Todd Defren

Current

Board of Directors member at Social Media Club
Senior Fellow at Society for New Communications Research
Principal at SHIFT Communications

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Past

Managing Director - Western Operations at Sterling Hager, Inc.
Communications Coordinator at ENTEX

Recommended

17 people have recommended Todd

Connections

500+ connections

Industry

Public Relations and Communications

Websites

Todd Defren’s Summary

PR executive since 1992, working primarily with clients of all sizes in arenas such as online marketing & social media, enterprise software, security, mobile, and consumer tech:

Virgin Mobile, Novartis, Johnson & Johnson, BzzAgent, Akamai, Yelp, Novell, WebTrends, Shimano Corp., Oakley Sunglasses, etc.

Creator of the first Social Media News Release (May 2006). This template was released openly to the PR/marcomm community, and was subsequently covered in BusinessWeek ("Teaching the Press Release a New Trick," July 2006). Within 6 months the template had been downloaded over 50,000 times.

For thoughts & strategies on "PR 2.0," please visit www.pr-squared.com (blog) or the agency's website, www.shiftcomm.com.

Todd Defren’s Specialties:

Reputations that drive revenues.
Marketing ROI.
Social Media.

Specializing in both fast-paced PR programs at start-up organizations, and rejuvenating the messaging of more established technology companies.

Todd Defren’s Experience

Board of Directors member

Social Media Club

(Online Media industry)

June 2008 — Present (1 year 6 months)
Senior Fellow

Society for New Communications Research

(Public Relations and Communications industry)

2007 — Present (2 years )
Principal

SHIFT Communications

(Privately Held; Public Relations and Communications industry)

April 2003 — Present (6 years 8 months)

SHIFT Communications is a $12M+ independent PR consultancy comprising 100 employees across 3 nationwide offices, serving approximately 75 clients.

In 2007, SHIFT was named "Agency of the Year" (American Business Awards), and was also honored with a Sabre Award and two BellRinger Awards. In 2008, SHIFT was named "New Media Agency of the Year" by the Holmes Report SABRE Awards.

SHIFT has been named among the "top 5 best places to work" in both the Boston & San Francisco metros.