Tod Maffin
Senior Digital Communications Strategist • Consultant, Author, Speaker • Mental Health & Addictions Advocate
- Location
- Vancouver, British Columbia, Canada (Vancouver, Canada Area)
- Industry
- Management Consulting
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Tod Maffin's Overview
- Current
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- Chief Strategist (Partner) at tMedia Strategies
- Private Investor at Various Early-Stage Technology Startups
- Senior Digital Communications Strategist at Tod Maffin Inc.
- Past
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- National Technology Columnist at CBC Radio
- National Host/Producer at CBC Radio
- President (Co-Founder) at MindfulEye.com
- VP Marketing / Senior Strategist at Emerge Online
- Education
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- Capilano University
- Recommendations
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7 people have recommended Tod
- Connections
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402 connections
- Websites
Tod Maffin's Volunteer Experience & Causes
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Volunteer Experience
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Director
From Grief to Action
- Health
From Grief to Action is a volunteer-based not-for-profit association in British Columbia. We are a voice and a support network for families and friends affected by drug use.
Purposes of the Society
To promote recognition of drug use as a health issue.
To raise public awareness of the needs and concerns of drug users and their families, and work towards overcoming stereotypes and marginalization.
To provide and promote support for families and friends of drug users.
To promote effective educational programs designed to prevent drug abuse and uphold abstinence as an ideal.
To promote and work towards the establishment of a comprehensive continuum of care for drug users which meets their needs for harm reduction, detoxification, treatment, and recovery, in order that they may achieve and maintain healthy, productive lives. -
Chairman, Curriculum Advisory Board, Digital Design and Development
BCIT
- Education
August 2010 – present (1 year 7 months)I'm privileged to help lead a team of industry professionals who are passionate about education and helping BCIT train the next generation of digital leaders and entrepreneurs.
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Member, Promotions Committee
Beauty Night Society
- Human Rights
September 2011 – present (6 months)Beauty Night builds self esteem and changes lives of women and youth living in poverty in Vancouver's downtown east-side through three streams of programming: wellness, life skills development, and makeovers.
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Volunteer Interests
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Organizations I support:
- From Grief to Action
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Tod Maffin's Summary
At TMEDIA STRATEGIES, I lead our strategy team and help clients increase their revenues through digital and viral marketing, strategic email marketing, boosted search-engine visibility and pay-per-click (PPC) advertising, and more. More at http://www.tMedia.com
In my PROFESSIONAL SPEAKING life, I present on topics ranging from:
• how to recruit and lead the "Facebook generation,"
• how companies and independent professionals can exploit digital and viral marketing,
• how technology is changing the way kids learn
• how to fix an education system that's still stuck in the 1950s
• worklife balance, mental health, and addictions recovery
More at http://www.todmaffin.com/presentations
In my work with the B.C. INSTITUTE OF TECHNOLOGY, I lead a passionate team of industry professionals who are currently developing BCIT's Digital Design and Development program, producing the next generation of programmers, strategists, and designers.
In my WORK WITH NON-PROFITS, I help parents whose kids have become dependent on drugs or alcohol, I answer phone calls to an anonymous addictions recovery phone line, and more.
Specialties
Generation Y (teaching, hiring, leading, and marketing to)
Human Resources
Education: grades 8-12
Viral marketing
Digital marketing
Education: college/university
Social Networking and Business
Real Estate Business and Social Media
Worklife Balance/Mental Health
Tod Maffin's Experience
Chief Strategist (Partner)
tMedia Strategies
Privately Held; 1-10 employees; Internet industry
July 2010 – Present (1 year 8 months)
We improve companies’ bottom lines by integrating emerging media — social, mobile, and digital — into their business. With solutions they can measure. Imagine that.
Senior Digital Communications Strategist
Tod Maffin Inc.
January 1996 – Present (16 years 2 months)
Tod is a thought-leader and popular international keynote speaker on the topics of Generation Y (teaching, leading, managing, recruiting, and marketing to them) as well as social media for business and worklife balance/mental health topics.
His information-rich, funny, and fast-paced keynote presentations keep him in high demand at major conferences from Stockholm to Sydney and across North America. Each year, he speaks to more than 40 groups around the world and is quoted frequently in media articles.
He was named by The Globe and Mail "one of Canada's most influential futurists."
National Technology Columnist
CBC Radio
Government Agency; 5001-10,000 employees; Broadcast Media industry
1998 – 2009 (11 years)
National Host/Producer
CBC Radio
Government Agency; 5001-10,000 employees; Broadcast Media industry
1998 – 2006 (8 years)
Tod Maffin's Skills & Expertise
- Digital Marketing
- Viral Marketing
- Keynote Speaking
- Public and Media Relations
- Journalism
- Digital Communication
- Workshop Design
- Workshop Development
- Workshop Leader
- Workshop Presenter
- Workshop Presentation
- Training Workshops
- Staff Training
- Online Training
- Webinars
- Conference Presentations
- Conference Speaking
- Recruitment/Retention
- Online Lead Generation
- Online Advertising
- Online Sales
- Online Branding
Tod Maffin's Publications
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DRIVE! The Busy Realtor’s Guide to Profitable Social Media Marketing
Authors: Tod MaffinThe ASSURED ROI™ Model
You’ll learn how to deploy Tod’s system for launching a profitable social media campaign: Assume Nothing… Set SMART… Soft-Launch… Understand… Record and Measure… Engage Audience… Deliver Next Round.
Making a Better Online You
In this chapter, you’ll find out how to present yourself and your brand most effectively online — from the selection of a username to how to pick (and stick with) the perfect avatar.
The Tactics
This is the meat of the book — covering how to market yourself and your listings in social media spaces like Facebook, Twitter, and Flickr. It also covers why you shouldn’t overthink your web site, how to set up online focus groups, and how to launch an email marketing campaign.
BONUS: Tame Your Life
In this extra, you’ll learn how to set up your voicemail so that messages left for you are delivered directly to your blackberry (or any email address), and how to use an online ‘productivity tracker’ to get more done in the day. -
From Idea to Air: Getting Paid for Your Writing on Public Radio
Authors: Tod MaffinThis e-book is perfect for freelance writers who want to expand their business into an entirely new (and lucrative!) market – - writing for public radio.
The author is a former national public radio producer — and was a finalist in the coveted New York Festival Awards (considered by many to be the Oscars of radio).
This 80-page book will guide you through everything you need to know to structure, write, produce, and pitch your writing to public radio – - and get paid for it!
It takes only 30 seconds to order online and within a minute, you’ll be downloading the entire e-book. It comes with a 100% risk-free money-back guarantee.
Tod Maffin's Additional Information
- Websites:
- Interests:
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Amateur magic, photography
- Groups and Associations:
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Vancouver Board of Trade, communications committee member
Tod Maffin's Certifications
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Hootsuite Social Media Manager
- Hootsuite.com
- December 2010
Tod Maffin's Education
Capilano University
Media Resources
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