VP of Product Marketing at Yoono
San Francisco Bay Area
VP of Product Marketing at Yoono
San Francisco Bay Area
Technology professional with 13+ years of experience focused in general management, product management, and product marketing. Extensive track record of leading teams to deliver successful consumer technology products, including client software, websites, web and mobile applications - to millions of customers at companies such as Netscape, AOL, eBay, and Sun Microsystems. Start-up experience including building small teams from the ground up, as well as experience leading large teams within large organizations. Interested in executive level roles at innovative consumer facing technology companies including ground level start-ups.
General Management, Product Management, Product Marketing, Brand Development, Web Applications, Mobile/Wireless applications & games, Community Development, Interactive TV, Web 2.0, SEO & SEM, Internet Marketing, Process Design & Implementation, User Interaction Design, Personnel Management, PR, Press Engagement, Social Networks including Facebook Application Development, Open Source Software, Product Launches
(Internet industry)
December 2008 — Present (1 year 1 month)
Yoono allows you to, in one place, connect to all your social network accounts (Facebook, MySpace, Twitter, etc.) and instant messaging services. Get all your friend updates in real time anywhere you are on the web and update your own status across multiple networks at the same time. Yoono also allows you to drag and drop links, images and video to share with all your networks at once. At Yoono, I'm responsible for:
- Product marketing and product management, including UI & Visual Design
- Outbound marketing/messaging/advertising/PR
- Market Research/Usability Testing/Focus Group Testing
- Product & Business Metrics
- Customer Support/Relationship Management/Community
- Printer Toner Replacement
(Privately Held; 11-50 employees; Entertainment industry)
November 2005 — October 2008 (3 years )
Product Marketing & Management for AirPlay, the leader in participation TV entertainment funded by investors including Redpoint Ventures, Qualcomm, Sprint, and Motorola. RedHerring 100 Finalist 2007. Responsibilities include web and mobile product roadmap creation, product definition, user experience research, messaging creation & associated collateral, product demos, PR, SEO and SEM advertising and brand development. Defined and delivered play along TV games for the NFL, NBA, College Football, Emmy Awards and Deal or No Deal.
(Public Company; ebay; Internet industry)
January 2004 — November 2005 (1 year 11 months)
Led eBay's Personalization product strategy and roadmap for eBay's personalization related initiatives. Developed and successfully launched patent pending User Activity Tracking and reporting system leveraged by eBay's user messaging systems to deliver highly targeted personalized messaging.
Additionally responsible for product management for eBay's Strategic Partnerships Group. Delivered direct revenue advertising & partnership projects contributing to a 50% increase in revenues. Product Management expert on ad serving technologies. Consulted on eBay's Digital Goods strategy and co-led eBay's 2005 Global/Cross Border Trade Strategy Development.
(Public Company; TWX; Internet industry)
October 2002 — January 2004 (1 year 4 months)
Led AOL Entertainment Group strategic initiatives including AOL’s Digital Music Store/Digital Commerce Platform. Defined product requirements, assessed competitive offerings and third party vendors, and actively participated in negotiations and technology discussions with music labels. Awarded patent for Digital Music Delivery Platform technology.
Also responsible for Video@AOL - video destination product for AOL Broadband that aggregated thousands of videos from AOL’s large catalog of internal and partner content, and AOL's embedded Media Player. Designated AOL Top Talent (Top 10%).
(Public Company; Internet industry)
September 2000 — September 2002 (2 years 1 month)
Product Manager for the Netscape Navigator web browser. Increased user satisfaction 115% as measured by C|Net user ratings over multiple releases. Developed product positioning and consumer messaging for press and end user collaterals and gave product demonstration on press tour to key opinion leaders at publications including the Wall Street Journal, New York Times, Newsweek, PC World, and Jupiter Research. Extensive experience working within an open source development environment (Mozilla). Product Manager for AOL Instant Messenger (AIM) product initiatives, including Video IM and Netscape IM.
(Public Company; SUNW; Computer Hardware industry)
July 1999 — September 1999 (3 months)
NETWORK SERVICE PROVIDER DIVISION
Managed the development and launch of a new storage hardware product, designed for Service Providers and Telecoms, forecasted to provide $19 million in annual revenues. Drafted business plan for related appliance in which the storage product was a component. Developed product marketing plan, including beta test plan, product launch plan, channel strategy, demand creation program, and financial forecasts as well as all consumer facing collateral and messaging.
(Government Agency; 10,001 or more employees; Military industry)
1994 — 1998 (4 years )
Awarded two Navy Commendation Medals by the Secretary of the Navy
US Naval Station Panama Canal Junior Officer of the Year 1996
NAVAL AIR FACILITY El Centro, CA
* Responsible for all supply functions for the airbase, led a department of 59 military and civilian personnel, and ensured accurate commitment of funds for $20 million annual budget.
NAVAL SPECIAL WARFARE UNIT, Republic of Panama
* Oversaw all supply functions for the Navy SEAL unit, accountable for $1.5 million in operating funds and provided logistics support for several Joint Chiefs of Staff level Special Warfare operations.
MBA ,
BA , Business Economics
Magna Cum Laude
Phi Beta Kappa
Enjoy Britpop/alternative music, exotic cars, bonsai trees, and ESPN SportsCenter. Die hard UCLA fan.