design industry)

  January 2007 — November 2008 (1 year 11 months)

  brand management, new product development, and consumer marketing

• Brand Director | Home Care

  Method Products

  (Privately Held; 51-200 employees; Consumer Goods industry)

  March 2006 — March 2007 (1 year 1 month)

• Brand Manager | Haagen-Dazs

  Dreyer's | Nestle

  (Consumer Goods industry)

  August 2004 — March 2006 (1 year 8 months)

  brand management, new product development, and consumer marketing for Haagen-Dazs

• Associate Brand Manager | Yoplait, Green Giant, and Cheerios

  General Mills

  (Public Company; Consumer Goods industry)

  May 2001 — August 2004 (3 years 4 months)

  brand management, new product development, and consumer marketing for Yoplait, Green Giant, and Cheerios

• Account Director

  iXL (interactive marketing agency)

  (Public Company; Internet industry)

  December 1996 — April 2000 (3 years 5 months)

  directed account strategy and managed large-scale web site development for clients such as OAG, Mayo Clinic, Starwood, and Disney.

• Advertising Director

  Velvet (Prague city magazine)

  (Publishing industry)

  November 1995 — June 1996 (8 months)

  sold advertising space for a startup magazine publisher and managed a five-member multilingual sales force

Additional Information

Tom Fishburne’s Websites:

• my blog and cartoons

Tom Fishburne’s Interests:

My Brand Camp marketing cartoon series is read by over 10,000 marketers each week.