
Chairman Assistant of IPMA2010 Congress, Online Advertising, Sports Writing
Turkey

Chairman Assistant of IPMA2010 Congress, Online Advertising, Sports Writing
Turkey
Tolga Özek has graduated from Hacettepe University, Statistics Department. He worked for Escort FSTATS as Turkcell Super League Ankara matches operator for 3 years and Deputy Project Manager at BNB Consulting for 6 months.
Then he chose focusing on Internet Media. He began working firstly editor for Kimkazandi.com (owned and operated under Akro Tanıtım advertising agency) Turkey's best promotions & campaigns information web site. During improvement process of web site traffic, he decided to take advertisement position too and with indiviual efforts he acquired many ads such as Bilyoner, Reader's Digest, Reklamizlekazan.com, AkilFikir.com.tr, Hayat Su(Danone), Milka M-Joy, Votka1967, Turkcell, Efiyat.com, Secmenkonusuyor.com, Blinko, Veronelli, Samsung Fun Club.
He wrote on NTVSPOR.NET between 2005 November-2009 May since web site has been founded. His main focus on articles was Turkcell Super League Ankara teams. He is sports writer @ SporX.com which is the highest-traffic sports web site in Turkey.
He has begun working with Yarismaca.com, Turkey's one of best competition web site, on media planning and gained Lipton "Her Seyi Bilen Kadın", Magnum "Sadece Oyna", Magnum "Ev Kampanyası" and Samsung Fun Club banners. And his new field in media planning is Hangibar.com, entertainment & live music information web site.
He begun media planning for two blogs with great visitors / pageview figures recently. So, on NefisYemekTarifleri.com and Tarifiyemek.com, there will be ads online working with Zap Medya for Ulker Halk. First ad on TarifiYemek.com working with Ping for Sutas and secondly Veronelli ad on working with Sr Medya.
The latest web site he handles is Sozluk.net which has almost 2 million visitors and 10 million pageviews per month. And the first ad will be on air at August 24 working with Maxus for Samsung.
He wants to go forward in sports writing and internet media & advertising career
Internet advertising, e-marketing, internet editor, campaigns, competitions, sports writing, sweepstakes, social media
(Events Services industry)
September 2009 — Present (4 months)
Assisting Congress Chairman in communication and scientific programme process, defining calendar, using social media channels for the congress
(Internet industry)
July 2009 — Present (6 months)
Sports writer at SporX.com
(Marketing and Advertising industry)
January 2007 — Present (3 years )
- Making connections with sweepstakes regulator agencies (Deniz Ajans, Hedef Tanıtım, U2, PM Promosyon, Pstaff, Ekom Tanıtım etc.) media communication agencies(Proiletisim, Pharos, Horizon) interactive agencies (41-29, adinteractive, Pure New Media etc.) and firms to get proper content.
- Informing all online / digital media planning agencies about advertisement options about Kimkazandi.com weekly and presenting prices of banners, mailing, advatangeous positioning of competitions / sweepstakes
- Barter efforts with different web sites
- Gaining many ads such as Milka(MindShare), BİLYONER ( Addmedya / ZAPMEDYA), Reklamizlekazan.com, AkilFikir.com.tr, Gripfilm.com (Nobel Medical), Votka1967.com(ZAPMEDYA), Hayat Su(Danone trade), efiyat.com, secmenkonusuyor.com and the biggest GSM operator in Turkey – Turkcell(MindShare) . All were CPM based. We also got Blinko ad, which was CPC based.
- Making web site as media sponsor to 2008 Altin Sim Kart Odulleri (Golden GSM Awards) and 2009 Blog Odulleri (Turkish Blogging Awards)
- Using social networking websites /social media to promote news about Kimkazandi.com such as opening FriendFeed / Twitter accounts and making competitions to promote that account
- SEO Efforts
- Google adwords studies
(Sports industry)
November 2005 — May 2009 (3 years 7 months)
Sports writer for Turkcell Super League Ankara teams' matches on very famous web site in Turkey weekly..making reportages with Burak Karaduman, Osman Ozdemir, Ankaralı Kankalar (thanks Chris and Jim) and İhsan Kavak.
(Financial Services industry)
August 2007 — February 2009 (1 year 7 months)
Working as deputy manager at Altay Financial company in Ankara..
(Sports industry)
April 2004 — April 2007 (3 years 1 month)
Working as match operator in order to obtain soccer statistics from Turkcell Super League Ankara teams' matches in Ankara..
(International Affairs industry)
April 2005 — December 2005 (9 months)
Working as deputy project manager in BNB Consulting company especially focusing on tender documents preparation processes
Statistics 1996 — 2003
football manager,campaigns,contests,competitions,football,soccer,soccer statistics,financial cooperations, advergame, internet advertising, e-marketing, irish music, new age, travelling abroad, online social networking