Todd Shafer

Current

Member at Motorcycle Industry Council
Principal at Radical Powersports Sales And Marketing
Columnist at Dealernews

Director Internet Sales and Operations at A&S BMW Motorcycles
Principal at FoxDot Marketing and Design

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Past

Founder at DOT Design Technologies (Sole Proprietorship)
Consultant – Business Development at Studio Red
Director - Technical Sales / Technical Project Management at CrossCommerce

Sales Engineer / Product Manager at INTELLISEEK
Web dude at CadLab/Think3
Sales Engineer at Silicon Graphics : Cosmo Software
Inventory Forecasting and Modeling / Business Process Improvement at Silicon Graphics : SGI
Logistics Analyst / Business Process Improvement at Advanced Micro Devices : AMD

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5 more...

Education

Michigan State University

Recommended

7 people have recommended Todd

Connections

81 connections

Industry

Internet

Websites

Todd Shafer’s Summary

Creative, intelligent, and driven professional with demonstrated experience and success in a variety of business and technical fields. I am a recognized expert in the areas of e-commerce [ecommerce] and and multi-channel retail, as well as electronic merchandising.
I have significant experience developing, marketing, selling and promoting emerging technologies by bridging the distance between technology's potential and the client or the consumer's needs.
I have a comprehensive business education, background, and acumen augmented with a vibrant creative vision and the technical and artistic skills to see it completed. You will not find someone who's as good with both Excel and Photoshop. :)
I'm constantly on the lookout for opportunities to be involved with organizations that are dedicated to using creativity and intelligence to harness the power of technology and solve real problems.

Todd Shafer’s Specialties:

e-commerce, merchandising, multi-channel sales, Search Engine Optimization (SEO), Search Engine Marketing (SEM), technical sales, sales engineer, Internet design and development, business development, graphic design, print design, writing, journalism, computer hardware design and development, industrial design, motorcycles, motorsports, powersports

Todd Shafer’s Experience

Member

Motorcycle Industry Council

(Internet industry)

2008 — Present (less than a year)

I am a member of the MIC via my consulting company Radical Powersports
Principal

Radical Powersports Sales And Marketing

(Privately Held; 1-10 employees; Management Consulting industry)

February 2008 — Present (8 months)

Radical Powersports Sales and Marketing specializes in innovative multi-channel retail operations and internet-based marketing and advertising program development for the powersports industry.
Columnist

Dealernews

(Publishing industry)

January 2006 — Present (2 years 9 months)

* Member of the Editorial Advisory Board of Dealernews
* Monthly column for the largest motorcycle and powersports industry trade publication. Column provides expert guidance and insight into e-commerce and other e-business operations in the powersports industry.
* Regular presenter on eCommerce at Dealernews annual trade show
* Consultant on related Internet technology and business issues
Director Internet Sales and Operations

A&S BMW Motorcycles

(Privately Held; 51-200 employees; Internet industry)

February 2004 — Present (4 years 8 months)

Staff Responsibility: 4 (plus outside vendors, agencies, and contractors)
Internet Sales and Operations Director Responsible for creating the #1 BMW Motorcycle dealership website based on revenue and Google results.
* Doubled revenue year over year since I took over (year prior actually fell 2%)
* Consistent increase in conversion metrics, average order size, customer satisfaction and other key indicators
* Developed the technology to enable dynamic on-line merchandising including suggestive selling, cross and up selling, as well as product promotion based
* Engineered the transition from legacy systems to more robust infrastructure based on ASP.NET and relational database
* Dramatically improved order management through automation resulting in drastic improvement to customer service and reduction in order related costs.
* Design and management of direct e-mail and other direct marketing efforts
Principal

FoxDot Marketing and Design

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 2002 — Present (6 years 3 months)

* Founded full-service, integrated marketing and design firm.
* Provide complete range of marketing related services from branding and identity development / unification, to implementation services such as graphic design and web development.
* Services Provided: strategic marketing services and consulting, web development, graphic design and illustration, interface design, video production, product planning and design
* Clients include: Architectural Glass and Aluminum (Awards presentation acceptance video, Logo redesign, website redevelopment), Landscape Professionals (complete corporate ID program: Logo, ID, Print, Web), Muscular
* Dystrophy Association (2004 Diamonds and Denim charity event: complete design and production of print assets including posters, mailers, and tickets)
Founder
DOT Design Technologies (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Computer Hardware industry)

October 2001 — May 2003 (1 year 8 months)

* Founded technology start-up for the design and development of next-generation wireless information appliance (X-tend).
* Featured on the cover of the July 2002 “Pen Computing” magazine, as well as included as a sidebar in the special report on Microsoft’s MIRA product.
* Researched and drafted comprehensive business plan: Detailed industry, market, and competitor research & analyses; customer segmentation & demographics; marketing and PR strategy & tactics; organizational structure; capital needs & budgets; financial projections.
* Product design includes Linux-based OS with customizable user interface, 802.11 enabled wireless networking, remote display system for home PC, Infrared universal remote control and pen-based input with gesture recognition.
* Responsible for product design (hardware and software), prototype development
Consultant – Business Development

Studio Red

(Privately Held; 11-50 employees; Design industry)

October 2002 — February 2003 (5 months)

* Responsible for developing and building sales and business development pipeline
* Developed and instituted comprehensive sales and business development processes
* Responsible for complete overhaul of Sales Force Automation software (Goldmine)
* Program management responsibilities for product design, engineering, and prototyping activities
Director - Technical Sales / Technical Project Management

CrossCommerce

(Public Company; 51-200 employees; Internet industry)

May 2000 — September 2001 (1 year 5 months)

Staff Responsibility: 3 direct + several more as needed as dotted-line
* Responsible for principle customers (Sony, Britannica, Covia) end to end, from initial demo and pitch, solution design, to final implementation and training
* Initiated the design of major functional improvements that allowed the software to be much more flexible in its presentation of on-line merchandising
* In charge of technical sales organization: presentations/demonstrations, prototype development, professional services, implementation planning/execution, and project management
* Highly involved in lead generation, trade shows, training events, on-line training and tutorials
Sales Engineer / Product Manager

INTELLISEEK

(Privately Held; 11-50 employees; Information Technology and Services industry)

March 1999 — April 2000 (1 year 2 months)

* Initiated complete revision of user interface and functionality based on user and market requirements
* Responsible for major modifications in business model that allowed application to penetrate desired markets more rapidly
* Developed white papers on advantages of client-based meta-search technologies
* In charge of sales presentations/demonstrations, prototype creation, co-branding strategy implementation, execution and delivery of co-branded version, and training events
* Initiated and developed interactive on-line software training
Web dude

CadLab/Think3

(Internet industry)

1999 — 1999 (less than a year)
Sales Engineer

Silicon Graphics : Cosmo Software

(Privately Held; 51-200 employees; Internet industry)

July 1997 — September 1998 (1 year 3 months)

Cosmo Software was a spin-off of SGI that developed the technology and tools to allow the creation, publication, and display of interactive 3D graphics over the internet. Think of "Second Life" but way before it's time.

* Responsible for developing interesting and useful VRML and HTML demo content (samples include: interactive Mars Pathfinder Lander and Sojourner Rover for NASA/JPL, interactive American Sign Language tutor, 3D on-line games, interactive product simulations)
* Responsible for sales presentations/demonstrations (domestic/international OEM, channel and direct), product demonstrations, and technology education/evangelism
* Taught advanced VRML course at Avatars98 in San Francisco
* Created tradeshow demonstrations, web content creation, web application development, and vendor/channel partner training
Inventory Forecasting and Modeling / Business Process Improvement

Silicon Graphics : SGI

(Public Company; 1001-5000 employees; Computer Hardware industry)

June 1995 — August 1997 (2 years 3 months)

* Initiated and developed Intranet divisional corporate "portal" (including real-time VRML based database visualization) to allow management to see key business information (1996)
* Inventory optimization modeling allowing SGI to save millions of dollars per quarter in exposure while meeting sales and marketing plans (Utilizing custom data extracts, custom developed financial models, UNIX programming, spreadsheet simulation, and APS/Enterprise MRP Simulation)
Logistics Analyst / Business Process Improvement

Advanced Micro Devices : AMD

(Public Company; 5001-10,000 employees; AMD; Computer Hardware industry)

August 1992 — April 1994 (1 year 9 months)

* Developed corporate system to track and identify key causes of late customer shipments
* Received AMD Presidential Award For Excellence
* Involved in Business Process Improvement/Reengineering which lead to dramatic improvements in corporate information infrastructure
* Responsible for initial system design and research for Electronic Document Management solution

Todd Shafer’s Education

Michigan State University

1988 — 1992

Additional Information

Todd Shafer’s Websites:

Todd Shafer’s Interests:

e-commerce (or eCommerce), Merchandising, internet, multi-channel retailing, Marketing, Graphic Design, Business Process Re-engineering and business process optimazation