Todd Anthony

Todd Anthony

Executive Creative Director at Pinwheel

Location
San Francisco, California (San Francisco Bay Area)
Industry
Marketing and Advertising

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Todd Anthony's Overview

Current
  • Executive Creative Director at Pinwheel
Past
Education
Connections

500+ connections

Todd Anthony's Summary

An award winning creative leader, persuader, strategic thinker, and writer with 15+ years experience of helping brands connect with customers.

I have agency stays at marquee shops like Ogilvy, JWT and Y&R along with client side stints at Internet mainstays Yahoo! and CBS Interactive and the dynamic athletic training upstart TRX.

I've managed teams large and small, launched and re-launched brands, lived and breathed the digital realm for 10+ years, managed social media, and created content in voices as diverse as a Navy SEAL and a female social butterfly. I've also dabbled in product development, product marketing, and public relations. Creative process development is one of my specialties.

SPECIALTIES: Brand strategy, copywriting, creative direction, brand development, brand voice, brand story, direct marketing, interactive, digital ad experiences, creative process development and refinement

Todd Anthony's Experience

Executive Creative Director

Pinwheel

July 2014Present (3 months) San Francisco Bay Area

Pinwheel Digital is a brand content, copywriting, and storytelling agency in San Francisco. We help organizations that are doing good things in the world to become famous.

Executive Creative Director/Partner

Minty Fresh Digital

Privately Held; 1-10 employees; Marketing and Advertising industry

February 2012July 2014 (2 years 6 months) San Francisco

Minty Fresh brings brands to life with compelling content and intelligent strategy. I helped brands get their story straight, then get their story out to every channel imaginable. Clients included Intuit, DocuSign, LivePerson, Good Technology, Castlight Health, Rafter, and BookRenter.

Content & Copy Director

TRX Training

Privately Held; 51-200 employees; Health, Wellness and Fitness industry

May 2010February 2012 (1 year 10 months) San Francisco Bay Area

Charged with coming up with the brand voice, creating the content, generating the marketing materials, writing product copy, site copy, video scripts, engaging the community in social media, and helping to develop new content products both online and off.

Managed a team of four (two content writers, a blog editor and a social media manager) at this rapidly growing fitness products and education company started by a U.S. Navy SEAL. Launched weekly video show called TRX TV in January 2011 and assisted with brand and creative process development.

Creative Director

CBS Interactive

Public Company; 1001-5000 employees; CBS; Online Media industry

April 2007May 2010 (3 years 2 months)

Creative Director for the Idea Group at CBS Interactive. We create custom Interactive ads for our advertiser clients and develop campaigns to promote our own brands across the Web, outdoor, print, TV, and radio. Also a contributing member of the IAB's "Re-Imagining Interactive Advertising" working group and a member of CBS Interactive's Ad Innovation Council.

Creative Lead/Writer

Yahoo! Inc.

Public Company; 10,001+ employees; YHOO; Internet industry

September 2002April 2007 (4 years 8 months)

Writer and creative lead at Yahoo!. We created fun and engaging customer education about (mostly) new products that Yahoo! was launching or re-launching. I also wrote taglines and came up with product names when asked. I did pretty much whatever they asked me to do. In return, they paid me. Nice.

Senior Copywriter

OgilvyOne Worldwide

Public Company; 1001-5000 employees; Marketing and Advertising industry

20052005 (less than a year)

I created ads for OgilvyOne clients all the time. Sometimes when I should have been home asleep or at my kids soccer games or hanging out with friends. So that didn't really work for me.

Copywriter

Wunderman SF

Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry

November 2000September 2002 (1 year 11 months)

Branded aquisition writer for the better part of two years.

Copywriter

J. Walter Thompson

Public Company; 5001-10,000 employees; WPP; Marketing and Advertising industry

September 1999September 2000 (1 year 1 month)

Concpeted and wrote TV, Radio and print ads.

Account Executive

McCann Erickson

Public Company; 10,001+ employees; IPG; Marketing and Advertising industry

19931995 (2 years)

You know, I wasn't half bad as an Account Guy. But I didn't really like it. So I moved over to Creative and things have been much more enjoyable ever since.

Todd Anthony's Courses

  • Bachelor of Arts (B.A.), Rhetorical Communication, American Politics

    University of Puget Sound

    • Television Criticism
    • Speech & Rhetoric
    • Public Speaking
    • Constitutional Law
    • Political Economics
    • Mass Media
    • International Relations
    • Speech & Debate
  • CPS, Advertising, Copywriting

    Portfolio Center

    • Copywriting
    • Concepting
    • Creative Writing
    • Radio Writing
    • Headline Writing
    • Designing for Type

Todd Anthony's Languages

  • English

    (Native or bilingual proficiency)
  • Czech

    (Elementary proficiency)

Todd Anthony's Projects

  • TRX Who We Are Video

    • January 2012 to February 2012
    Team Members: Todd Anthony, Desmond Croan, Evan Andrews, Randy Hetrick

    This video started from a script that I wrote in mid 2011. Then the TRX Media Team, led by former NBC showrunner Desmond Croan, boiled it down to a streamlined kernel. This video delivers the message of what TRX Training is really all about and why it matters. The TRX Voice that I created at the beginning of 2011 is welcoming, social, effective, authentic and provocative. I created the voice document, presented it to the whole company, and ran smaller departmental training sessions throughout 2011 to make sure it made an impact and provided guidance as the company moved forward (at 30% YOY growth!).

    The video features superstar quarterback Drew Brees, elite strength coach Todd Durkin, UFC middleweight powerhouse and silver star winner Brian Stann, and various members of the US Women's World Cup Soccer Team.

    Writer: Todd Anthony CD:
    Desmond Croan
    Editor: Evan Andrews

  • Minty Fresh Company Identity

    • June 2012 to June 2012
    Team Members: Todd Anthony, Parker Moore

    The goal was to create a very logo and bug that conveyed the company's fresh thinking and creative strength while still projecting a fun, somewhat whimsical personality. My Art Director partner was the very talented Parker Moore and he did an excellent job. I routinely get compliments on the identity and I'm using the bug just about everywhere.

  • Holiday Recipes

    • November 2009 to November 2009
    Team Members: Todd Anthony, David Rome

    Flash banners for CHOW’s ‘Holiday Recipes’ campaign.

  • Good Mobile Workflow Builder

    • April 2014 to May 2014
    Team Members: Todd Anthony, Sean Martin, Caitlin Madrigal, Shawn Scott, Ian Gordan

    Our team collaborated together to design and develop an interactive web experience that invites users to select tasks within their everyday workflow, enabling powerful and efficient business processes while highlighting Good-secured mobile apps and custom-developed apps that protect and propel these processes.

Todd Anthony's Skills & Expertise

  1. Copywriting
  2. Content Writing
  3. UX Writing
  4. Writing For The Web
  5. Speech Writing
  6. Video Scripts
  7. Banner Ads
  8. Print Collateral
  9. Brochure Writing
  10. Product Naming
  11. Blogging
  12. Articles
  13. Radio Advertising
  14. Rich Media
  15. Creative Direction
  16. Creative Development
  17. Creative Services
  18. Creative Concept Development
  19. Creative Briefs
  20. Annual Reports
  21. Interactive Advertising
  22. Online Advertising
  23. Marketing Copy
  24. Social Media Marketing
  25. Content Strategy
  26. Content Development
  27. Creative Strategy
  28. Digital Strategy
  29. Brand Management
  30. Corporate Branding
  31. Collateral
  32. Product Development
  33. Video
  34. Art Direction
  35. Advertising
  36. Direct Marketing
  37. Email Marketing
  38. Lead Generation
  39. Social Media
  40. Interactive Marketing
  41. Strategy
  42. Brochures
  43. Television
  44. Integrated Marketing
  45. Brand Development
  46. Marketing
  47. Branding & Identity
  48. Digital Media
  49. Product Marketing
  50. Outdoor Advertising

View All (50) Skills View Fewer Skills

Todd Anthony's Education

Piedmont High School

Portfolio Center

CPS, Advertising, Copywriting

19971999

Taught the art of brand communications and copywriting by creative directors, novelists, journalists, poets, creativity coaches, and copywriters. Collaborated with art directors, illustrators, designers, digital artists, and photographers to create hundreds of speculative brand communication pieces. Learned how to engage consumers and how to move those consumers to feel and act.

University of Puget Sound

Bachelor of Arts (B.A.), Rhetorical Communication, American Politics

19861990

Activities and Societies: Student Senator, Sigma Alpha Epsilon IFC Rep.

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