Advertising, Marketing and Public Relations Strategist
Raleigh-Durham, North Carolina Area
- Current
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- President at Ignite Social Media
- Partner; Manager of NC Office at Brogan & Partners Convergence Marketing
- Past
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- Senior Vice President, Public Affairs at Michigan Economic Development Corporation
- Director, Political Action Committee at National Association of Life Underwriters (now NAIFA)
- Associate Director, Communications and Member Services at Association of Health Insurance Agents
- Education
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- Univ of Chicago Graduate School of Business
- The American University
- Duke University
- Recommended
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2 people have recommended Jim - Connections
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- Industry
- Marketing and Advertising
- Websites
Jim Tobin’s Summary
Applies marketing theory and tactics to solve business problems. Experienced in public relations (having given over 1,000 interviews), advertising (a partner in a mid-sized advertising agency) and marketing (masters in public communications). Utilizes interactive, social media, direct marketing, outdoor, print, television, radio and public relations tactics. Also experienced in applying behavior-based marketing tools such as PRIZM to marketing plans, media plans, and other strategies to maximize the efficiency of marketing campaigns.
Jim Tobin’s Specialties:
social media, b2b, tourism, health care, economic development, social marketing
Jim Tobin’s Experience
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President
Ignite Social Media
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2007 — Present (1 year)
Running a social media agency designed to help companies decipher the vast array of social media options for brand building and customer engagement. More information at www.ignitesocialmedia.com
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Partner; Manager of NC Office
Brogan & Partners Convergence Marketing
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2000 — Present (8 years 2 months)
Helps set marketing/advertising strategy and manage accounts for advertising clients with budgets from $500,000 to $10,000,000++. Runs NC office. Agency specializes in advertising for B2B, high tech, health care, economic development, tourism, social marketing (issues advertising), consumer services and business services.
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Senior Vice President, Public Affairs
Michigan Economic Development Corporation
(Government Agency; 201-500 employees; Executive Office industry)
April 1996 — April 2000 (4 years 1 month)
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Director, Political Action Committee
National Association of Life Underwriters (now NAIFA)
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
May 1994 — April 1996 (2 years)
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Associate Director, Communications and Member Services
Association of Health Insurance Agents
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
October 1990 — May 1994 (3 years 8 months)
Jim Tobin’s Education
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Univ of Chicago Graduate School of Business
Strategic Marketing Management December 1999 — December 1999
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The American University
MA, Public Communications, August 1994 — May 1996
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Duke University
BA, Political Science, August 1985 — May 1989
