Todd Herschberg

Current

• Founder at OCEAN - Orange County Executives & Networkers (Sole Proprietorship)
• Founder at Quantimark

Past

• Director of SEO at Like.com
• SEO / SEM Advisor at Wild Attire, Inc.
• Marketing Director at Wild Attire, Inc.

• Founder & CTO at QuantiMark
• VP ClickSMART Partner Technology at TakeONE Marketing
• Director of Marketing and Promotion at Albert's Ambry
• Founder/President at TFH Consulting (Sole Proprietorship)

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Education

• Northeastern University
• Carson Long Military Institute

Recommended

25 people have recommended Todd

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Foodies Group
• OCEAN - OC Execs & Networkers
• Bay Area Networking Group

Todd Herschberg’s Summary

I am a seasoned entrepreneur and marketing executive with a heavy emphasis on internet marketing technologies including SEO, SEM and social media. Although I mostly consult, I was the Director of SEO for Like.com - a comparison shopping search engine - and the marketing director and SEO guru for WildAttire - one of the largest men's accessories ecommerce sites. I was involved with two consulting firms: TakeONE Marketing (VP ClickSMART Partner Technology) and Quantimark (Founder and CTO).

I also founded and managed a number of start-up tech firms where I was instrumental in the development and refinement of several search engine technologies and marketing programs. I was also one of the founders of Albert's Ambry (alberts.com) one of the internet's first specialty software search engines, where I helped to develop both our search algorithms and our fraud control filtering systems. I have additionally been involved with several other major search engines over the years, ranging in capacities from beta tester for Digital's AltaVista search systems to senior second-tier editor for the NewHoo project (now DMOZ). I also had creative input into Australia's WebWombat search engine.

I am also the founder of OCEAN - The Orange County Executives And Networkers group on LinkedIn. The group is open to all those who live and/or work in Orange County, California.

If you live and or work in Orange County, join our OCEAN LinkedIn Group at http://www.linkedin.com/groups?gid=36770

If you are or know a foodie, chowhound, gourmet or gourmand please feel free to join the LinkedIn Foodies group:
http://www.linkedin.com/groups?gid=38473

If, despite the current trend towards casual attire in the workplace, you believe in dressing well, join the Well-Dressed group:
http://www.linkedin.com/groups?gid=49603

Todd Herschberg’s Specialties:

Marketing, Search engine optimization, Search engine marketing, online marketing, SEO, SEM, PPA, PPC, Social media, Internet-based marketing initiatives, Affiliate systems, Start-up development, Orange County hub, OCEAN Group, foodies group, food, chowhound, gourmet, gourmand

Todd Herschberg’s Experience

• Founder

  OCEAN - Orange County Executives & Networkers (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Think Tanks industry)

  October 2007 — Present (2 years 2 months)

  Founded and organized OCEAN - Orange County Executives & Networkers - to encourage networking and business development in Orange County.
  
  ►Developed membership of over 500 within first week of creation.
  ►Organized and hosted first of a series of networking events 100+ in attendance).
  ►Created Discussion Group to encourage member interactivity.
  ►More to come!

• Founder

  Quantimark

  (Marketing and Advertising industry)

  January 2000 — Present (9 years 11 months)

  SEO / SEM / Social Media consulting.
  
  Selected clients:
  
  ►HBO – Developed lead generation system using organic SEO techniques and ROI-positive PPC campaigns to drive targeted traffic to localized cable service vendors. Maintained customer acquisition costs at 80% of budget.
  
  ►JobNob.com – Optimized keyword development, link-building strategies and site architecture to grow traffic levels 100x (from 340 unique visitors/month to >34,000 unique visitors/month) in a 6 month timeframe.
  
  ►Journal of Commerce – Developed SEO-optimized templating system for article and page configurations. Created 50,000 keyword PPC campaign and bid strategy for in-house management.
  
  ►BuyHub – Developed site architecture and templates for system-wide vertical, product and page configurations. Created and managed 10,000 keyword PPC campaign, maintaining a positive ROI on the account.

• Director of SEO

  Like.com

  (Privately Held; 11-50 employees; Retail industry)

  March 2008 — November 2008 (9 months)

  ►Increased SEO traffic and revenue 2X within 30 days
  ►Designed and developed link building program to scale new, quality incoming links by several thousand per month.
  ►Increased number of pages indexed at Google from 100,000 to 9 million+
  ►Managed content and development teams

• SEO / SEM Advisor

  Wild Attire, Inc.

  (Privately Held; Apparel & Fashion industry)

  February 2008 — August 2008 (7 months)

  Continued to act in an SEO / SEM advisory capacity for Wild Attire, Inc.

• Marketing Director

  Wild Attire, Inc.

  (Privately Held; 11-50 employees; Apparel & Fashion industry)

  September 2006 — February 2008 (1 year 6 months)

  ►Brand development, web site traffic growth, web site UI and advertising revenue.
  ►Develop brand strategy and statistics systems.
  ►Develop and oversee affiliate systems.
  ►Aid in development of new product lines and pricing strategies.

• Founder & CTO

  QuantiMark

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  January 2000 — September 2006 (6 years 9 months)

  ►Co-founder responsible for developing and implementing product and service offerings.
  ►Analyze and develop search engine placement algorithms (including raw HTML templates) and tracking systems (including data analyses, link tracking, and promotional code management).
  ►Develop and implement both organic and paid search engine optimization campaigns.
  ►Services improved average client traffic by a minimum of 100% and, in several cases, by an order of magnitude.

• VP ClickSMART Partner Technology

  TakeONE Marketing

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 2004 — March 2005 (10 months)

• Director of Marketing and Promotion

  Albert's Ambry

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  December 1995 — May 2000 (4 years 6 months)

  ►Founding partner of Internet-based try-before-you-buy software retailer currently.
  ►Developed and implemented promotional strategies that placed company in the top 1% of "most visited" websites.
  ►Drove traffic levels to become the third largest software search destination with 1.2 million annual unique visitors.
  ►Designed/managed link propagation including an extensive affiliate system, creating over 250,000 incoming links.
  ►Managed software marketing and promotions for over 750 software titles.
  ►Designed core content syndication strategy including XML (RSS) syndication.
  ►Managed targeted promotional mailing lists and affiliate programs.

• Founder/President

  TFH Consulting (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Management Consulting industry)

  June 1992 — January 1996 (3 years 8 months)

  ►Owned and operated computer consulting business focused primarily on healthcare technical consulting for top physicians and dentists in the Philadelphia area.
  ►Developed customized databases for clients.
  ►Trained and provided tutorial support for medical and dental staff.
  ►Created and sub-contracted custom-written software applications for dental and medical offices.

Additional Information

Todd Herschberg’s Websites:

• Foodies Group
• OCEAN - OC Execs & Networkers
• Bay Area Networking Group

Todd Herschberg’s Interests:

Food. Good food. Really good food. OK... I'm a hardcore foodie. Las Vegas.

Todd Herschberg’s Groups:

AWRT (American Women in Radio and Television),
OCEAN - Orange County Executives And Networkers, Foodies, Well-Dressed Professionals, BANG - Bay Area Networking Group

•    LinkedSEO
•    LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
•    OpenNetworkers.info < 50.000+ Open Networkers across 60 social networks >
•    OCEAN - Orange County Executives And Networkers
•    Foodies
•    Las Vegas Travellers
•    eMarketing Association Network
•    ThoseInFilm (Motion Pictures & Film Industry)
•    Well-dressed Professionals
•    Search Engine Land
•    Top Tier Open Networker
•    Film TV Professionals
•    OPEN NETWORKERS!
•    SuperGroup Founders
•    BANG - Bay Area Networking Group

Todd Herschberg’s Honors:

Title role in "Waiting for Godot"
TIME Magazine "Person of the Year" 2006
Featured in OC Metro magazine's cover story on networking - March 27, 2008
Featured in CIO magazine article on power networkers - 15 December, 2008
OCEAN covered in the OC Register - April 9, 2009
A few others...

Todd Herschberg’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch