Todd Krieger

Creative Digital Media Executive

Greater Los Angeles Area

Current
Past
  • Executive Producer at Yahoo!
  • Media & Technology Consultant at Self-Employed
  • Sr. Manager Business Development at Microsoft
  • Executive Assistant at Spelling Entertainment
Education
  • Duke University
  • Institut d'Etudes politiques de Paris
  • San Mateo High
  • UCLA Extension
Connections
351 connections
Industry
Entertainment
Websites

Todd Krieger’s Summary

Todd Krieger is among other things - a Connector. Of people to ideas, products to people, ideas to brands and content to marketers. He is also a writer/producer with 15 years of hands-on experience creating interactive entertainment for companies such as Yahoo!, Microsoft, Sony and Electronic Arts.

At Denuo, Todd runs the Content Practice where he serves a dual role: advising media brands such as Condé Nast and Fox.com as to how best navigate today’s digital landscape and working with branded marketers to better leverage Content as a platform on which to deploy their messaging.

He writes a bi-weekly column on the issues facing the online video market for ClickZ and previously has written on technology and media for the New York Times, Wired, and MIT Tech Review. He is an active member of the Emmy’s Interactive Media Peer Group and fierce advocate for the continuing development of interactive programming as means by which traditional media brands can retain their relationship with their audience.

Prior to Denuo Todd developed and helped launch omg.yahoo.com – the Internet’s leading gossip destination. During his tenure at Microsoft he served as Executive Producer on hundreds of hours of Interactive TV content across multiple genres including the award winning “CSI” Interactive and the award winning “NCAA Final Four” interactive – both in tandem with CBS.

Todd Krieger’s Specialties:

Product Launching, Media Platform Development, Branding and Identity, Market Development, Interactive Video, Short-form video, comedy, Copywriting


Todd Krieger’s Experience

  • SVP, Denuo Group

    Publicis Groupe

    (Public Company; 10,001 or more employees; PUB; Internet industry)

    June 2007Present (2 years 2 months)

    Senior Partner in Publicis Groupe Consulting Practice leading Content Practice.

  • Executive Producer

    Yahoo!

    (Public Company; 10,001 or more employees; yhoo; Internet industry)

    May 2005June 2007 (2 years 2 months)

    At Yahoo! I create sticky and fun entertainment for our audience and amass the eyeballs and the engagement that advertisers and marketers crave.

  • Media & Technology Consultant

    Self-Employed

    (Privately Held; Myself Only; Entertainment industry)

    June 2002April 2005 (2 years 11 months)

    Seeking to spend more time on creative projects versus product development I left the world of Interactive TV to focus on developing content and branding materials for film and TV.

    Highlights:

    Worked with the Creative Branding Lab at MTV Networks to Help Launch SPIKE TV

    Created an adventure sports/Supermodels show for SPIKE TV with Ford Models.

    Wrote a TV Pilot for Fox TV / Naked TV Creative Writer Program.

    Was a branding Consultant for Film and Television companies.

    Launched the Underwood Theater Company for writers with fresh voices. The first play of which "Buicks" went on to be nominated for two Drama Desk Awards.

  • Sr. Manager Business Development

    Microsoft

    (Public Company; 10,001 or more employees; msft; Computer Software industry)

    June 1998June 2002 (4 years 1 month)

    Media Content Development Lead for Microsoft TV for Eastern United States.

    Responsible for 70% of all interactive TV content running on Microsoft TV’s iTV Platform. Developed interactive TV programming across genres with ABC, A&E, CBS, Comedy Central, HBO, MSNBC, NBC, PBS, Sci-Fi, Showtime, TBS, and USA Networks.

    Oversaw $7 million multi-platform customer acquisition effort via content partnership with CBS. Launched interactive versions of “NCAA Final Four”, “CSI” and “Survivor.” “NCAA Final Four” awarded Best Enhanced TV Sports Application. “CSI” awarded Best Enhanced TV Dramatic Program.

    Business owner of $6 million deal with Sony Pictures Entertainment to develop interactive TV versions of top rated syndicated shows “Wheel of Fortune” and “Jeopardy.” ITV applications increased enagement by 11 minutes per viewer.

  • Executive Assistant

    Spelling Entertainment

    (Entertainment industry)

    19931994 (1 year)


Todd Krieger’s Education

  • Duke University

    BA , History

    Activities and Societies:
    Beta Theta Pi, NC Pirg, Trumpet Player
  • Institut d'Etudes politiques de Paris

    Diplôme du Programme International , Political Science

  • San Mateo High

  • UCLA Extension

    Creative Writing


Additional Information

Todd Krieger’s Websites:

Todd Krieger’s Interests:

Comic Books, Mountain Biking, Writing Freelance journalist covering Film, New Media, Television, Comic Books and cultural happenings. Work has appeared in Wired, NYTimes, Premiere, SPIN, the MIT Tech Review, George and Conde Nast Traveler. (Okay I've been published in the San Francisco Chronicle too, but what is that thing?)

Todd Krieger’s Groups:

  •    Digital Media: Video Content Distribution Experts

Todd Krieger’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests

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