Passionate, creative, innovative and seasoned marketing communications leader
Greater Atlanta Area
- Current
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- Global Interactive Marketing, Strategy & Planning at The Coca-Cola Company
- Owner at Relevant Ventures, LLC (Sole Proprietorship)
- Past
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- Head of eBusiness, ING USFS at ING
- VP/General manager at Circle.com
- Director, Interactive Customer Communications at UPS
- Account Supervisor at DDB Needham
- Account Supervisor at The Morrison Agency
- Account Supervisor at DDB Needham
- Account Executive at Della Femina
- Education
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- University of South Carolina-Columbia
- Recommended
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10 people have recommended Tom - Connections
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449
connections
- Industry
- Marketing and Advertising
- Websites
Tom Daly’s Summary
A perspective formed by a unique combination of client and agency side experience, corporate and entrepreneurial environments, traditional and new media, local/regional/global campaigns, an ability to see the "big picture" and day-to-day realities.
Tom Daly’s Specialties:
Integrated marketing, partnerships/alliances, large scale web site management, eBusiness operations/organization, internet brand building, emerging trends, thought leadership
Tom Daly’s Experience
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Global Interactive Marketing, Strategy & Planning
The Coca-Cola Company
(Public Company; 10,001 or more employees; KO; Consumer Goods industry)
December 2005 — Present (2 years 11 months)
Currently reponsible for global search practice, a practice to help identify/evaluate/compensate interactive agencies (web, mobile, search, etc...). Also support partnership & innovation (bringing new ideas to Coca-Cola) . Past responsibilities included delivery of global web-based consumer experience Coke.com as well as Coke 2006 FIFA World Cup website (coke.com/football).
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Owner
Relevant Ventures, LLC (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Publishing industry)
December 2003 — Present (4 years 11 months)
I have written and published a series of books for children whose parents travel for business. More details can me found at www.sometimesitravel.com.
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Head of eBusiness, ING USFS
ING
(Public Company; 10,001 or more employees; ING; Financial Services industry)
April 2001 — September 2003 (2 years 6 months)
ING is among the top 5 financial institutions in the world. In the US, ING manages $125 billion worth of assets for nearly 15 million customers who buy life insurance, annuities, mutual funds, retirement planning and other financial products and services. At ING, this role is part of the Marketing/Brand Management function and reported to the senior executive responsible for Brand.
With this position, translated global strategic vision of “One ING” to the web:
• Brought together multiple businesses/product lines to create a single brand and user experience on the web.
• Documented policies and procedures for key department activities; under my leadership, several US policies were embraced as Global standards
• Managed development of the first core brand “proof point” in the form of a unique and innovative web-based deliverable
• Lead a team of 13 in 3 different locations during a period of significant cost and staff reduction -
VP/General manager
Circle.com
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 2000 — March 2001 (1 year 2 months)
Circle is a successful interactive marketing services company specializing in Customer Relationship Marketing (CRM). It is now part of EuroRSCG 4D, one of the largest interactive marketing services firm in the world.
Responsibilities centered around establishing a presence for Circle in Atlanta and the Southeast, generating awareness and securing strategic growth opportunities for the network at large.
Personal responsibilities include:
• Overall P&L responsibility for Atlanta office. (Recruited by the CEO)
• Generate revenue opportunities
• Strategic direction for cross-media programs and internal operation -
Director, Interactive Customer Communications
UPS
(Public Company; 10,001 or more employees; ups; Package/Freight Delivery industry)
January 1996 — January 2000 (4 years 1 month)
Spearheaded the creation of what is now known as an Interactive Customer Communications.
Directly responsible for major web sites (6), numerous “sub/micro-sites” (210+), multilingual websites (16 languages and 4 dialects) and the delivery of billions of paid ad impressions via ground breaking online marketing communication programs and systems.
Personal responsibilities include:
• Budgeting to produce positive, quantitative and qualitative results
• Advertising activity to meet brand development, drive-to-site, revenue generation, and self-service objectives
• Implementation of Internet technologies to transition business processes to lower-cost alternatives without compromising effectiveness or customer satisfaction
• Strategic recommendations to executive management for interactive infrastructure, content and application development including content strategy, user experience design and CRM technologies
• Management of a staff of 6 -
Account Supervisor
DDB Needham
(Public Company; Marketing and Advertising industry)
1994 — 1996 (2 years)
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Account Supervisor
The Morrison Agency
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 1993 — September 1995 (2 years 3 months)
Define positioning, naming and marketing support strategies for the US launch of Navision Software; advertising support for Peachtree Software, a leading small business/personal accounting software program; advertising and strategy support of Norrell Services
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Account Supervisor
DDB Needham
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
July 1991 — July 1993 (2 years 1 month)
• Re-positioning for Mobil Oil Delvac 1300 Super enabling the brand to become the category leader
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Account Executive
Della Femina
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 1985 — July 1991 (6 years 7 months)
Brand advertising activity for Sheraton Hotels, Coppertone Suncare products, Cutty Sark Whisky, Drambuie Liquor, Parker Pens, Sunshine Biscuits (Della Femina, McNamee & Partners Advertising, New York, NY 1985-1991
Tom Daly’s Education
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University of South Carolina-Columbia
BA, Philosophy, 1981 — 1985
Additional Information
Tom Daly’s Websites:
Tom Daly’s Groups:
Mobile Marketing Association (2008 Chairman, North American Board and member of the MMA global board of directors)
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Mobile Marketing Association -
SEMPO Institute -
Big Brown Network
Tom Daly’s Honors:
British Interactive Marketing Association "2006 Best Website" for Coca-Cola.com,
MIXX Award (Silver and Bronze for www.Coca-Cola.com
Tom Daly’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
