Toby Beresford

Toby Beresford

Founder at Leaderboarded

London, United Kingdom
Computer Software

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Toby Beresford's Overview

  • Director Strategy & Innovation at Syncapse
  • Commercial Director at Nudge Social Media
  • Founder at Facebook Developer Garage London
  • Founder at Toby Beresford Applications
  • Web Developer at Global Name Registry
  • Co-founder at
  • Web Developer at Breast Cancer Care
  • Managing Director at MicroAid
  • Manager at Agora Professional Services
  • Pre University Employee at IBM

500+ connections


Toby Beresford's Summary

Digital stategist and planner with social media and gamification specialism. Founder of performance management platform.

I've designed and delivered over 100 apps, both utilities and games, for both B2B and B2C over the past 20 years working in digital.

Career hits have included: Leaderboarded (over 100k players), Buzz the Friend Quiz (500k players on FB), poweRBrands (award winning graduate recruitment game), Tube Warning (FB hackathon winner), PDR (gamified Performance Development Review process for senior management at BAE in 1999), DermaClinic (early telemedicine tool) and DCUTT (Automated Test tool).

Toby Beresford's Experience

Public Company; 1-10 employees; Computer Software industry

March 2012Present (2 years 8 months) London, United Kingdom

Leaderboarded offers the ability to build better performance through scorekeeping.

I started creating a list of the Top 40 gamification gurus in November 2011 based on multiple digital metrics. It was a great success for both reach and engagement but was taking too much work to produce each month so I created a tool to automate the process. This tool is Leaderboarded and I am now bringing to the market for others to use to save time when scorekeeping for performance management.

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

January 2006Present (8 years 10 months)

Internet based charity providing micro giving direct to poverty eradication training projects of low income people

Social Media Expert

Sky News

February 2008Present (6 years 9 months)

Regular contributor to Sky News as a social media expert.

Founder and Board Member


January 2013December 2013 (1 year) London, United Kingdom

International Gamification Confederation - promoting best practice across gamification vendors and practitioners worldwide



Privately Held; 1-10 employees; Computer Software industry

June 2011May 2012 (1 year)

Web application to improve team task management using gamification.

Nonprofit; 51-200 employees; Marketing and Advertising industry

September 2010June 2011 (10 months)

Chaired transition from working group to full DMA council.

Director Strategy & Innovation


Privately Held; 51-200 employees; Internet industry

September 2010June 2011 (10 months)

Having sold Nudge to Syncapse, I saw the successful integration of the two businesses and contributed innovative social media strategies to global client marketing projects .

Commercial Director

Nudge Social Media

Privately Held; 11-50 employees; Internet industry

June 2008August 2010 (2 years 3 months)

Nudge produced social media games and utilities for European brand marketing campaigns, mainly on Facebook.


Facebook Developer Garage London

20072009 (2 years) London

Working with the Facebook team in Palo Alto, I organised the first London Facebook Developer Garages and successfully handed over to a non-profit committee to run this popular monthly event.


Toby Beresford Applications

August 2007May 2008 (10 months)

Freelance web application specialist - Facebook Application Development, Bebo apps, Netvibes widgets and Drupal Intranets

Web Developer

Global Name Registry

July 2007August 2007 (2 months)

Contract web developer building Netvibes UWA and Facebook Applications


February 2007August 2007 (7 months)

Startup web 2.0 internet service creating consumer multimedia channels, independent of platform, via tagging.

Web Developer

Breast Cancer Care

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

April 2007July 2007 (4 months)

Contract web developer in New Media team - an internal digital agency for Breast Cancer Care

Managing Director


Nonprofit; 1-10 employees; Nonprofit Organization Management industry

October 2001January 2007 (5 years 4 months)

Web platforms for charities, networks of charities and business networks.


Agora Professional Services

19972001 (4 years)

Bespoke web applications for blue chip firms including private equity, healthcare and defence.

Pre University Employee


Public Company; 10,001+ employees; IBM; Information Technology and Services industry

19921993 (1 year)

CICS developer

Toby Beresford's Languages

  • Indonesian

  • French

Toby Beresford's Volunteer Experience & Causes

  • Volunteer Experience

    • Governor / Chair of Governors

      Falconbrook Primary School
      • Children
      September 1999 June 2007 (7 years 10 months)

      Successful turnaround chair of governors during period 2000-2002 following a poor OFSTED report. My main impact was in recruiting engaged governors and hiring an outstanding head.

    • Youth Worker

      Wandsworth Borough Council
      • Children
      2002 2009 (7 years)

      Weekly football with disadvantaged youngsters

    • Secretary

      Robertson Estate Community Group
      • Social Services
      2002 2009 (7 years)

      Enabling a caring local community

    • Councillor

      Wandsworth Borough Council
      • Politics
      May 1998 April 2002 (4 years)

      Deputy chair of Health Sub committee, Deputy chair of Education committee, LEA group leader on Schools Organisation Committee.

    • Crime Prevention Panel Secretary

      Metropolitan Police
      • Social Services
      2005 2006 (1 year)

      Helping keep crime levels low

    • Member / Secretary

      Rotary International
      • Poverty Alleviation
      2005 2007 (2 years)

      Networking with other community spirited people

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Poverty Alleviation

Toby Beresford's Skills & Expertise

  1. Social Media
  2. User Experience
  3. Web Development
  4. Facebook
  5. Web Applications
  6. Blogging
  7. Web Design
  8. Gamification
  9. Digital Strategy
  10. Digital Marketing
  11. E-commerce
  12. Online Advertising
  13. Entrepreneurship
  14. Social Media Marketing
  15. Start-ups
  16. Strategy
  17. Web 2.0
  18. Facebook API
  19. Creative Direction
  20. Marketing
  21. Leadership
  22. Web Analytics
  23. Mobile Marketing
  24. New Media
  25. SEO
  26. Mobile Applications
  27. Google Analytics
  28. Digital Media
  29. PPC
  30. Content Strategy

View All (30) Skills View Fewer Skills

Toby Beresford's Education

Durham University

BSc Hons (First Class), Computer Science


Activities and Societies: Newspaper Editor, Radio Producer, Playwriter, College Rugby, College Football, College Tennis

Harrow School


Activities and Societies: Drama, CCF, Rugby, Tennis, Computers

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