
Director: Los Angeles at WHITTMANHART Interactive
Greater Los Angeles Area

Director: Los Angeles at WHITTMANHART Interactive
Greater Los Angeles Area
Senior Online Marketing and Advertising Executive
• Innovative strategic thinker who can leverage customer insights into actionable, creative marketing programs that deliver business results.
• 360˚ Advertising and Marketing Experience: Interactive, CRM, Direct, Traditional and Brand.
• Broad range of client category experience: Tech, Package Goods, Consumer Electronics, Service, Retail, eCommerce, Youth/Kid.
• Passionate brand/business advocate with effective communication and presentation skills.
• Team player with leadership experience in high energy, creative business environments.
(Privately Held; Internet industry)
November 2009 — Present (1 month)
(Marketing and Advertising industry)
March 2007 — November 2009 (2 years 9 months)
Working with a range of agencies and client companies on a number of online/CRM projects.
Recent Assignments:
DePuy (Johnson & Johnson) Online Internationalization (KStreet)
IMAX, Kwikset, Fredericks of Hollywood (WHi)
WhittmanHart Interactive/LA
Strategic Planning - all clients
K Street Partners/NY:
- Citi – Small Business Global Architecture and Online Realignment
- Armstrong – Customer portal strategy and redesign
MRM/LA: Barbie Worldwide
- House Of Barbie Global CRM Architecture
Russ Reid/LA : Worldvison
- Donor experience audit and strategy
Clear Ink/Berkeley:
- Autodesk: Global search marketing strategy, Field sales self-service marketing online platform strategy and architecture, Customer “professional centric” CRM portal architecture
(Privately Held; Marketing and Advertising industry)
2002 — February 2007 (5 years )
• Clients: Nescafe Taster’s Choice, Nestea, Coffee-mate, Juicy-juice, Nesquik, Nestlé Crunch, Butterfinger, Carnation Instant Breakfast, 21st Century (AIG) Insurance.
• Led development of Nestlé annual brand online marketing plans and CRM strategies.
• Member of Nestlé Very Best Marketing award teams (Very Best Toddler, Coffee-mate first job)
• Led strategic effort to achieve Interactive AOR relationship with Nestlé USA.
• Key contributer to agency growth from $1MM to $15MM in annual gross revenue.
• Created Actionable Analytics product positioning and cost-saving modular agency capabilities.
(Marketing and Advertising industry)
2000 — May 2002 (2 years )
Responsible for all strategic planning and creative development at this boutique interactive and design agency.
• Clients: buy.com, Symantec Software, homestore.com, Amgen and ARCO.
• Developed Transactional Branding agency positioning focused on CRM and e-commerce.
• Key contributer to new business and organic growth from $800K to $5M.
• Redesigned buy.com’s integrated online strategy and campaign resulting in 2x sales increases.
• Re-positioned homestore’s B2B online and offline marketing resulting in year on year growth.
(Public Company; OMC; Marketing and Advertising industry)
1998 — 2000 (2 years )
Hired as a brand marketing leader to help transform and grow this direct mail lettershop into a multi-media, integrated marketing company.
• Clients: ARCO, Earthlink, eToys, Stamps.com, E*Trade, PlanetRX.com.
• Developed integrated Brand Response positioning and strategic planning platform.
• Managed strategic, creative and business development operations.
• Member of executive management team.
• Pitched and won key accounts including Earthlink, eToys, Stamps.com, E*Trade and PlanetRX.com.
• Contributed to 100% growth year on year, which enabled purchase by Omnicom in 1999.
(Public Company; Marketing and Advertising industry)
1997 — 1998 (1 year )
Responsible for leading key account through significant brand transition.
• Clients: Energizer, G-Shock watches
• Led development of first “high-performance” bunny strategy still in use today, resulting in improved brand KPIs and eventual share gains in key product categories.
• Key contributer to new business win of Casio G-Shock watches.
(Public Company; OMC; Marketing and Advertising industry)
1992 — 1997 (5 years )
Was hired as a senior account person and then promoted to run the Apple account worldwide as Co-Account Director and lead new LA Cellular account.
• Clients: Apple Computer Worldwide, LA Cellular (AT&T Wireless).
• Developed first “family computer” strategy and campaign for Apple, which resulted in successful launch of Performa home computer line.
• Developed “What is Power” Higher Ed strategy which drove highest Higher-ed share to date.
• Co-led worldwide BBDO teams in adoption and execution of Apple global strategies and campaigns.
• Led development of LA Cellular’s award winning “Lost Words” campaign.
• Key contributer to new business wins including LA Cellular and Earthlink.
(Public Company; OMC; Marketing and Advertising industry)
1987 — 1992 (5 years )
Supercuts, Adobe, Radius, Lucasfilm, Hasbro, Clarks of England
(Privately Held; Marketing and Advertising industry)
1984 — 1987 (3 years )
Clorox, Epson
MA , Military History , 2008 — 2009
BA , English , 1980 — 1984
WWII Air Forces (see site at http://www.rathbonemuseum.com) Pop culture Graphic design
Gold Effie - Apple Computer
Silver Effie - Apple Computer
Gold Clio - UC San Francisco
Silver Clio - Apple Computer
Silver Clio - Apple Computer
Bronze Clio - LA Cellular
Cannes Lions - Apple Computer