
Senior Manager, Consumer Products
Greater Chicago Area

Senior Manager, Consumer Products
Greater Chicago Area
Armed with a diverse background in online product leadership, consumer marketing and research, I am seasoned in creating delightful & profitable customer experiences.
Consistently empowered and expected to investigate the enormous potential of technology in the face of fierce competition, I'm a self-achiever who thrives in results-driven environments with a focus on innovation, growth, and profitability
Staunchly consumer-centric with a belief that my opinion, while interesting, isn't important. It's the consumer's opinion that truly matters, and the constant attention to the user's voice that leads to solutions that resonate.
Thought leader in the use of mobile technologies in vertical search as a contributor to industry publications and conferences.
Experienced in mining for insights across the social graph and identifying opportunities to engage users in these channels.
As a seasoned manager who has led several small, high performance teams, I know focus employee development and growth is the precursor to any material business success.
(Privately Held; Internet industry)
October 2007 — Present (3 years )
Currently lead a small team responsible for strategy & roadmap of Apartments.com's consumer-facing businesses, developing new offerings as necessary in response to emerging trends and competitive strategies.
- Manage industry-leading vertical search product, delivering increasing business value via user-centered design that produces a winning experience and tight conversion funnel.
- Lead organizational mobile products strategy in the areas of mobile web, native applications (iPhone) and SMS.
- Drive organic traffic acquisition efforts, primarily via SEO, to all Apartments.com businesses
- Responsible for social media strategy and roadmap execution, which to date has resulted in significant improvements in Apartments.com footprint in the social graph and overall engagement with several customer segments.
- Shepherd Apartments.com market and user research practice, specifically in the area of usability, ethnographic/observational techniques, multivariate tests and traditional qual/quant
-Nurture private party classified e-commerce business, growing revenues through successful use of pricing & positioning strategies and innovative marketing tactics