Todd Leiser, CFE

Experienced Franchise Sales, Franchise Development, Management and Digital Media professional.

Ambassador for Valpak, introducing individuals to our franchise concept and joining our 170+ franchisees. For 44 years, Valpak has delivered significant results using a proven system. Through a transparent & professional step-by-step process, we introduce prospective franchisees to our innovative print & digital direct marketing business model.

We've awarded nearly 50 franchisees in the past 3 years. If you are considering a business opportunity or starting your own business, I would be happy to explore which franchise is right for you.

In addition, I've had several leadership positions during 15+ years at Valpak.

Past responsibilities include digital sales & online coupon strategy for Valpak's Owned & Operated franchise locations, online & offline strategic sales initiatives for Valpak's National and Network sales channels as well as a Founder & General Manager of Valpak.com®, the familiar blue envelope's consumer-facing coupon website.

I am a Certified Franchise Executive and an active member of the International Franchise Assn., currently serving as the Vice Chairman of the Marketing/PR & Technology Committee.

It's been a pleasure to speak at several franchise industry events and to have been published twice in the IFA's monthly magazine "Franchise World". I'm also a Certified Radio Marketing Consultant, a designation I earned when in the radio industry.

I've always enjoyed being an early adopter (LinkedIn member #113,215) and inspiring innovation within my team.

As leader of the Valpak Digital team, we launched the original Digital Distribution Network and Business Profile Page products and the initial deployment of Valpak's response-based call tracking product for small businesses which has become a very successful & profitable initiative for the Valpak franchise network.

• International Franchise Association

  Vice Chairman - Marketing & Technology Committee
  • February 2011 to Present

  Committee member since 2010

• International Franchise Association

  FranSocial Advisory Group
  • December 2012 to Present

• International Franchise Association

  Convention Committee Member
  • April 2011 to February 2012

  One year assignment to help direct the IFA Convention Committee for their 2012 event including responsibility to organize and moderate one of the concurrent sessions ("The Twitter Frontier - Harnessing the Power of Social Media while Protecting Your Franchise")

• Twitter: Are You Listening?

  • Franchising World
  • December 2010
  Authors: Todd Leiser, CFE

  A basic "how to get started" with Twitter piece for the Franchise audience with documented examples of how franchisees and franchisors have effectively used Twitter for their businesses.

• The Intersection of Direct Mail and Social Media

  • Engage121 Blog
  • July 25, 2012
  Authors: Todd Leiser, CFE

  The Intersection of Direct Mail and Social Media on Blog of Engage121, an established social CRM software company providing communications software and services to hundreds of national franchisors, dealerships and direct sellers.

• Social Media & Franchising: Are Ya In Or Ya Out?

  • International Franchise Assn "Franchising World"
  • December 2012
  Authors: Todd Leiser, CFE

  In 2013, the franchise industry is well poised to be a leader in utilizing social media for a variety of objectives. At this point either you should be investing appropriately or made the determination not to. There is no middle ground. If you have input or a reaction, I'd love to hear from you.

• Certified Franchise Executive

  • International Franchise Association/Institute of Certified Franchise Executives

• Certified Radio Marketing Executive

  • Radio Advertising Bureau

1. Franchising
2. Franchisee Management
3. Local Marketing
4. Digital Strategy
5. Advertising Sales
6. Online Advertising
7. Radio Sales
8. Franchise Relations
9. Internet
10. Social Media Marketing
11. Small Business
12. Small Business Development
13. Business Development
14. Sales
15. Direct Marketing
16. Franchise Sales
17. Digital Marketing
18. Lead Generation
19. Sales Process
20. Online Marketing
21. Marketing
22. Marketing Strategy
23. Direct Mail
24. Sales Management
25. Social Media
26. Advertising
27. Management

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