Social Media Marketer; Author, "Earn It. Don't Buy It." and "Social Media is a Cocktail Party"
- Raleigh-Durham, North Carolina Area
- Marketing and Advertising
Jim Tobin's Overview
- President at Ignite Social Media
- Author at Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World
- Author at Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
- Partner at Brogan & Partners Convergence Marketing
- Senior Vice President, Public Affairs at Michigan Economic Development Corporation
- Director, Political Action Committee at National Association of Life Underwriters (now NAIFA)
- Associate Director, Communications and Member Services at Association of Health Insurance Agents
Jim Tobin's Summary
Experienced social media marketer who works with some of the world's largest brands running social media promotions and managing ongoing social profiles/channels. President of Ignite Social Media, the original social media agency (TM).
Author of the 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," and the 2008 book, "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing."
Former public relations political spokesperson (having given over 1,000 interviews) and advertising agency leader (a partner in a mid-sized advertising agency). Has masters in public communications. Formerly ran the largest PAC in the insurance industry.
Specialties: social media, social media marketing, b2C, consumer packaged goods, technology, electronics, health care, tourism, economic development, social marketing
Jim Tobin's Experience
Privately Held; 51-200 employees; Marketing and Advertising industry
June 2007 – Present (7 years 4 months)
Running a social media agency that helps major brands decipher the vast array of social media marketing options for brand building and customer engagement. More information at www.ignitesocialmedia.com
Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World
November 2013 – November 2013 (1 month)
Social media marketing is broken.
Social ad spend is up and engagement is down. Correlation? You bet. Marketers have mistakenly equated social media advertising with social media marketing, despite research that proves earned social engagement drives far better business results than paid social exposure.
Facebook continues to maintain impressive user growth and rack up advertising revenue, but at what cost? The social media giant faces near-term systemic problems and shifting demographics that will completely alter the face of social media marketing over the next few years. Are you ready?
Jim Tobin’s Earn It. Don’t Buy It. provides unique insight into the changing social media marketing landscape and offers actionable strategies that will help modern CMOs and brand managers design social media marketing programs that earn engagement and drive business results.
You can’t buy respect, trust, friends, or community — you’ve got to earn it. The same goes for social media marketing success.
Earn it, don’t buy it.
Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
October 2008 – October 2008 (1 month)
An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.
Partnership; 11-50 employees; Marketing and Advertising industry
April 2000 – December 2007 (7 years 9 months)
Helps set marketing/advertising strategy and manage accounts for advertising clients with budgets from $500,000 to $10,000,000++. Runs NC office. Agency specializes in advertising for B2B, high tech, health care, economic development, tourism, social marketing (issues advertising), consumer services and business services.
Senior Vice President, Public Affairs
Nonprofit; 201-500 employees; Nonprofit Organization Management industry
April 1996 – April 2000 (4 years 1 month)
Ran advertising, marketing, Internet efforts and public relations for this government agency. As spokesperson, conducted more than 1,000 media interviews, from CNN and the Wall Street Journal to local weekly papers.
Oversaw multi-million dollar advertising budgets and a team of 30.
Director, Political Action Committee
National Association of Life Underwriters (now NAIFA)
May 1994 – April 1996 (2 years)
Director of the nation's largest insurance Political Action Committee. Raised over $4m per election cycle for donations in virtually every national race and, through a network of state PACs, in elections in all 50 states.
Associate Director, Communications and Member Services
Association of Health Insurance Agents
October 1990 – May 1994 (3 years 8 months)
Joined spin-off trade association upon inception and helped grow it from 104 members to over 8,800 members within two years.
Managed communications and member services efforts.
Jim Tobin's Skills & Expertise
- Social Media
- Social Marketing
- Social Media Marketing
- Online Marketing
- Marketing Strategy
- Brand Development
- Social Networking
- Digital Marketing
- Online Advertising
- Public Speaking
- Agency Development
- Social Media Measurement
- Google Analytics
- Integrated Marketing
- Lead Generation
- Brand Management
- Creative Strategy
- Public Relations
- Corporate Branding
- Digital Strategy
- Press Releases
- Digital Media
- Email Marketing
- Marketing Communications
- Web Analytics
- Mobile Marketing
- Content Strategy