Tessa Skeens

Current

• Creative Director at Planet Real Estate

Past

• Web Design and Marketing Consultant (Self-employed)
• Art Director at Harcourt Inc.
• Graphic Designer at Yesawich Pepperdine Brown L.L.P.

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Education

• Rollins College

Connections

12 connections

Industry

Marketing and Advertising

Websites

• My Website

Tessa Skeens’s Summary

Creative art director with extensive experience managing diverse projects from concept to completion in publishing, advertising and real estate. Direct experience with web site concept|design, printed media and digital photography. Specialize in conceptual thinking, color, project management, writing|editing and photography. Interested in working with companies in real estate, residential design or construction as well as contract web site design.

Tessa Skeens’s Specialties:

design, HTML, copy writing, copy editing, Photoshop, information architecture, project management, b2b and b2c content, creative concepts, knowledge of real estate practices,

Tessa Skeens’s Experience

• Creative Director

  Planet Real Estate

  (Privately Held; 1-10 employees; Real Estate industry)

  October 2005 — Present (2 years 8 months)

  Responsible for designing, writing and copy editing all content for our company and client web sites. Research, develop and edit content for online sites, landing pages, email campaigns as well as marketing and training materials. Edit, write and restructure copy from internal and external sources for maximum effectiveness and accuracy. Manage and direct all creative aspects from photography to copy to design from concept through completion. Web site and content editor who manages site updates via FTP. Familiar with HTML. Creative problem solver for design and marketing solutions. Manage budgets and timelines and report status. Contribute to customer support and contact daily. Respond appropriately to changes in industry through continuous research.

• Web Design and Marketing Consultant

  Self-employed

  (Self-Employed; Real Estate industry)

  2001 — 2005 (4 years)

  Responsible for creating, writing, producing and maintaining realtor client web sites. Created web content, newsletters, direct mail. Provided marketing guidance and produced quarterly newsletters, direct mail, signage and collateral. Prepared statistical evidence to establish company market. Successfully transitioned client from in-house to startup new business, matching sales within 6 months.

• Art Director

  Harcourt Inc.

  (Public Company; 1001-5000 employees; Publishing industry)

  1990 — 2001 (11 years)

  Designed and produced textbook projects from concept to finished page production for international publisher. Provided concept, design, art direction for photography and illustration; research and purchase of illustration and photography; editorial markup/proofing; scheduling and file management. Art directed 1- 6 month projects managing all content flow between photographers, illustrators, freelance assistants, editors, staff designers, photo research, typositors and press vendors to specific deadlines. Assisted two staff designers on the Treasury of Literature program directly leading to their promotion to senior art directors/management.

• Graphic Designer

  Yesawich Pepperdine Brown L.L.P.

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1984 — 1990 (6 years)

  Provided concept, design and layout services to the leading marketing, advertising and public relations agency serving over 50 travel and leisure accounts worldwide. Designed logos, brochures, menus, packaging and ad materials for such clients as Wyndham Hotels & Resorts, LaCosta, Walt Disney Dolphin & Swan Hotels.
  Received Certificate of Excellence from The First Show of the One Club of Orlando.

Tessa Skeens’s Education

• Rollins College

  1980 — 1983

Additional Information

Tessa Skeens’s Websites:

• My Website

Tessa Skeens’s Interests:

real estate, interior design, British fiction, music, writing, web design, color theory, research

Tessa Skeens’s Honors:

Certificate of Excellence from The First Show of the One Club of Orlando.

Tessa Skeens’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch