Toby Barnes

Current

Director at Mudlark
Innovation, New Markets & Skills Manager (Interim) at Screen West Midlands
Executive Board Member at IGDA Education Sig

Owner and Managing Director at Pixel-Lab

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Past

Executive Producer for Digital Media Projects at EM Media
Business development at twelve:ten Design Ltd
Creative Consultant at Two Way TV

Head of Interactive at MTV Networks
Head of Content Integration at NTL interactive
Head of Interactive at EMap

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3 more...

Education

Liverpool John Moores University

Recommended

17 people have recommended Toby

Connections

464 connections

Industry

Computer Games

Websites

Toby Barnes’s Summary

Development and implementation of mid to large projects; consultancy work and action plan development, conference talks, liaising between academia, public sector and industry.

Toby Barnes’s Specialties:

I have worked predominantly in the digital media field, but focusing on digital entertainment and Videogames.
Never sure how to describe what I do - some say consultancy, some say busy body, I would say it is making a difference, to either industry, a brand or for a community.

Toby Barnes’s Experience

Director

Mudlark

(Public Company; 1-10 employees; Broadcast Media industry)

May 2008 — Present (5 months)

Mudlark is a new company set up as a place for clever people to play - a partnership between a games consultancy, an independent tv production company, a digital media arts group, pervasive gaming experts and the Mixed Reality Lab.

We deliver engaging experiences using a range of technologies and a commitment to playing games and telling stories.

Stories that flow across different screens and applications, though the web, between virtual worlds, on interactive and good old-fashioned TV, across alternate reality games, mixed up in social networks…and of course out into the real world.
Innovation, New Markets & Skills Manager (Interim)

Screen West Midlands

(Public Company; 11-50 employees; Media Production industry)

February 2008 — Present (8 months)

Developing the strategy for the regional screen agency in the West Midlands, with a focus on moving beyond traditional media to encompass social and digital media, games, new television distribution and mobile innovations
Executive Board Member

IGDA Education Sig

(Non-Profit; 5001-10,000 employees; Computer Games industry)

September 2005 — Present (3 years 1 month)

The Game Education Special Interest Group focuses on:

* developing a community of game educators
* promoting game education
* providing resources to game educators
Owner and Managing Director

Pixel-Lab

(Privately Held; 1-10 employees; Computer Games industry)

July 2005 — Present (3 years 3 months)

Pixel-Lab is a consultancy focusing on videogames and digital media
Executive Producer for Digital Media Projects

EM Media

(Privately Held; 11-50 employees; Public Policy industry)

July 2003 — July 2005 (2 years 1 month)

Executive Producer for sub £1,000,000 investments
Managing and Developing the Videogame cluster in the East Midlands
Setting Policy and supporting the media industry en masse in the Midlands
Business development

twelve:ten Design Ltd

(Computer Games industry)

2005 — 2005 (less than a year)
Creative Consultant

Two Way TV

(Privately Held; 11-50 employees; Media Production industry)

October 2002 — June 2003 (9 months)
Head of Interactive

MTV Networks

(Public Company; 501-1000 employees; mtv; Media Production industry)

December 1999 — June 2002 (2 years 7 months)
Head of Content Integration

NTL interactive

(Public Company; 501-1000 employees; Media Production industry)

November 1997 — December 1999 (2 years 2 months)
Head of Interactive

EMap

(Public Company; 201-500 employees; Media Production industry)

May 1996 — December 1997 (1 year 8 months)

Toby Barnes’s Education

Liverpool John Moores University

Business Information & Management, ITC & Marketing, 1990 — 1994

Additional Information

Toby Barnes’s Websites:

Toby Barnes’s Groups:

IGDA member,
Board member for CIN (www.creative-cin.co.uk)
Board member of the IGDA Education SIG (http://www.igda.org/education/)
BIMA member
Bafta member
Forum moderator for the IGDAs “Education” online forums. (www.igda.org/forums/), Digital central advisory comittee, Creative Technology Network, IGDA Production SIG