Director of Marketing and Public Relations at Leopardo Construction
Greater Chicago Area
- Current
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- Creator & Correspondent at Ad Age Power 150
- Blog Author and Publisher at Todd And = Marketing & Media (Sole Proprietorship)
- Director of Marketing and Public Relations at Leopardo Construction
- President at Bridge Communications
- Past
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- Co-Author at The Age of Conversation
- Director of Public Relations at Aurora Area Convention and Visitors Bureau
- Account Supervisor at Weber Shandwick
- Assistant Account Executive at Cohn & Wolfe International Public Relations
- Business-to-Business Group Intern at Golin/Harris International
- Education
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- Illinois State University
- Salzburg College
- Roosevelt University
- Recommended
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18 people have recommended Todd - Connections
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144
connections
- Industry
- Marketing and Advertising
- Websites
Todd Andrlik’s Summary
Personally, my professional life is very rewarding in that I help companies and individuals grow and connect.
Todd Andrlik’s Specialties:
Corporate communications, integrated marketing communications, internal communications, marketing and brand strategy, media relations, interactive, social and emerging media, media training, web, video, technology, blogging, podcasting, crisis communications, thought leadership, financial services, professional services, commercial real estate, construction, law firms, tourism, etc.
Todd Andrlik’s Experience
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Creator & Correspondent
Ad Age Power 150
(Partnership; Marketing and Advertising industry)
July 2007 — Present (11 months)
The Power 150 is a ranking of the top English-language media and marketing blogs. Unveiled in January 2007 with 150 marketing blogs, the list has since grown to include 500 blogs written about all types of media and pretty much every imaginable marketing discipline.
In July 2007, I partnered with Advertising Age, the world’s leading marketing and media publication, to host and manage the ranking. With 800,000 registered users, Ad Age has significantly grown the ranking’s traffic and created some new features.
Today, the Power 150 serves as the most comprehensive and definitive ranking of the world's leading marketing blogs. It has been written about by BusinessWeek, Fast Company and countless bloggers. As a contributor, I provide the Power 150’s only subjective measure - "Todd Points" – which accounts for creativity and multimedia usage. I also write a regular Q&A series with bloggers from the list. For more information, visit www.adage.com/power150. -
Blog Author and Publisher
Todd And = Marketing & Media (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
July 2006 — Present (1 year 11 months)
Todd And = Marketing & Media is my personal blog that serves as an outlet for random thoughts and discoveries about the very serious but often comical crossroads of marketing and media. Todd And is ranked in many top business and marketing blog lists, and once ranked among the top 5,000 blogs worldwide, according to Technorati, a search engine that indexes more than 100 million blogs. The blog does not reflect, in any way, the opinions of any company or individual other than me, myself and I.
As an extension of Todd And, I created the Power 150, a global ranking of marketing blogs, which is now hosted with Advertising Age, the world’s leading marketing and media publication. -
Director of Marketing and Public Relations
Leopardo Construction
(Privately Held; 501-1000 employees; Construction industry)
August 2005 — Present (2 years 10 months)
I currently direct a four-person marketing department that executes all promotional campaigns internally - no outsourcing. Our integrated marketing program consists of web, video, PR, advertising, direct mail, collateral, events and more.
Our team is creative, talented and extremely ambitious. We constantly strive to stay cutting-edge and apply new media tactics where appropriate, such as a YouTube channel at www.youtube.com/leobuild.
Our innovative and nationally-recognized website newsroom was one of the first to be developed with a blog engine, which delivers built-in archiving, search functionality, search engine optimization, RSS, easy video embeds, tags/categories and content management.
Thanks to the aggressive PR and online marketing, we realized a whopping 5200 percent increase in our search engine presence (over 12 months). Recently, I was invited to share our pioneering marketing efforts at national conferences for Ragan Communications and MarketingProfs. -
President
Bridge Communications
(Public Company; Myself Only; Design industry)
August 1997 — Present (10 years 10 months)
Bridge is a freelance public relations and design shop, offering customized and creative communication solutions for companies and individuals on tight budgets - often extremely tight budgets.
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Co-Author
The Age of Conversation
(Public Company; 51-200 employees; Public Relations and Communications industry)
July 2007 — August 2007 (2 months)
Co-Author of The Age of Conversation, a book featuring 103 authors from 10 countries and four continents. Each author contributed 400 words of their marketing communications expertise to the book, which was released on July 16, 2007 in hardcover, paperback and ebook editions. All proceeds go to Variety the Children’s Charity.
Business Week said "Little did he know that social media would soon begin to tie us together digitally in ways that we are only just now beginning to understand. That's why a new book called The Age of Conversation may be important to comprehending what's going on in our society, economy and even polity today."
Social Computing Magazine called the book an “e-blockbuster.”
Advertising Age featured The Age of Conversation in its Bookstore and said “while the hundred-plus voices carry insight from Italy, India, Oman and beyond, one word appears (or is implied) in each essay: listen.”
The Web site: http://www.ageofconversation.com/ -
Director of Public Relations
Aurora Area Convention and Visitors Bureau
(Non-Profit; Leisure, Travel & Tourism industry)
June 2004 — August 2005 (1 year 3 months)
Directed tourism and economic development-related marketing efforts for seven municipalities. Conceptualized and executed several new strategies and tactics that eventually led to record-breaking results and awards.
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Account Supervisor
Weber Shandwick
(Public Company; IPG; Marketing and Advertising industry)
September 2000 — June 2004 (3 years 10 months)
During my agency tenure, I grew to supervise multiple national accounts for clients in the financial and professional services arena – primarily commercial real estate companies and law firms. The creative campaigns and phenomenal results my teams generated on behalf of our clients were well-recognized by our PR peers as we took home numerous awards, including the coveted PRWeek Award for PR Campaign of the Year.
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Assistant Account Executive
Cohn & Wolfe International Public Relations
(Public Company; WPP; Public Relations and Communications industry)
May 2000 — September 2000 (5 months)
Wrote and edited press materials, implemented aggressive national media relations campaigns, facilitated client relations and coordinated special events.
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Business-to-Business Group Intern
Golin/Harris International
(Public Company; IPG; Public Relations and Communications industry)
December 1999 — January 2000 (2 months)
Implemented aggressive national media outreach, wrote and edited press materials, assembled press kits and helped coordinate media/client participation at national trade show.
Todd Andrlik’s Education
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Illinois State University
BS, Public Relations, 1996 — 2000
- Activities and Societies:
- Resident assistant, teaching assistant for PR writing and reporting courses, international honors society, founding member of university improv comedy troupe, peer counselor/academic advisor, university radio air personality, newspaper reporter, president of the Public Relations Student Society of America (PRSSA), first runner-up in national PRWeek PR Student of the Year Award.
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Salzburg College
Certificate, International Business/Public Relations, 1998 — 1998
While attending Salzburg College (Austria) in 1998, my formal studies were very diverse and included international business, international PR, Austrian civilization, conversational German language, Hitler’s Germany (European history), art history and folk dancing. Every week, my business class visited a different company, such as P&G and SKIDATA, for a tour and marketing discussion. The entire school's enrollment during my term was only 50 students (from around the world). As a class, we took several cultural field trips that included art museums, music recitals, architectural walking tours, opera performances and the Venice Carnival. The most emotionally moving field trip was to Dachau, a former Nazi concentration camp.
At the time I attended, Salzburg College was located in the converted horse stables of Schloss Leopoldskron, a lakefront palace that was used for exterior filming of the von Trapp mansion in The Sound of Music. Today, Salzburg College is located downtown Salzburg. -
Roosevelt University
MBA, Integrated Marketing Communications (2008)
Additional Information
Todd Andrlik’s Websites:
Todd Andrlik’s Interests:
new media, new technology, writing, video production, design, public relations, media relations, marketing, reading, improv comedy, gadgets, collecting historic newspapers, etc.
Todd Andrlik’s Groups:
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Illinois Executives Network member -
Marketing Mavens member
Todd Andrlik’s Honors:
Guest Speaker: Ragan Communications on Social Media
Guest Speaker: MarketingProfs on B2B New Media
Ad Age Power 150 Ranking of Top Marketing & Media Blogs
Top Corporate Marketer Blogs - Ranked by Forrester analyst
New Employee of the Year - Company Award
Building Design & Construction - Best of the Web
Illinois Governor’s Award – Best Website
Illinois Governor’s Award – Best Radio Ad
Illinois Governor’s Award – Best Visitor Guide
Illinois Governor’s Award – Best Group Tour Guide
Illinois Governor’s Award – Best Print Ad
Illinois Governor’s Award – Best PR Campaign
Illinois Governor’s Award – Best e-Marketing
PRWeek Award – Campaign of the Year
PRWeek Award – Best Business-to-Business Campaign
PRWeek Award – Best Use of Research
PRWeek Award – Student of the Year (Finalist/First Runner-Up)
Gold Sabre Award – Business-to-Business Marketing
Legal Marketing Association Honor Award – Public Relations
President’s MVP Award (internal agency award)
