Thibault Masson

Current

Founder at Fashion Fox

Past

Marketing Manager at ebookers (TravelPort / Cendant)
E-Marketing Program Manager (Intern) at Orbitz
Pre-Sales Engineer, Account Manager at BroadVision

Analyst, Webmaster at AffiliationPro (Self-employed)

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Education

Kellogg School of Management
ESSEC - ESSEC Business School
Institut d'Etudes politiques de Paris

Lycée Kléber

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Recommended

1 person has recommended Thibault

Connections

293 connections

Industry

Internet

Websites

My Company

Thibault Masson’s Summary

Experienced in internet marketing, I value entrepreneurial spirit and I am curious to hear about new ventures.
After starting in banking (1998), I branched out toward my real passion, i.e. internet marketing. First, I worked in a company selling consumer credit online (1999). Then, I joined BroadVision, a software company specialized in e-commerce platforms and stayed on for 3 years, until 2003.
After this valuable experience, I chose to get back to school and earn my MBA in the US, at the Kellogg School of Management. After an internship at Orbitz in 2004, I came back to France to join ebookers.fr, Orbitz's sister company in Europe, as Marketing Manager.
After 2 successfull years of learning and generating additional sales, I have chosen to launch my own venture, Fashion Fox. This new company is an online marketing consultancy helping fashion companies sell more and market better online.
My immediate goal is to get fashion industry members and online marketing experts to know about Fashion Fox's free newsletter about the impact of online marketing on the fashion industry.

Thibault Masson’s Specialties:

Online marketing (e.g. Sponsored links, performance marketing, ROI, one-to-one marketing, affiliate marketing)
Creativity

Thibault Masson’s Experience

Founder

Fashion Fox

(Privately Held; Myself Only; Internet industry)

July 2007 — Present (1 year 1 month)

Created Fashion Fox, a company helping fashion companies sell more and market better online.
Launched website (www.fashion-fox.com) and free newsletter to share information about the impact of online marketing on the fashion industry.
Act as online marketing expert for fashion brands (e.g. strategic consulting, website development, site traffic growth, overall visibility, and online revenue growth).
Marketing Manager

ebookers (TravelPort / Cendant)

(Public Company; 5001-10,000 employees; OWW; Internet industry)

August 2005 — June 2007 (1 year 11 months)

Marketing Manager of ebookers.fr, an online travel agency. ebookers is part of Orbtiz Worldwide.
Managed and allocated the marketing budget for France ( € 5M + ).
Designed marketing strategy, in coordination with the French Managing Director and the European marketing team.
Handled both online and offline marketing, designed marketing campaigns, conducted the PR effort and launched a majer SEO initiative.
Generated a significant increase in sales, while lowering customer acquistion cost.
E-Marketing Program Manager (Intern)

Orbitz

(Public Company; 201-500 employees; Internet industry)

June 2004 — September 2004 (4 months)

• Constructed ROI analysis of internet ad spending ($50,000/day) and increased site traffic.
• Initiated and implemented successful pay-per-click, affiliate, and keyword advertising campaigns.
• Performed competitive analysis and coordinated customer experiences mapping that resulted in identification of industry best practices. Created buy-in for an action plan currently under implementation.
Pre-Sales Engineer, Account Manager

BroadVision

(Public Company; 501-1000 employees; BVSN; Computer Software industry)

February 2000 — June 2003 (3 years 5 months)
Analyst, Webmaster
AffiliationPro (Self-employed)

(Self-Employed; Myself Only; Internet industry)

January 2000 — February 2003 (3 years 2 months)

Founded France’s leading website aimed at promoting affiliate marketing (1,200 subscribers to website newsletter
Analyzed evolution of France and American markets, reviewed affiliate marketing software

Thibault Masson’s Education

Kellogg School of Management

MBA, Marketing, Technology, Entrepreneurship, September 2003 — June 2005

Activities and Societies:

European Business Club
Gay and Lesbian Management Association
High Tech Club
ESSEC - ESSEC Business School

BA, Marketing, 1997 — 1999
Institut d'Etudes politiques de Paris

BA, Political Science, 1994 — 1997
Lycée Kléber