Tom Cao

Current

Ad Ops Specialist at Google

Past

Interactive Producer at Tuskluv
CPO/Model Year Showroom Extended Intern at JWT Team Detroit
Tier II Digital Intern at Wunderman, Team Detroit

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Education

Baker College Business and Corporate Services

Recommended

9 people have recommended Tom

Connections

158 connections

Industry

Marketing and Advertising

Websites

Tom Cao’s Summary

Rawr! That is all for now =)

Tom Cao’s Specialties:

Interactive knowledge & experience, market research, project organization, bilingual (Vietnamese).

Tom Cao’s Experience

Ad Ops Specialist

Google

(Public Company; GOOG; Internet industry)

June 2009 — Present (6 months)

YouTube Ad Operations & Ad Technology

Approving, coordinating & trafficking display campaigns. Supporting sales & product teams, conduct data validation, approve reservations and set up & maintain ad campaigns for AdSense.

Consultant to internal teams on executing network campaigns & interact with external clients to help them meet their advertising goals.

- Conduct data validation checks and approve reservations
- Traffic and manage online advertising campaigns
- Upload and QA 3rd party ad tags to ensure that they meet requirements
- Interact with internal teams to ensure successful advertising campaigns
- Support teams with campaign changes and updates during the flight
Interactive Producer

Tuskluv

(Privately Held; Graphic Design industry)

July 2008 — April 2009 (10 months)

• Assisted in launch of digital creatives offering branding, creative identity and interactive strategy for integrated campaigns from concept to execution

• Overlooked daily client relations from account-side operations (billing, production and scheduling), while working along side director of marketing and creative staff in spearheading and fine tuning creative proposals and pitches

• Creative deliverables included: websites & microsites (including mobile and movie sites, viral games & videos, standard flash & rich media ads (including expandables), widgets, iPhone application, branding, online publicity, print, HTML & email strategies
CPO/Model Year Showroom Extended Intern

JWT Team Detroit

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

October 2007 — January 2008 (4 months)

Gathered, organized, & inputted Ford, Certified Pre-Owned Model Showroom asset files for 2007 & 2008 into Excel, engineered spreadsheet
Tier II Digital Intern

Wunderman, Team Detroit

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

June 2007 — September 2007 (4 months)

- Compiled information for constructing digital execution binder
- Trained to process digital production requests from Ford Dealer Advertising Fund
- Conducted comparative analysis several competing Certified Pre-Owned payment estimators
- Prepared site walk through of Ford’s Certified Pre-Owned Program
- Assigned to White Castle case study
- Managed project status logs

Tom Cao’s Education

Baker College Business and Corporate Services

Marketing Associates , Marketing/Advertising & Project Management Minor , 2004 — 2008

Activities and Societies:

- Conducted market research at request of marketing associate for the Southeastern Michigan Red Cross, as part of independent study course (Spring 2007)
- Conducted market research at request of Superintendent of Oakland Christian Schools Michigan, as part of independent study course (Winter 2005)
- Conducted market research at request of Rochester Regional Chamber of Commerce, Senior Board Member, as part of independent study course (Spring 2004)