Todd Leiser, CFE
Franchise Executive/Digital Media Professional
- Tampa/St. Petersburg, Florida Area
- Online Media
Todd Leiser, CFE's Overview
- Director of Franchise Sales at Valpak
- Vice President/Digital Solutions & Business Development at Valpak
- Vice President/General Manager - Valpak.com at Valpak
- Vice President/Strategic Marketing at Cox Target Media
- VP/General Manager at Cox Radio
- Sales Manager at DKM Broadcasting
- Account Executive at Kaye-Smith Broadcasting
- University of Cincinnati
- Walnut Hills High School
16 people have recommended Todd
Todd Leiser, CFE's Summary
Experienced Franchise Sales, Franchise Development, Management and Digital Media professional.
Ambassador for Valpak, introducing individuals to our franchise concept and joining our 170+ franchisees. For 44 years, Valpak has delivered significant results using a proven system. Through a transparent & professional step-by-step process, we introduce prospective franchisees to our innovative print & digital direct marketing business model.
We've awarded nearly 50 franchisees in the past 3 years. If you are considering a business opportunity or starting your own business, I would be happy to explore which franchise is right for you.
In addition, I've had several leadership positions during 15+ years at Valpak.
Past responsibilities include digital sales & online coupon strategy for Valpak's Owned & Operated franchise locations, online & offline strategic sales initiatives for Valpak's National and Network sales channels as well as a Founder & General Manager of Valpak.com®, the familiar blue envelope's consumer-facing coupon website.
I am a Certified Franchise Executive and an active member of the International Franchise Assn., currently serving as the Vice Chairman of the Marketing/PR & Technology Committee.
It's been a pleasure to speak at several franchise industry events and to have been published twice in the IFA's monthly magazine "Franchise World". I'm also a Certified Radio Marketing Consultant, a designation I earned when in the radio industry.
I've always enjoyed being an early adopter (LinkedIn member #113,215) and inspiring innovation within my team.
As leader of the Valpak Digital team, we launched the original Digital Distribution Network and Business Profile Page products and the initial deployment of Valpak's response-based call tracking product for small businesses which has become a very successful & profitable initiative for the Valpak franchise network.
Social Media & Franchising
Digital Media Sales Strategy
Digital/Online Coupon Product Development
Website Business Management
Online Marketing & Advertising Strategy
Search Engine Marketing
Creating and Executing Corporate Strategy
Small Business Online/Offline Marketing
Digital Business Development
Todd Leiser, CFE's Experience
Director of Franchise Sales
Privately Held; 1001-5000 employees; Marketing and Advertising industry
2010 – Present (3 years)
Responsible for increasing sales & growth of Valpak franchise units in North America.
Vice President/Digital Solutions & Business Development
2009 – 2010 (1 year)
Vice President/General Manager - Valpak.com
June 1998 – 2009 (11 years)
Vice President/Strategic Marketing
1996 – June 1998 (2 years)
1985 – 1996 (11 years)
Todd Leiser, CFE's Organizations
International Franchise AssociationVice Chairman - Marketing & Technology Committee
- February 2011 to Present
Committee member since 2010
International Franchise AssociationFranSocial Advisory Group
- December 2012 to Present
International Franchise AssociationConvention Committee Member
- April 2011 to February 2012
One year assignment to help direct the IFA Convention Committee for their 2012 event including responsibility to organize and moderate one of the concurrent sessions ("The Twitter Frontier - Harnessing the Power of Social Media while Protecting Your Franchise")
Todd Leiser, CFE's Publications
- Franchising World
- December 2010
A basic "how to get started" with Twitter piece for the Franchise audience with documented examples of how franchisees and franchisors have effectively used Twitter for their businesses.
- Engage121 Blog
- July 25, 2012
The Intersection of Direct Mail and Social Media on Blog of Engage121, an established social CRM software company providing communications software and services to hundreds of national franchisors, dealerships and direct sellers.
- International Franchise Assn "Franchising World"
- December 2012
In 2013, the franchise industry is well poised to be a leader in utilizing social media for a variety of objectives. At this point either you should be investing appropriately or made the determination not to. There is no middle ground. If you have input or a reaction, I'd love to hear from you.
Todd Leiser, CFE's Certifications
Certified Franchise Executive
- International Franchise Association/Institute of Certified Franchise Executives
Certified Radio Marketing Executive
- Radio Advertising Bureau
Todd Leiser, CFE's Skills & Expertise
Todd Leiser, CFE's Education
University of Cincinnati
1974 – 1978
Walnut Hills High School
Ohio Association of Broadcasters Scholarship Winner
Contact Todd for:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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