Todd Leiser, CFE

Todd Leiser, CFE

Franchise Executive/Digital Media Professional, Experienced Direct Mail & Online Coupon Sales & Marketing Leader

Location
Tampa/St. Petersburg, Florida Area
Industry
Online Media

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Todd Leiser, CFE's Overview

Current
  • Director of Franchise Sales at Valpak
Past
  • Vice President/Digital Solutions & Business Development at Valpak
  • Vice President/General Manager - Valpak.com at Valpak
  • Vice President/Strategic Marketing at Cox Target Media
  • VP/General Manager at Cox Radio
  • Sales Manager at DKM Broadcasting
  • Account Executive at Kaye-Smith Broadcasting
Education
  • University of Cincinnati
  • Walnut Hills High School
Recommendations

12 people have recommended Todd

Connections

500+ connections

Websites

Todd Leiser, CFE's Summary

Experienced Digital Media professional and Franchise Sales/Management leader. I've had several leadership positions during 14+ years at Valpak. Past responsibilities include digital sales and online coupon strategy for Valpak's Owned & Operated franchise locations, development of online & offline strategic sales initiatives for all of Valpak's National and Network sales channels as well as a Founder & General Manager of Valpak.com®, the familiar blue envelope's online coupon consumer-facing website.

I've always enjoyed being an early adopter (LinkedIn member #113215)and inspiring innovation within my team. In addition to launching Valpak's original Digital (distribution) Network and Business Profile Page products, I alo developed the initial deployment of Valpak's response-based call tracking product for small businesses which has become a very successful & profitable initiative for the Valpak franchise network.

I am a Certified Franchise Executive, achieved by completing a comprehensive course of study in franchise management offered by the Institute of Certified Franchise Executives, the academic branch of the International Franchise Association’s (IFA) Educational Foundation. I am an active member of the IFA, currently serving as the Vice Chairman of the Marketing & Public Relations Committee as well as serving on the IFA Convention Planning Committee, and have spoken at IFA-sponsored education series and been published in the IFA's monthly magazine "Franchise World" - (December 2010). I am also a Certified Radio Marketing Consultant, a designation I earned when in the radio industry.

Valpak is America's Leader in local cooperative Direct Mail for over 40 years and reaches nearly 45 million households in more than 120 markets in North America every month. Valpak is a subsidiary of Cox Enterprises and part of the Cox Media Group.

Specialties

Digital Media Sales Strategy
Digital/Online Coupon Product Development
Website Business Management
Online Marketing & Advertising Strategy
Search Engine Marketing
Creating and Executing Corporate Strategy
Executive Leadership
Small Business Online/Offline Marketing
Digital Business Development
Franchise Sales
Franchise Management
Call Tracking

Todd Leiser, CFE's Experience

Director of Franchise Sales

Valpak

Privately Held; 1001-5000 employees; Marketing and Advertising industry

2010Present (2 years)

Responsible for increasing sales & growth of Valpak franchise units in North America.

Vice President/Digital Solutions & Business Development

Valpak

20092010 (1 year)

Vice President/General Manager - Valpak.com

Valpak

June 19982009 (11 years)

Vice President/Strategic Marketing

Cox Target Media

1996June 1998 (2 years)

VP/General Manager

Cox Radio

19851996 (11 years)

Sales Manager

DKM Broadcasting

19811984 (3 years)

Account Executive

Kaye-Smith Broadcasting

19781981 (3 years)

Todd Leiser, CFE's Publications

  • Twitter: Are You Listening?

    • Franchising World
    • December 2010
    Authors: Todd Leiser, CFE

    A basic "how to get started" with Twitter piece for the Franchise audience with documented examples of how franchisees and franchisors have effectively used Twitter for their businesses.

Todd Leiser, CFE's Certifications

  • Certified Franchise Executive

    • International Franchise Association/Institute of Certified Franchise Executives
  • Certified Radio Marketing Executive

    • Radio Advertising Bureau

Todd Leiser, CFE's Education

University of Cincinnati

BFA, Broadcasting

19741978

Walnut Hills High School

Ohio Association of Broadcasters Scholarship Winner

Todd Leiser, CFE's Additional Information

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