Tom Ellis

Current

• Director of Search Marketing at Adverplex

Past

• Search Marketing Manager | CJ Search at Commission Junction
• Search Marketer at TechTarget

Education

• Loyola University New Orleans

Connections

88 connections

Industry

Marketing and Advertising

Tom Ellis’s Summary

-Over 5 years implementing and managing paid search accounts on Google, Yahoo & MSN, in-house and in an agency setting, including client management and direct contact with engine representatives.
-Project management and leadership experience, from website redesigns to product advisory council.
-Strong technical background, including SQL, HTML coding, software programming and systems administration.

Tom Ellis’s Specialties:

-Pay-Per-Click campaign management
-Client relations management
-A/B and multivariate testing
-Technical integration

Tom Ellis’s Experience

• Director of Search Marketing

  Adverplex

  (Privately Held; Internet industry)

  April 2008 — Present (1 year 9 months)

• Search Marketing Manager | CJ Search

  Commission Junction

  (Public Company; VCLK; Internet industry)

  November 2006 — April 2008 (1 year 6 months)

  -Successfully executed multiple client launches, including campaign design, tracking integration, and coordinating with Google, Yahoo & MSN representatives to open new accounts and resolve billing issues.
  -Collaborated with client to implement enhanced tracking of lead quality, resulting in an immediate 20% decrease in CPA on a previously stagnant account.
  -Acheived and maintained 20% Year-over-Year monthly revenue growth within 4 weeks of taking over account for an online toy retailer.
  -Conceived and implemented a team of client services representatives to gather requirements, prioritize desired enhancements and communicate feedback to CJ Search's technology platform product manager.

• Search Marketer

  TechTarget

  (Marketing and Advertising industry)

  2006 — 2006 (less than a year)

Tom Ellis’s Education

• Loyola University New Orleans

  1999 — 2003

Additional Information

Tom Ellis’s Groups:

•    Boston Area Search Engine Marketing

Tom Ellis’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch