Social Media and Search Marketing Manager, IBM Software Group
Austin, Texas Area
- Current
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- Social Media and Search Marketing Manager, IBM Software Group at IBM
- Past
- Education
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- University of Phoenix
- University of North Texas
- University of North Texas
- New York University
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Todd Watson’s Summary
I began my career helping launch two software magazines, for which I wrote on a variety of technology topics. In 1994, I joined IBM’s new Software Group where I was responsible for digital marketing initiatives. In 1997, I helped develop the IBM e-business Web site, and later that year joined IBM's Corporate Marketing team to manage our global interactive advertising efforts. During this period, I led the launch of IBM's award-winning "e-business" campaign online, for which IBM and was named “Best Interactive Marketer of the Year” by Advertising Age.
As digital brand manager from 1999-2001, I oversaw IBM's global digital marketing efforts, leading executive and staff education for e-marketing trends and technologies as well as providing speechwriting/presentation support to senior IBM marketing executives. From 2001-2003, I led the management and integration of the Web site for IBM’s Tivoli software division into ibm.com.
Most recently, I have served as the E-Relationship Manager for the IBM Software Group’s (SWG) Web Presence initiative, an effort to consolidate and centralize the external SWG Web presence across IBM’s five software brands. In this capacity, I have been responsible for enabling and educating our marketing programs on how IBM Software can better leverage the Web for business advantage, and have also led a WW search marketing team. I also recently began authoring a blog for the IBM On Demand Business Web site, the first high-profile IBM blog focused on communicating IBM's on demand strategy and initiatives.
I have been an active participant in the interactive industry, speaking including @dtech, AdWeek’s Marketing Computers Conference, the Jupiter Online Advertising Forum, IDG's Global Briefing Series, and others. In 2003, I took my MBA in Technology Management through the University of Phoenix.
Todd Watson’s Specialties:
Search and interactive marketing and advertising, working complex organizational matrices, global marketing, strong interpersonal communications skills (oral and written), strong and persuasive public speaking presence, blogging, podcasting
Todd Watson’s Experience
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Social Media and Search Marketing Manager, IBM Software Group
IBM
(Public Company; 10,001 or more employees; IBM; Computer Software industry)
July 1991 — Present (18 years 1 month)
Act as stakeholder advocate and primary liaison between IBM Software Group Web presence and business owners/content providers
Provide leadership in communicating SWG Web Presence strategy and work with stakeholders in defining how to effectively leverage the web as a vehicle to drive new business opportunities
Ensure alignment across stakeholders (Brands / Functions / Initiatives / Geos) and work directly to develop a fully integrated / effective Web Presence supporting key business requirements and changing market conditions
Collaborate with Marketing / Merchandising team to develop fully integrated programs to support the business requirements and link to the Sales Execution team for deployment
Identify new e-marketing opportunities for IBM Software -
Digital Brand Manager
IBM
(Public Company; Computer Software industry)
1991 — 2005 (14 years)
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Assistant Editor, Software Quarterly and /AIXtra Magazines
IBM
(Public Company; 10,001 or more employees; IBM; Computer Software industry)
July 1991 — May 1995 (3 years 11 months)
* Assistant Editor of IBM Software magazines, "Software Quarterly: IBM's Magazine of Software Technologies," and "/AIXtra: IBM's Magazine for AIX Professionals"
* Helped launch, write, and edit the magazines, which covered a variety of technology topics, as part of IBM’s Marketing and Services organization in Roanoke, Texas.
* Also a frequent contributor to Personal Systems Technical Solutions magazine, which provided technical support and interest articles related to the support of IBM’s DOS and OS/2 operating systems (work for which I was recognized by the American Society of Business Press Editors).
* Articles covered topics ranging from the business application of voice recognition software to the role the AIX operating system played in rolling out a municipal government’s fingerprint identification system.
* Also launched the WWW edition of Software Quarterly in September 1994
Todd Watson’s Education
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University of Phoenix
MBA , Business Administration , September 2001 — September 2003
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University of North Texas
M.A. , Radio/TV/Film , January 1992 — December 1994
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University of North Texas
B.A. , English , September 1987 — May 1991
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New York University
N/A , Theatre , 1984 — 1986
Additional Information
Todd Watson’s Websites:
Todd Watson’s Interests:
Internet marketing, emerging technology, globalization, international business, golf, scuba diving, running, live music
Todd Watson’s Groups:
America Civil Liberties Union
Former Co-Chair, Wireless Advertising Association
Association of National Advertisers New Technologies Committee
New York New Media Association
Member, 1998 PCExpo/Web.X Editorial Advisory Board
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The Greater IBM Connection: IBM's alumni program for past and present IBM employees -
Digital Breakfast
Todd Watson’s Honors:
1995: American Society of Business Press Editors, Annual Editorial Excellence Competition
1995: Best Web Site, Society for Technical Communications
1997: PC Computing's 10 Best Computing Web Sites: IBM Software
1998: New Media Invision Award for Sales and Marketing Excellence, IBM e-business Campaign (Bronze)
1999: One Show Awards, Best Interactive Campaign, The One Club, IBM e-business Campaign
1999: Best Interactive Advertising Campaign, @dtech
1999: Grand Clio, Best Interactive Advertising Campaign, Clio Awards (IBM e-business campaign)
1999: IBM, Interactive Marketer of the Year (Technology category), Advertising Age
1999: Best Integrated Campaign (Online and Offline), AdWeek IQ Interactive Awards, IBM e-business campaign
1999, Grand Prix, Interactive Advertising, & 2 Golden Lions (for both "Rich Media" and "Beyond the Banner" categories), Cannes Advertising Festival, IBM e-business Campaign
Todd Watson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
