President & COO, BoldMouth Inc.
Charlottesville, Virginia Area
- Current
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- President & COO at BoldMouth Inc
- Past
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- President at The Tweedy Group
- CEO at Imvector LLC
- VP of Marketing at Multicity.com
2 more...
- Recommended
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2 people have recommended Todd - Connections
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- Industry
- Marketing and Advertising
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Todd Tweedy’s Summary
Snapshot:
President & COO of BoldMouth Inc., a word of mouth marketing firm focused on leveraging customer advocacy and community participation in social networks to support product and service recommendations online and offline. Ran consultancy marketing group that delivered cost-effective customer acquisition and retention that became BoldMouth. Agency-side direct response marketing experience with WPP specialized communication group. Broad industry experience in automotive, software, technology, retail, publishing and travel. Former Corante.com blogger on search engine and affiliate marketing. Personal blog is WordSpreadsQuickly.com that covers word-of-mouth industry developments. Online since 1994. Launched first website in 1995. First search engine marketing campaign 1998.
GOALS:
Working with director's and VP's of marketing and business develop leaders to lower marketing costs and increase revenue.
OVERVIEW:
Author of Perceptions, Practices, and Ethics in Word of Mouth Marketing which can be downloaded for free at http://www.boldmouth.com. The study addresses challenges faced by enterprises that are considering or using word of mouth. The study has been downloaded over 40,000 times since being published on May 12, 2006.
Uncovering niche organic search engine and paid-search marketing opportunities. Examples: Generated $50,000.00 in revenue in a single month for a promotions company by using a single keyword phrase. Sustained one of the lowest CPA levels in the personal finance arena for a publisher of personal finance content including a $0.09 CPA using keyword marketing. Creative optimization and website content positioning. Example: Helped a director of advertising for a major personal finance publisher increase registrations for a value-added service by 97.34%. Creative developed by our Group has outperformed other well-known agencies by as much as 122.6% and has lowered creative costs for clients by as much as 27%.
Todd Tweedy’s Specialties:
Subject matter expert on word of mouth and viral marketing, search engine marketing and instant messaging. Co-author of provisional patent on identity authentication using IM networks with Long Doan. Working on book project titled The Advocating Customer with Michael Lowenstein and Lopo Champalimaud. Author of Neighboring(tm) marketing model for reaching prospects using word-of-mouth marketing techniques. Created and deployed 100's of grassroots marketing campaigns. Creative optimization whiz.
Additional Information
Todd Tweedy’s Websites:
Todd Tweedy’s Interests:
red wine, food, food and red wine, Formula 1
Todd Tweedy’s Groups:
New Media Society, former Chairman
Viral and Buzz Marketing Association (VBMA), Member of the Board
Co-Chair, Instant Messaging Planet Conference, Social Media Today
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