Todd Leiser, CFE

Todd Leiser, CFE

Franchise Executive/Digital Media Professional

Location
Tampa/St. Petersburg, Florida Area
Industry
Online Media

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Todd Leiser, CFE's Overview

Current
  • Director of Franchise Sales at Valpak
Past
  • Vice President/Digital Solutions & Business Development at Valpak
  • Vice President/General Manager - Valpak.com at Valpak
  • Vice President/Strategic Marketing at Cox Target Media
  • VP/General Manager at Cox Radio
  • Sales Manager at DKM Broadcasting
  • Account Executive at Kaye-Smith Broadcasting
Education
  • University of Cincinnati
  • Walnut Hills High School
Recommendations

16 people have recommended Todd

Connections

500+ connections

Todd Leiser, CFE's Summary

Experienced Franchise Sales, Franchise Development, Management and Digital Media professional.

Ambassador for Valpak, introducing individuals to our franchise concept and joining our 170+ franchisees. For 44 years, Valpak has delivered significant results using a proven system. Through a transparent & professional step-by-step process, we introduce prospective franchisees to our innovative print & digital direct marketing business model.

We've awarded nearly 50 franchisees in the past 3 years. If you are considering a business opportunity or starting your own business, I would be happy to explore which franchise is right for you.

In addition, I've had several leadership positions during 15+ years at Valpak.

Past responsibilities include digital sales & online coupon strategy for Valpak's Owned & Operated franchise locations, online & offline strategic sales initiatives for Valpak's National and Network sales channels as well as a Founder & General Manager of Valpak.com®, the familiar blue envelope's consumer-facing coupon website.

I am a Certified Franchise Executive and an active member of the International Franchise Assn., currently serving as the Vice Chairman of the Marketing/PR & Technology Committee.

It's been a pleasure to speak at several franchise industry events and to have been published twice in the IFA's monthly magazine "Franchise World". I'm also a Certified Radio Marketing Consultant, a designation I earned when in the radio industry.

I've always enjoyed being an early adopter (LinkedIn member #113,215) and inspiring innovation within my team.

As leader of the Valpak Digital team, we launched the original Digital Distribution Network and Business Profile Page products and the initial deployment of Valpak's response-based call tracking product for small businesses which has become a very successful & profitable initiative for the Valpak franchise network.

Specialties

Franchise Sales
Franchise Management
Social Media & Franchising
Digital Media Sales Strategy
Digital/Online Coupon Product Development
Website Business Management
Online Marketing & Advertising Strategy
Search Engine Marketing
Creating and Executing Corporate Strategy
Executive Leadership
Small Business Online/Offline Marketing
Digital Business Development
Call Tracking

Todd Leiser, CFE's Experience

Director of Franchise Sales

Valpak

Privately Held; 1001-5000 employees; Marketing and Advertising industry

2010Present (3 years)

Responsible for increasing sales & growth of Valpak franchise units in North America.

Vice President/Digital Solutions & Business Development

Valpak

20092010 (1 year)

Vice President/General Manager - Valpak.com

Valpak

June 19982009 (11 years)

Vice President/Strategic Marketing

Cox Target Media

1996June 1998 (2 years)

VP/General Manager

Cox Radio

19851996 (11 years)

Sales Manager

DKM Broadcasting

19811984 (3 years)

Account Executive

Kaye-Smith Broadcasting

19781981 (3 years)

Todd Leiser, CFE's Organizations

  • International Franchise Association

    Vice Chairman - Marketing & Technology Committee
    • February 2011 to Present

    Committee member since 2010

  • International Franchise Association

    FranSocial Advisory Group
    • December 2012 to Present
  • International Franchise Association

    Convention Committee Member
    • April 2011 to February 2012

    One year assignment to help direct the IFA Convention Committee for their 2012 event including responsibility to organize and moderate one of the concurrent sessions ("The Twitter Frontier - Harnessing the Power of Social Media while Protecting Your Franchise")

Todd Leiser, CFE's Publications

  • Twitter: Are You Listening?

    • Franchising World
    • December 2010
    Authors: Todd Leiser, CFE

    A basic "how to get started" with Twitter piece for the Franchise audience with documented examples of how franchisees and franchisors have effectively used Twitter for their businesses.

  • The Intersection of Direct Mail and Social Media

    • Engage121 Blog
    • July 25, 2012
    Authors: Todd Leiser, CFE

    The Intersection of Direct Mail and Social Media on Blog of Engage121, an established social CRM software company providing communications software and services to hundreds of national franchisors, dealerships and direct sellers.

  • Social Media & Franchising: Are Ya In Or Ya Out?

    • International Franchise Assn "Franchising World"
    • December 2012
    Authors: Todd Leiser, CFE

    In 2013, the franchise industry is well poised to be a leader in utilizing social media for a variety of objectives. At this point either you should be investing appropriately or made the determination not to. There is no middle ground. If you have input or a reaction, I'd love to hear from you.

Todd Leiser, CFE's Certifications

  • Certified Franchise Executive

    • International Franchise Association/Institute of Certified Franchise Executives
  • Certified Radio Marketing Executive

    • Radio Advertising Bureau

Todd Leiser, CFE's Education

University of Cincinnati

BFA, Broadcasting

19741978

Walnut Hills High School

Ohio Association of Broadcasters Scholarship Winner

Contact Todd for:

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  • business deals
  • reference requests
  • getting back in touch

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