Tobias "Toby" Trammell

Tobias "Toby" Trammell

Team Lead Enterprise Sales Engineering at Silverpop, an IBM Company

Greater Atlanta Area
Computer Software

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Tobias "Toby" Trammell's Overview


500+ connections


Tobias "Toby" Trammell's Summary

Business minded technical professional with extensive experience in Software as a Service (SAAS) software companies selling, supporting and training B2C and B2B prospects and clients from Fortune 500 to SMBs.

Business Qualifications: key experience in pre-sales, post-sales implementations and product consulting to B2B and B2C companies, CRM sales automation & marketing resource management implementations, business process streamlining, financial and operations management, contract and GAAP compliance, search engine and PPC management, MBA in Finance & International Business

Technical Qualifications: html, dhtml, xml, xsl, javascript, ajax, qbxml, systems integration

Personal Qualifications: highly motivated, entrepreneurial, competitive, creative thinker, excellent communications skills


sales engineering, CRM administration and implementation, API integrations, search engine optimization (SEO), pay per click management (PPC), online marketing, email marketing and marketing automation technologies.

html, dhtml, xml, xsl, javascript, java, php, .net, SQL, ajax, APIs, Quickbooks APIs, systems integrations, cloud computing

Tobias "Toby" Trammell's Experience

Team Lead Enterprise Sales Engineering

Silverpop, an IBM Company

Privately Held; 201-500 employees; Computer Software industry

July 2012Present (2 years 3 months)

- Supports top-level enterprise sales for new prospects and existing customers, working directly on deals with enterprise accounts
- Mentors team of sales engineers to ensure proper solutions are presented to prospects and customers and to ensure that the team has all tools necessary to succeed
- Helped develop strategy for aligning compensation goals for sales engineering team with desired sales outcomes
- Established key activity metrics and measurements for the sales engineering roles

Senior Sales Engineer


Privately Held; 201-500 employees; Computer Software industry

February 2007July 2012 (5 years 6 months)

- Responsible for delivering highly customized product demonstrations to prospects and customers, analyst firms (Forrester, Gartner) and other key stakeholders
- Onsite and online presentations to close business at Fortune 500 companies, "blue chip" companies and SMBs
- Conducts technical discussions, customized user group sessions and proof of concept scenarios
- Respected by executive team and selected to participate in key company projects for the CEO, Senior VP of Sales and Service, VP of Product Management and VP of Marketing.

Privately Held; 1-10 employees; Computer Software industry

May 2006February 2007 (10 months)

- Designed & implemented integrated invoicing system based upon client contract metrics, reducing process time from 3 days to 3 hours, while also improving delivery and consistency of invoices
- Implemented & managed sales automation system to increase sales team effectiveness, enhance consistency of client data, manage support issues and track marketing efforts
- Responsible for contract compliance standards to ensure GAAP & internal process compliance
- Managed Avaya IP Office telephony infrastructure, implementing call reporting software & VOIP
- Streamlined A/R and Remittance processes from lockbox operations utilizing systems integration

Senior Product Consultant / Biz Dev Specialist

MarketingCentral (Acquired by Unica / IBM)

Privately Held; 1-10 employees; Computer Software industry

May 2005May 2006 (1 year 1 month)

- Implemented redesign of website, utilized SEO, increased traffic & leads by 75%, ranked #1 Google
- Managed Pay Per Click campaigns, reducing spend by 80% and increasing leads by 100%
- Responsible for updating product training and help materials and website, created Client Support Portal, implemented web-to-case and email-to-case functionality
- Created product specifications including: vendor quoting, request forms, and account branding

Practice Group Consulting Intern

Smith Barney, SSA

Public Company; 10,001+ employees; MS; Financial Services industry

November 2004May 2005 (7 months)

- Created business plans, costing, pricing and marketing models for high net worth clients’ businesses
- Analyzed and valued Merger and Acquisition (M&A) prospects and deals
- Implemented strategic consulting methods, conducting in-depth operational and financial analyses and presenting suggested improvements to high net worth business owners

Tobias "Toby" Trammell's Languages

  • German

Tobias "Toby" Trammell's Skills & Expertise

  1. JavaScript
  2. JSP
  3. AJAX
  4. HTML
  5. CSS
  6. Advanced CSS
  7. SEO
  8. SEO copywriting
  9. SEM
  10. PHP
  11. SQL
  13. API
  14. XML
  15. XSLT
  16. XSL
  17. Business Process Improvement
  18. Business Strategy
  19. Financial Analysis
  20. Corporate Finance
  21. Training Delivery
  22. JSON
  23. DOM
  24. Dojo
  25. jQuery
  26. Sales Engineering
  27. Sales Support
  28. Public Speaking
  29. Sales Presentations
  30. Presentation Development
  31. Technical Presentations
  32. Cloud Computing
  33. SaaS
  34. APIs
  35. Online Marketing
  36. Marketing Automation
  37. Business Development
  38. Email Marketing
  39. CRM
  40. Lead Generation
  41. Sales Operations
  42. Enterprise Software
  43. Multi-channel Marketing
  44. Integration
  45. Pre-sales
  46. Software Industry
  47. Selling
  48. Integrated Marketing

View All (48) Skills View Fewer Skills

Tobias "Toby" Trammell's Education

Georgia State University - J. Mack Robinson College of Business

MBA, Finance & International Business


4.0 GPA (Summa Cum Laude)

Activities and Societies: Beta Gamma Sigma Honor Society Inductee

University of Georgia - Terry College of Business

BBA, Business Management


Contact Tobias "Toby" for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • getting back in touch

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