LinkedInTim Judson

Tim Judson

Location
Dallas/Fort Worth Area
Industry
Marketing and Advertising
500+connections

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Background

Publications

Re-Engagement Email Marketing Campaigns: A Step-by-Step Guide(Link)

Email Experience Council
June 2012

For consumers, the noise in the inbox is a lot louder. Consumers have become more selective and protective of what they receive. It’s incumbent upon the email marketer to ensure that their messages are highly engaging for the consumer. This is why we all strive for more relevance in the messages we send.

But what happens if a subscriber or even a customer loses interest in our messages? Many marketers implement a re-engagement campaign, often called a win-back campaign. These campaigns are designed to re-start the relationship between you and your customer.

Authors:

Skills

  • Email Marketing
  • Content Management
  • Product Management
  • Social Media

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