Todd Herman

Current

• Director, New Media & Technology at Republican National Committee
• Board Member at TwentyFour6
• Chairman + Chief Creative Officer at Three Purple Dots, Inc / SpinSpotter.com

• President at Mediagasm, LLC

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Past

• General Manager, Media Strategy at Microsoft
• Director, Advertising and Business Strategy, MSN Entertainment at MSN
• Streaming Media Evangelist at MSNBC Interactive

Recommended

12 people have recommended Todd

Connections

474 connections

Industry

Internet

Todd Herman’s Summary

Todd Herman is the Director of New Media for the Republican National Committee, where he directs all aspects of the Party's digital strategies. Prior to joining the RNC, he was Chairman & Chief Creative Officer of SpinSpotter, a VC backed start-up in Seattle. Todd has been at the forefront of some of the most fundamental developments in Broadband Video and Internet Radio. In 2008, Streaming Media Magazine named him one of the 25 initial inductees into the Streaming Media Hall for his role in launching both of those industry segments.

Until September ‘07, he was General Manager, Media Strategy and Monetization for MSN, responsible for increasing yield on $1 Billion in revenues, product and company level strategies for engagement with traditional media companies. He held a number of senior management positions with MSNBC.com and MSN; he wrote the initial strategy and business plan for MSN Video. Under his leadership, MSN Video inaugurated over 100 traditional TV brands into Broadband Video; revenues grew four fold over four consecutive years. In recognition, AdAge Magazine named him “the media guy” at Microsoft.

Todd began working in Streaming Media in 1996. From ‘97-’01, he served as Co-Founder/CEO of theDial, a VC-Backed Internet Radio Pioneer. theDial’s syndication network was the first to welcome Fortune 500 companies like Microsoft, Sears, H&R Block to Internet Radio.

Todd is a provocative speaker on media strategy, new media audience dynamics, pop culture. He as been a featured solo speaker at The Future of TV, VON, Ogilvy’s Verge Summit, Ad:tech, The National Association of Broadcasters, Streaming Media, Johnson & Johnson World-wide Media Days. He is a frequent guest lecturer at UCLA’s Anderson School for Media MBA Candidates and continuing executive education program. In a previous life, Todd was as a nationally known radio talk show host perhaps most remembered for contributing to the defeat of a sitting House Speaker in 1994.

Todd Herman’s Specialties:

- Broadband Video and Radio Leadership, Strategy and Revenue Generation
- Broadband Video Advertising and Digital Music Monetization
- Motivating and Leading Teams
- Creation of Mixed Media Models
- Content Creation and Distribution for Broadband Video
- Consumer Consumption Models for Video and Internet Radio
- Semantic Web Applications and Strategy
- Evangelism

Todd Herman’s Experience

• Director, New Media & Technology

  Republican National Committee

  (Non-Profit; Political Organization industry)

  March 2009 — Present (9 months)

  I am responsible for working with a very smart team of people as we help the Republican National Committee re-take the lead in using technology.

• Board Member

  TwentyFour6

  (Internet industry)

  2008 — Present (1 year )

• Chairman + Chief Creative Officer

  Three Purple Dots, Inc / SpinSpotter.com

  (Internet industry)

  April 2008 — Present (1 year 8 months)

  Three Purple Dots, Inc. d/b/a, SpinSpotter develops semantic web applications for businesses and consumers. Our first product, spin Spotter, will be released in 2008.

• President

  Mediagasm, LLC

  (Public Company; 1-10 employees; Internet industry)

  August 2007 — Present (2 years 4 months)

  I actively advise technomedia entities on how to better their position in the technomedia food-chain (read: I produce actual plans people can use right NOW --- I even help them activate them): I concentrate on yield growth; monetizing data and information; horizontally scaling product strategy; marketing technology to advertisers; strategic alignments; broadband video monetization and strategy; conversational marketing. My clients include Zumobi (formerly ZenZui), MSNBC, Sling Media, Levity Entertainment (MSNBC), Mochila, Microsoft and others.

Additional Information

Todd Herman’s Interests:

My family, Christianity, weight lifting, U.S. constitutional law, debate, the power of images on human psychology, Joseph Campbell

Todd Herman’s Groups:

•    Executive Suite
•    Linked:Seattle
•    DEMOalumni
•    Hi-Tech Ventures & Startups
•    BD Networking
•    Streaming Media All Stars
•    Microsoft - Current and Former Employees
•    Friends of LinkedIn
•    Washington State Republican Party
•    Mobile Excellence Awards

Todd Herman’s Honors:

Winner, DEMOgod Award, DEMO FALL for SpinSpotter

Streaming Media All Stars, Streaming Media Magazine, StreamingMedia.com

"The Media Guy at Microsoft" - AdAge Magazine -

Todd Herman’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch