Creative Digital Media Executive
Greater Los Angeles Area
Creative Digital Media Executive
Greater Los Angeles Area
I have been living at the intersection of media, technology and distribution for the last 15 years. From being early to exploit the international TV market to being one of the pioneers that brought blue-chip companies onto the Web for the first time, to trying to get Microsoft entrenched in broadcast and cable, I've continually discovered "the new" generating new customers and financial gains for my employers.
(And of course, in my spare time, I still like to find cool shit - be it music, film, bars or technology - and get the word out via the blogosphere or more traditional saber-rattling vehicles like the New York Times.)
Product Launching, Media Platform Development, Branding and Identity, Market Development, Interactive Video, Short-form video, comedy, Copywriting
(Public Company; 10,001 or more employees; PUB; Internet industry)
June 2007 — Present (1 year 2 months)
Senior Partner in Publicis Groupe Consulting Practice leading Content Practice.
(Public Company; 10,001 or more employees; yhoo; Internet industry)
May 2005 — June 2007 (2 years 2 months)
At Yahoo! I create sticky and fun entertainment for our audience and amass the eyeballs and the engagement that advertisers and marketers crave.
(Privately Held; Myself Only; Entertainment industry)
June 2002 — April 2005 (2 years 11 months)
Seeking to spend more time on creative projects versus product development I left the world of Interactive TV to focus on developing content and branding materials for film and TV.
Highlights:
Worked with the Creative Branding Lab at MTV Networks to Help Launch SPIKE TV
Created an adventure sports/Supermodels show for SPIKE TV with Ford Models.
Wrote a TV Pilot for Fox TV / Naked TV Creative Writer Program.
Was a branding Consultant for Film and Television companies.
Launched the Underwood Theater Company for writers with fresh voices. The first play of which "Buicks" went on to be nominated for two Drama Desk Awards.
(Public Company; 10,001 or more employees; msft; Computer Software industry)
June 1998 — June 2002 (4 years 1 month)
Media Content Development Lead for Microsoft TV for Eastern United States.
Responsible for 70% of all interactive TV content running on Microsoft TV’s iTV Platform. Developed interactive TV programming across genres with ABC, A&E, CBS, Comedy Central, HBO, MSNBC, NBC, PBS, Sci-Fi, Showtime, TBS, and USA Networks.
Oversaw $7 million multi-platform customer acquisition effort via content partnership with CBS. Launched interactive versions of “NCAA Final Four”, “CSI” and “Survivor.” “NCAA Final Four” awarded Best Enhanced TV Sports Application. “CSI” awarded Best Enhanced TV Dramatic Program.
Business owner of $6 million deal with Sony Pictures Entertainment to develop interactive TV versions of top rated syndicated shows “Wheel of Fortune” and “Jeopardy.” ITV applications increased enagement by 11 minutes per viewer.
(Entertainment industry)
1993 — 1994 (1 year)
BA, History
Diplôme du Programme International, Political Science
Creative Writing
Comic Books, Mountain Biking, Writing Freelance journalist covering Film, New Media, Television, Comic Books and cultural happenings. Work has appeared in Wired, NYTimes, Premiere, SPIN, the MIT Tech Review, George and Conde Nast Traveler. (Okay I've been published in the San Francisco Chronicle too, but what is that thing?)