Tom Tokarski

Current

• Co-Founder at LifeShadow

Past

• User Experience Consultant (Sole Proprietorship)
• Director, User Experience at Macrovision
• Vice President, Visual Product Design at InstallShield

3 more...

Education

• Northwestern University
• University of Illinois at Urbana-Champaign

Recommended

9 people have recommended Tom

Connections

224 connections

Industry

Internet

Tom Tokarski’s Summary

Great product experiences are good for business.

While good design may be nice to look at, great design has an inherent beauty that's more than skin deep - it adds value by combining form, function, and market need into an overall experience that delights, inspires, evokes passionate brand loyalty, and just 'works.'

I leverage my technical and creative experiences to integrate aesthetics, usefulness, usability, and functionality into products, services, environments, and interactions that delight customers. I focus on understanding what people need, understanding what technology can do, and creating a bridge between the two that addresses the emotional and practical needs of those people.

The goal is to create great overall experiences that feel crafted, not just built.

Tom Tokarski’s Specialties:

User Experience, User Interface Design, Visual Design, Information Architecture, Human Factors, Ergonomics, Usability, Branding and Identity, Creative Project Management, Information Visualization, UI Prototyping, Visual Representation ("storytelling") of Product Strategy/Vision