Tom Cunniff

Current

• VP Dir. of Interactive/Assoc Creative Director at Combe Incorporated

Past

• Chief Creative Officer at Fry Multimedia
• Founder and Chief Creative Officer at Brandscape
• Freelance Writer at J. Peterman Catalog

• Freelance Copywriter at J. Walter Thompson
• VP Associate Creative Director at Lord, Dentsu & Partners
• Senior Copywriter at Calet, Hirsch & Spector Advertising
• Senior Copywriter at Barker, Campbell & Farley
• Copywriter at JanklowBender Advertising
• Assistant Print Production Manager at Warwick Welsh and Miller

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6 more...

Recommended

3 people have recommended Tom

Connections

222 connections

Industry

Marketing and Advertising

Websites

• My CPG and New Media Blog

Tom Cunniff’s Summary

Entrepreneurial, well-rounded creative executive with 24 years experience in traditional advertising; as an interactive agency owner; and on the client side. Proven leader and problem solver. Strong strategic, marketing, and consultative selling skills. Track record of building and maintaining client relationships at top management levels, and delivering results.

Interested in everything that relates to the future of media and advertising, especially social marketing, BT, and IPTV.

Tom Cunniff’s Specialties:

Advertising creative direction in all media, digital marketing, strategic thinking.

Tom Cunniff’s Experience

• VP Dir. of Interactive/Assoc Creative Director

  Combe Incorporated

  (Privately Held; Consumer Goods industry)

  April 2002 — Present (7 years 8 months)

  Responsible for worldwide advertising in all media for Just For Men haircolor and Sea-Bond denture adhesives. Director of interactive advertising and communications for all Combe brands worldwide, working directly with individual country managers throughout Europe, Latin America, and Asia.

• Chief Creative Officer

  Fry Multimedia

  (Privately Held; Internet industry)

  1999 — 2001 (2 years )

  In 1999, Brandscape merged with Fry Multimedia, where I served as Chief Creative Officer and Director of the New York office. Key clients included Unilever, Kraft, General Motors, and Godiva.

• Founder and Chief Creative Officer

  Brandscape

  (Privately Held; 11-50 employees; Internet industry)

  1996 — 1999 (3 years )

  I founded Brandscape with two execs from Ogilvy & Mather Interactive. Key clients included Unilever, Data General, Hewlett-Packard, ShopLink, and Visiting Nurse Service of NY.

• Freelance Writer

  J. Peterman Catalog

  (Apparel & Fashion industry)

  March 1988 — September 1998 (10 years 7 months)

  I was a freelance writer for the J. Peterman catalog for about 10 years, under the tutelage of the great Don Staley who is one of the best ad writers I've ever met. I was writing for J. Peterman even before he became a character on "Seinfeld". Fun.

• Freelance Copywriter

  J. Walter Thompson

  (Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)

  1994 — 1996 (2 years )

  Full-time freelancer on clients including Kodak and Warner-Lambert.

• VP Associate Creative Director

  Lord, Dentsu & Partners

  (Marketing and Advertising industry)

  1989 — 1994 (5 years )

  Clients: Peugeot, Dannon, Lea & Perrins, TDK. Wrote direct marketing TV for the AT&T Universal Card that helped AT&T earn $1 billion in new receivables.

• Senior Copywriter

  Calet, Hirsch & Spector Advertising

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  1988 — 1989 (1 year )

• Senior Copywriter

  Barker, Campbell & Farley

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1987 — 1988 (1 year )

• Copywriter

  JanklowBender Advertising

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  1984 — 1987 (3 years )

• Assistant Print Production Manager

  Warwick Welsh and Miller

  (Marketing and Advertising industry)

  1980 — 1984 (4 years )

Additional Information

Tom Cunniff’s Websites:

• My CPG and New Media Blog

Tom Cunniff’s Interests:

Addressable TV, Behavioral Targeting, Jazz, Mashups, Travel (esp. Anguilla, Italy, France, Spain)

Tom Cunniff’s Groups:

Internet Oldtimers, IAB

•    On Startups - The Community For Entrepreneurs
•    Social Media Marketing
•    CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
•    Agencies in Action
•    MARKETING & MEDIA CONNECTS

Tom Cunniff’s Honors:

Created first CPG website in history for Ragu

Tom Cunniff’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• reference requests
• getting back in touch