Executive Producer at AKQA
San Francisco Bay Area
- Current
- Past
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- Account Director at Crispin Porter + Bogusky
- Group Director at R/GA
- Executive Producer at R/GA
- Senior Producer at R/GA (Interpublic Group)
- Producer at R/GA (Interpublic Group)
- Project Manager at iXL/Scient
- Authoring Lead at iXL
- Coordinating Producer at United Media
- Archivist at United Media
- Associate Producer at Byron Preiss Multimedia Company
- Editorial Intern at Marvel Entertainment
- Education
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- New York University - Leonard N. Stern School of Business
- Colorado College
- Recommended
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- Industry
- Marketing and Advertising
- Websites
Todd Walker’s Summary
Changing minds. Changing behaviors. These are the core goals of marketing, whether for a public company selling mobile phones or a non-profit concerned with the public's health. More and more, this activity is occurring online or on mobile phones because that's were people are spending more of their time. Over the course of my career, I've seen a lot of change. Initially, the digital marketer was concerned primarily with a Web site. That expanded to include email. Banner advertising. Search. Blogs. Podcasts. And now social media. Mobile is rising fast on the horizon. I've been there at each turn advising clients and building solutions that change minds and change behaviors.
Thirteen years of experience in interactive marketing, project management and production consulting for Fortune 500 clients such as Microsoft, Nokia, IBM, GE, JPMorganChase and Activision, as well as start-up ventures in media, financial services and life sciences. MBA in management and marketing from NYU Stern School of Business.
Todd Walker’s Specialties:
Team leadership, business development, digital strategy, integrated marketing, branding, interactive design and development, account and project management, operations, strategic planning, product development, social media, mobile media and marketing
Todd Walker’s Experience
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Executive Producer
AKQA
(Privately Held; Marketing and Advertising industry)
October 2009 — Present (2 months)
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Founder
1271, LLC
(Privately Held; Online Media industry)
July 2009 — Present (5 months)
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Account Director
Crispin Porter + Bogusky
(Privately Held; Marketing and Advertising industry)
January 2008 — February 2009 (1 year 2 months)
Coordinated client/agency interaction for digital on Microsoft’s “I’m A PC” campaign
Facilitated digital strategy to combine paid and unpaid media tactics, leverage creative in non-digital channels and activate word of mouth
Collaborated with planning research to evaluate target audiences, research consumer insights and write creative briefs
Opened avenues to work that is outside the bounds of “simply advertising”
Provided long-term visibility into market conditions, including product capabilities roadmaps
Provided teams with a touchstone for product/service understanding, whether clients’ or competitors’ -
Group Director
R/GA
(Marketing and Advertising industry)
June 2006 — January 2008 (1 year 8 months)
Engagement leader with strategic, delivery and financial oversight of the Nokia account, one of R/GA's largest accounts and its first global engagement. I built and lead a team of 45+ interactive marketing professionals across multiple disciplines, from account planning and strategy to interaction and visual design to programming and production. Teams spanned multiple offices in the US and UK, with on-site work with clients in Finland. Collaborated with multiple global partner agencies to create and implement multi-channel marketing programs
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Executive Producer
R/GA
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
July 2005 — June 2006 (1 year )
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Senior Producer
R/GA (Interpublic Group)
(Marketing and Advertising industry)
June 2004 — July 2005 (1 year 2 months)
Provided leadership to project teams delivering B2B interactive marketing, design guidelines and application development for IBM’s Systems Group. Estimated project costs and developed statements of work for projects up to $750k. Established and articulated a project’s guiding vision for internal teams based on the client’s goals and objectives through an understanding of the client’s business, routes to market, communications channels, customer needs and the competitive landscape. Provided clients with strategic advice for interactive marketing activities and multi-channel communications
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Producer
R/GA (Interpublic Group)
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
August 2002 — June 2004 (1 year 11 months)
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Project Manager
iXL/Scient
(Public Company; Internet industry)
June 2000 — December 2001 (1 year 7 months)
Led multidisciplinary project teams to design, develop and deploy Web-based applications for financial services and biotech clients. Facilitated client and project team meetings, including proposal development, solutions brainstorms, requirements gathering, code and design reviews, issues tracking/resolution and status review. Reviewed and contributed to all project documentation, including functional specifications and requirements, engineering designs, creative design (branding/identity, visual interface), information architecture diagrams, etc. Created statements of work detailing project objectives, duration, deliverables, risks and schedule. Mentored junior project managers in general Web technologies, project management methodology and company procedures.
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Authoring Lead
iXL
(Public Company; 1001-5000 employees; IIXL; Internet industry)
April 1999 — June 2000 (1 year 3 months)
Managed a team of 5-10 Web programmers to design and develop interactive Web experience for GE Capital business units. Provided thought leadership for evolving technologies and development processes, set standards for coding and documentation, and integration with multidisciplinary teams. Participated in new business development, client education in new digital marketing techniques, and spearheaded internal training and process for nascent wireless development efforts.
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Coordinating Producer
United Media
(Public Company; 51-200 employees; SSP; Online Media industry)
June 1998 — April 1999 (11 months)
Responsible for ongoing content development and daily upkeep of the key United Media Web sites: comics.com, snoopy.com and dilbert.com. Managed internal design and technology resources to keep the sites up and running and oversaw external vendors for site redesigns and development. Worked with corporate strategy and finance to continually evolve the positioning and value of the firm's Internet properties.
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Archivist
United Media
(Public Company; 51-200 employees; SSP; Online Media industry)
June 1997 — May 1998 (1 year )
Managed day to day operations and new feature development for United Media's internal comic strip property search engine. Oversaw external resources for captioning and cataloging a vast library of comic strips extending over fifty years. Conducted training for internal staff in using the system and collaborated with the CTO to develop requirements for system upgrades.
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Associate Producer
Byron Preiss Multimedia Company
(Public Company; 51-200 employees; CDRM; Media Production industry)
May 1996 — May 1997 (1 year 1 month)
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Editorial Intern
Marvel Entertainment
(Public Company; 501-1000 employees; MVL; Entertainment industry)
May 1993 — August 1993 (4 months)
Todd Walker’s Education
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New York University - Leonard N. Stern School of Business
MBA , Marketing, Management , 2001 — 2004
- Activities and Societies:
- Techonlogy and New Media Group (TANG)
Graduate Marketing Association (GMA)
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Colorado College
BA , English , 1991 — 1994
Winner, 1993 Colorado College Awards in Literature
- Activities and Societies:
- InterVarsity Christian Fellowship (IVCF)
