Tony Massing

Current

Data Center, Operations, and IT Consultant at Rednelly Corp

Past

Manager, Data Center Operations at Facebook
VP of Operations at Vusion, Inc.
Sr. Director, Global Hosting at Network Appliance, Inc.

Sr. Director, World Wide Data Center Infrastructure at Sun Microsystems, Inc.
Director Production Support at Critical Path, Inc.
Vice President, IT Operations and Support at Exodus Communications, Inc.
Manager, IT Operations at Filoli Information Systems

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Education

University of Tennessee-Knoxville
Darlington School

Recommended

25 people have recommended Tony

Connections

500+ connections

Industry

Information Technology and Services

Websites

Tony Massing’s Summary

Results-driven executive with demonstrated success in data center strategy, design, operations, and management, as well as information technology strategy, real-time decision support systems, operations, engineering, customer support, and integrations for startups to Fortune 100 global environments.

Reduced operations run rate by 45%
Optimized storage cost performance by 87%
Delivered integrated business and decision support system enabling single Q2C process for bottom line savings >$90M/yr
Spearheaded IT optimization resulting in cost savings of $29.8M in <10 months

Decisive leader with strong business acumen for bottom line savings in startup, explosive growth, and recession-based markets.
• Created centralized customer response center supporting 46 Data Centers and >6K customers generating savings >$2M/month
• Delivered global replacement of monitoring tools. Enhanced features and consolidated into more efficient systems in <90 days reduced costs by 30% and nearly doubled revenue within 6 months
• Managed consolidation of 4 IT organizations with <1% voluntary attrition, delivering savings exceeding $24M annual operating plan

Keen strategist with operations expertise and track record of maximizing performance of limited resources and appropriate application of technology to solve business problems.
• Architected and delivered real-time decision support systems built on Siebel, Oracle Financials, Portal, and IT systems
• Championed development and delivery of consolidated customer service portal integrated with 35 backend business and third-party systems, 61% customer penetration, generating 2.7M Hits/month
• Expert in delivery of integrated IT and vendor systems focused on the business. Skilled leader and motivator of teams of 10 - 375+

Proactive manager adept at creating vision, developing action plans, producing results. Integrity based professional with excellent communication, negotiation, team building, and interpersonal skills.

Tony Massing’s Specialties:

Data Center Strategy, Remediation, Design & Operations Expert, Software Development, Decision Support Systems, Business Support Systems, Customer Portals, Automated System Management, Web-based Applications Development, Strategic & Long Range Planning, Experienced in Mergers & Acquisitions. Project Cost & Scheduling, Project Management & Administration, Presentations & Seminars, Contract Negotiation & Management, Management of Change, Procedures & Standards Development, Outsourced Vendor Mgmt

Tony Massing’s Experience

Data Center, Operations, and IT Consultant

Rednelly Corp

(Information Technology and Services industry)

August 2006 — Present (3 years 5 months)

Data Center, Operations, and IT Strategist
• DC and ITIL focused expertise in Corp and Engr DC architecture, strategy, analysis, design, remediation, and stabilization for Nvidia and Redback Networks. Solutions include high density cabs and in-row cooling to support 30+ kW cab loads. Services include IT strategic plan development in the areas of Incident, Problem, & Change Management following ITIL v2 methodology.
• Infrastructure Strategic Planning focused expertise in the areas of data center, network, and operations short and long range strategic planning using ITIL v3 methodology for Jacobs Associates and Electronic Arts.
• DC Assessments involving detailed reports of power, cooling and best practices for improving or expansion of customer datacenters. Customers include: Univ. of Missoula (MN), Valley Medical Center (WA), Univ. of Memphis (TN), Redback Networks, Nvidia, City of Mountain View, and Dataminium (CA), Nevada Comstock (NV), Pitney-Bowes (CT), and HopOne (IL).
Manager, Data Center Operations

Facebook

(Privately Held; Internet industry)

July 2009 — December 2009 (6 months)

Manager, Data Center Operations
• Recruited to help stabilize, unify, and establish scalable, repeatable, and sustainable processes to scale the Data Center Operations teams for the fastest growing and most active web site in the US.
• Enabled 25% operational improvement to support ratios exceeding of 1:5500, 20 staff, and ~$225M in existing assets and 300M+ active users. Scale roadmap defined for 1:10000 support model of ~$570M in assets in 2010.
VP of Operations

Vusion, Inc.

(Privately Held; Internet industry)

June 2008 — May 2009 (1 year )

Operations Consultant
• Restructured to assist part-time leading operations and continuing to drive cost and process optimizations within the corporate IT and production data center environments to weather the short term economic challenges.
Vice President, 2008
• Recruited to lead worldwide operations for Vusion’s award winning Video Cloud Stream services. Responsible for global operations and strategy including capacity analysis and planning for data center, system and network capacity and technology acquisition.
• Establish global Tier 1 network contracts to support >100 Gbps of network traffic; reduced operations run rate by 45% in 6 months; optimized storage cost performance by 87%; and established industry standard hardware and software contracts for expansion procurement.
Sr. Director, Global Hosting

Network Appliance, Inc.

(Public Company; 5001-10,000 employees; NTAP; Computer Hardware industry)

October 2006 — July 2007 (10 months)

Senior Director
• Recruited to stabilize and rebuild the Global Hosting Operations and Engineering teams; created strategy for optimizing and expanding existing corporate and collocation data center footprint by 40%; renegotiated collocation contracts reducing spending by 32%; responsibility of $21M/yr, sixty staff and $50M in existing assets.
• Implemented Onshore/Offshore Operations and Engineering outsource teams to augment and scale existing teams.
Sr. Director, World Wide Data Center Infrastructure

Sun Microsystems, Inc.

(Public Company; 10,001 or more employees; SUNW; Information Technology and Services industry)

December 2004 — October 2006 (1 year 11 months)

Recruited to rebuild the World Wide Data Center and Infrastructure team; create strategy for consolidating eight worldwide data centers into four, complete SOW and renegotiation of WWDCI part in a $30M/yr managed services outsource contract; managed operations, DBA, network and production engineering teams with budget of ~$18M. Day-to-day management of ~$15M/yr data center operations, DBA, and network outsourced support vendor.

Restructured to develop and lead AMER portion of Follow the Sun Tier 1 / Tier 2 operations organization after 22% RIF across ITOps Organization. Expertise in conversion of silo to cross functional organization. Productivity increase 5X with 30% less staff in 5 months.
Director Production Support

Critical Path, Inc.

(Public Company; 201-500 employees; CPTH; Information Technology and Services industry)

June 2003 — September 2004 (1 year 4 months)

Critical Path, Inc. is a global provider of digital communications software and services, headquartered in San Francisco. Brought in to uplevel existing Systems Administration Department for the Hosted Operations Division and consolidate data centers. Responsible for capital budget in excess of $2M/year while consolidating and providing production management for all networking, computer hardware, software, and data base systems in the five data centers around the globe. Managed team responsible for providing computer hardware/software deployment and support for HPUX, Sun, Linux, Oracle, and Cisco Systems. Responsible for day-to-day management of global $8M/year facility and IT outsourced operations to Hewlett Packard. Created strategic plan for consolidating five data centers into two. Consolidation completed in summer 2005.
Vice President, IT Operations and Support

Exodus Communications, Inc.

(Public Company; 1001-5000 employees; EXDS; Information Technology and Services industry)

October 1997 — February 2003 (5 years 5 months)

Exodus Communications was an International Internet Data Center Company. At peak Exodus boasted a $30B market capitalization and 46 Internet Data Centers in excess of 5M sq. ft. of raised floor across the globe. Exodus set a NASDAQ record of 13 quarters of >40% growth qtr/qtr and an additional 4 quarters of 20% qtr/qtr growth. Billable revenues exceeded $1.6B/yr.
Manager, IT Operations

Filoli Information Systems

(Privately Held; 51-200 employees; Information Technology and Services industry)

August 1995 — October 1997 (2 years 3 months)

Startup SW delopment company located in Palo Alto, California. Managed the SA for the Operations Division. Responsible for capital budget in excess of $2M/year, development and procurement as well as production management for all telephony, networking, computer HW and SW, and data center in the corporate office. Supervise workstation HW/SW implementation, procurement, and server and client production and development equipment. Managed team responsible for providing computer HW/SW support for over NeXT, Windows, Sun, Network Appliance, and Digital NFS and Database.

Managed integration and 50% scale down of workstation and server support system administrators. Lead design, development, selection, procurement, and installation team for hardware and network standardization/stabilization in corporate facility. Implemented system changes and expansions resulted in average monthly uptime improvements from 85% to 98.5% and a 50% LAN performance increase over a six-month period.

Tony Massing’s Education

University of Tennessee-Knoxville

BSCE , Civil Engineering , 1981 — 1986
Darlington School

High School 1972 — 1979

Additional Information

Tony Massing’s Websites:

Tony Massing’s Interests:

Active consultant to: Gerson Lehrman Group, Ridgetop Research, Coleman Research Group, and DeMatteo Monness LLC.

Tony Massing’s Groups:

ASCE, USGBC

Sun Alumni
Exodus Alumni
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NetApp Alumni
The University of Tennessee Alumni Group
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