Social Media Marketer, Advertiser, PR Strategist
Raleigh-Durham, North Carolina Area
- Current
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- President at Ignite Social Media
- Partner; Manager of NC Office at Brogan & Partners Convergence Marketing
- Past
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- Senior Vice President, Public Affairs at Michigan Economic Development Corporation
- Director, Political Action Committee at National Association of Life Underwriters (now NAIFA)
- Associate Director, Communications and Member Services at Association of Health Insurance Agents
- Education
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- Univ of Chicago Graduate School of Business
- The American University
- Duke University
- Recommended
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5 people have recommended Jim - Connections
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417
connections
- Industry
- Marketing and Advertising
- Websites
Jim Tobin’s Summary
Applies marketing theory and tactics to solve business problems. Experienced in public relations (having given over 1,000 interviews), advertising (a partner in a mid-sized advertising agency) and marketing (masters in public communications). Utilizes interactive, social media, direct marketing, outdoor, print, television, radio and public relations tactics. Also experienced in applying behavior-based marketing tools such as PRIZM to marketing plans, media plans, and other strategies to maximize the efficiency of marketing campaigns.
Jim Tobin’s Specialties:
social media, b2b, tourism, health care, economic development, social marketing
Jim Tobin’s Experience
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President
Ignite Social Media
(Marketing and Advertising industry)
June 2007 — Present (2 years 2 months)
Running a social media agency that helps major brands decipher the vast array of social media marketing options for brand building and customer engagement. More information at www.ignitesocialmedia.com
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Partner; Manager of NC Office
Brogan & Partners Convergence Marketing
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2000 — Present (9 years 4 months)
Helps set marketing/advertising strategy and manage accounts for advertising clients with budgets from $500,000 to $10,000,000++. Runs NC office. Agency specializes in advertising for B2B, high tech, health care, economic development, tourism, social marketing (issues advertising), consumer services and business services.
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Senior Vice President, Public Affairs
Michigan Economic Development Corporation
(Government Agency; Government Administration industry)
April 1996 — April 2000 (4 years 1 month)
Ran advertising, marketing, Internet efforts and public relations for this government agency. As spokesperson, conducted more than 1,000 media interviews, from CNN and the Wall Street Journal to local weekly papers.
Oversaw multi-million dollar advertising budgets and a team of 30. -
Director, Political Action Committee
National Association of Life Underwriters (now NAIFA)
(Non-Profit Organization Management industry)
May 1994 — April 1996 (2 years)
Director of the nation's largest insurance Political Action Committee. Raised over $4m per election cycle for donations in virtually every national race and, through a network of state PACs, in elections in all 50 states.
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Associate Director, Communications and Member Services
Association of Health Insurance Agents
(Non-Profit Organization Management industry)
October 1990 — May 1994 (3 years 8 months)
Joined spin-off trade association upon inception and helped grow it from 104 members to over 8,800 members within two years.
Managed communications and member services efforts.
Jim Tobin’s Education
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Univ of Chicago Graduate School of Business
Strategic Marketing Management December 1999 — December 1999
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The American University
MA , Public Communications , August 1994 — May 1996
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Duke University
BA , Political Science , August 1985 — May 1989
