Vice President, Marketing and PR at Leopardo Companies, Inc.
Greater Chicago Area
- Current
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- Vice President, Marketing and Public Relations at Leopardo Companies, Inc.
- Past
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- Contributor at Advertising Age
- Co-Author at The Age of Conversation
- Director of Public Relations at Aurora Area Convention and Visitors Bureau
- PR Account Supervisor at Weber Shandwick
- Assistant Account Executive at Cohn & Wolfe International Public Relations
- Business-to-Business Group Intern at Golin/Harris International
- Education
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- Illinois State University
- Salzburg College
- Roosevelt University
- Recommended
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19 people have recommended Todd - Connections
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241
connections
- Industry
- Marketing and Advertising
- Websites
Todd Andrlik’s Summary
Personally, my professional life is very rewarding in that I help companies and individuals grow and connect.
Todd Andrlik’s Specialties:
Corporate communications, integrated marketing communications, internal communications, marketing and brand strategy, media relations, journalism, interactive, social and emerging media, media training, web, video, technology, blogging, podcasting, crisis communications, thought leadership, financial services, professional services, commercial real estate, construction, law firms, tourism, etc.
Todd Andrlik’s Experience
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Vice President, Marketing and Public Relations
Leopardo Companies, Inc.
(Privately Held; Construction industry)
August 2005 — Present (4 years 4 months)
I manage a four-person marketing department that executes all promotional campaigns internally - no outsourcing. Our integrated marketing program consists of web, video, PR, advertising, direct mail, collateral, events and more.
Our award-winning team is creative, talented and extremely ambitious. We constantly strive to stay cutting-edge and apply new media tactics.
Our innovative website newsroom was one of the first to be developed with a blog engine, which delivers built-in archiving, search functionality, SEO, RSS, easy video embeds, tags and content management.
Thanks to our aggressive PR and online marketing, we realized a whopping 17,400 percent increase in our search engine presence (36 months). Recently, I was invited to share our pioneering marketing efforts at national conferences for Ragan Communications and MarketingProfs. Our newsroom and social media news releases will be featured in a forthcoming PR college text book (Prentice-Hall, 2010). -
Contributor
Advertising Age
(Privately Held; Publishing industry)
July 2007 — August 2009 (2 years 2 months)
The Power 150 is a ranking of the top media and marketing blogs that Todd created and launched in January 2007. Using multiple metrics, it ranked 150 marketing blogs and has since grown to include over 1000 blogs about every imaginable marketing discipline.
In July 2007, I partnered with Advertising Age, the world’s leading marketing and media publication, to host and manage the ranking. With 800,000 registered users, Ad Age has significantly grown the ranking’s traffic and added new features.
Today, the Power 150 serves as the most comprehensive and definitive ranking of the world's leading marketing blogs. It has been written about by BusinessWeek, Fast Company and countless bloggers. As the creator of the list and now contributor, I provide the Power 150’s only subjective measure -- Todd Points -- which accounts for creativity and multimedia usage. For more information, visit www.adage.com/power150. -
Co-Author
The Age of Conversation
(Public Company; 1001-5000 employees; Newspapers industry)
July 2007 — August 2007 (2 months)
Co-Author of the first and second editions of the Age of Conversation book series. The marketing books were released on July 16, 2007 and October 29, 2008 in hardcover, paperback and ebook editions. All proceeds went to Variety the Children’s Charity.
Business Week said "Little did he know that social media would soon begin to tie us together digitally in ways that we are only just now beginning to understand. That's why a new book called The Age of Conversation may be important to comprehending what's going on in our society, economy and even polity today."
Social Computing Magazine called the book an “e-blockbuster.”
Advertising Age featured The Age of Conversation in its Bookstore and said “while the hundred-plus voices carry insight from Italy, India, Oman and beyond, one word appears (or is implied) in each essay: listen.”
The Web site: http://www.ageofconversation.com -
Director of Public Relations
Aurora Area Convention and Visitors Bureau
(Non-Profit; Leisure, Travel & Tourism industry)
June 2004 — August 2005 (1 year 3 months)
Directed tourism and economic development-related marketing efforts for seven municipalities. Conceptualized and executed several new strategies and tactics that eventually led to record-breaking results and awards.
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PR Account Supervisor
Weber Shandwick
(Public Company; IPG; Public Relations and Communications industry)
September 2000 — June 2004 (3 years 10 months)
During my agency tenure, I grew to supervise multiple national accounts for clients in the financial and professional services arena – primarily commercial real estate companies and law firms. The creative campaigns and phenomenal results my teams generated on behalf of our clients were well-recognized by our PR peers as we took home numerous awards, including the coveted PRWeek Award for PR Campaign of the Year.
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Assistant Account Executive
Cohn & Wolfe International Public Relations
(Public Company; WPP; Public Relations and Communications industry)
May 2000 — September 2000 (5 months)
Wrote and edited press materials, implemented aggressive national media relations campaigns, facilitated client relations and coordinated special events.
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Business-to-Business Group Intern
Golin/Harris International
(Public Company; IPG; Public Relations and Communications industry)
December 1999 — January 2000 (2 months)
Implemented aggressive national media outreach, wrote and edited press materials, assembled press kits and helped coordinate media/client participation at national trade show.
Todd Andrlik’s Education
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Illinois State University
BS , Public Relations , 1996 — 2000
- Activities and Societies:
- Resident assistant, teaching assistant for PR writing and reporting courses, international honors society, founding member of university improv comedy troupe, peer counselor/academic advisor, university radio air personality, newspaper reporter, president of the Public Relations Student Society of America (PRSSA), first runner-up in national PRWeek PR Student of the Year Award.
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Salzburg College
Certificate , International Business/Public Relations , 1998 — 1998
While attending Salzburg College (Austria) in 1998, my formal studies were very diverse and included international business, international PR, Austrian civilization, conversational German language, Hitler’s Germany (European history), art history and folk dancing. Every week, my business class visited a different company, such as P&G and SKIDATA, for a tour and marketing discussion. The entire school's enrollment during my term was only 50 students (from around the world). As a class, we took several cultural field trips that included art museums, music recitals, architectural walking tours, opera performances and the Venice Carnival. The most emotionally moving field trip was to Dachau, a former Nazi concentration camp.
At the time I attended, Salzburg College was located in the converted horse stables of Schloss Leopoldskron, a lakefront palace that was used for exterior filming of the von Trapp mansion in The Sound of Music. Today, Salzburg College is located downtown Salzburg. -
Roosevelt University
MBA , Integrated Marketing Communications (2008)
Classes included:
- Accounting for Executives
- Economics for Decision Makers
- Finance for Decision Makers
- Information Resource Management
- Quantitative Analysis for Decision Makers
- Executive Leadership
- Strategic Management
- Marketing Strategies
- Methods of Integrated Marketing Communications
- Brand Management
- Principles of Internet Marketing
- Strategic Issues in Human Resources
Additional Information
Todd Andrlik’s Websites:
Todd Andrlik’s Interests:
new media, new technology, writing, video production, design, public relations, media relations, marketing, reading, improv comedy, gadgets, collecting historic newspapers, etc.
Todd Andrlik’s Groups:
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Illinois Executives Network -
Inbound Marketers - For Marketing Professionals -
Chicago REVerb -
Marketing Executives Group -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Illinois State University Alumni Association -
Golin/Harris Alumni Network -
Green -
Roosevelt University Alumni Association -
Chicago Architects/Developers/Designers/Vendors/Brokers, etc -
CoreNet Global Workplace Community -
CMO Executive Network -
Sustainable construction and planning -
CoreNet Global Young Leaders - Members - Chicago Chapter -
History Enthusiasts Group -
Cohn & Wolfe -
B2B Marketing -
Young Real Estate Professionals (YREP) -
Weber Shandwick -
CMO's Forum -
Salzburg College Alumni -
Chicago Commercial Real Estate Networking Club
Todd Andrlik’s Honors:
SABEW - Best in Business
Hermes Creative Award - Platinum Winner (brochure category)
Panelist: PRSA on Online Reputation Management
Guest Speaker: Ragan Communications on Social Media
Guest Speaker: MarketingProfs on B2B New Media
New Employee of the Year - Company Award
Building Design & Construction - Best of the Web
Illinois Governor’s Award – Best Website
Illinois Governor’s Award – Best Radio Ad
Illinois Governor’s Award – Best Visitor Guide
Illinois Governor’s Award – Best Group Tour Guide
Illinois Governor’s Award – Best Print Ad
Illinois Governor’s Award – Best PR Campaign
Illinois Governor’s Award – Best e-Marketing
PRWeek Award – Campaign of the Year
PRWeek Award – Best Business-to-Business Campaign
PRWeek Award – Best Use of Research
PRWeek Award – Student of the Year (Finalist/First Runner-Up)
Gold Sabre Award – Business-to-Business Marketing
Legal Marketing Association Honor Award – Public Relations
President’s MVP Award (internal agency award)
