Tobias "Toby" Trammell

Team Lead Enterprise Sales Engineering

Location: Greater Atlanta Area
Industry: Computer Software

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Tobias "Toby" Trammell's Overview

Current

Team Lead Enterprise Sales Engineering at Silverpop

Past

Senior Sales Engineer at Silverpop
Director of Operations at MarketingCentral (Acquired by Unica / IBM)
Senior Product Consultant / Biz Dev Specialist at MarketingCentral (Acquired by Unica / IBM)

Practice Group Consulting Intern at Smith Barney, SSA

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Education

Georgia State University - J. Mack Robinson College of Business
University of Georgia - Terry College of Business

Recommendations

4 people have recommended Tobias "Toby"

Connections

429 connections

Websites

MBA Honors

Business minded technical professional with extensive experience in Software as a Service (SAAS) software companies selling, supporting and training B2C and B2B prospects and clients from Fortune 500 to SMBs.

Business Qualifications: key experience in pre-sales, post-sales implementations and product consulting to B2B and B2C companies, CRM sales automation & marketing resource management implementations, business process streamlining, financial and operations management, contract and GAAP compliance, search engine and PPC management, MBA in Finance & International Business

Technical Qualifications: html, dhtml, xml, xsl, javascript, ajax, qbxml, systems integration

Personal Qualifications: highly motivated, entrepreneurial, competitive, creative thinker, excellent communications skills

Specialties

sales engineering, CRM administration and implementation, API integrations, search engine optimization (SEO), pay per click management (PPC), online marketing, email marketing and marketing automation technologies.

html, dhtml, xml, xsl, javascript, java, php, .net, SQL, ajax, Salesforce.com APIs, Quickbooks APIs, systems integrations, cloud computing

Team Lead Enterprise Sales Engineering

Silverpop

Privately Held; 201-500 employees; Computer Software industry

July 2012 – Present (11 months)

Senior Sales Engineer

Silverpop

Privately Held; 201-500 employees; Computer Software industry

February 2007 – July 2012 (5 years 6 months)

- Responsible for delivering highly customized product demonstrations to prospects and customers, analyst firms (Forrester, Gartner) and other key stakeholders
- Onsite and online presentations to close business at Fortune 500 companies, "blue chip" companies and SMBs
- Conducts technical discussions, customized user group sessions and proof of concept scenarios
- Respected by executive team and selected to participate in key company projects for the CEO, Senior VP of Sales and Service, VP of Product Management and VP of Marketing.

Director of Operations

MarketingCentral (Acquired by Unica / IBM)

Privately Held; 1-10 employees; Computer Software industry

May 2006 – February 2007 (10 months)

- Designed & implemented integrated invoicing system based upon client contract metrics, reducing process time from 3 days to 3 hours, while also improving delivery and consistency of invoices
- Implemented & managed Salesforce.com sales automation system to increase sales team effectiveness, enhance consistency of client data, manage support issues and track marketing efforts
- Responsible for contract compliance standards to ensure GAAP & internal process compliance
- Managed Avaya IP Office telephony infrastructure, implementing call reporting software & VOIP
- Streamlined A/R and Remittance processes from lockbox operations utilizing systems integration

Senior Product Consultant / Biz Dev Specialist

MarketingCentral (Acquired by Unica / IBM)

Privately Held; 1-10 employees; Computer Software industry

May 2005 – May 2006 (1 year 1 month)

- Implemented redesign of website, utilized SEO, increased traffic & leads by 75%, ranked #1 Google
- Managed Pay Per Click campaigns, reducing spend by 80% and increasing leads by 100%
- Responsible for updating product training and help materials and website, created Client Support Portal, implemented Salesforce.com web-to-case and email-to-case functionality
- Created product specifications including: vendor quoting, request forms, and account branding

Practice Group Consulting Intern

Smith Barney, SSA

Public Company; 10,001+ employees; MS; Financial Services industry

November 2004 – May 2005 (7 months)

- Created business plans, costing, pricing and marketing models for high net worth clients’ businesses
- Analyzed and valued Merger and Acquisition (M&A) prospects and deals
- Implemented strategic consulting methods, conducting in-depth operational and financial analyses and presenting suggested improvements to high net worth business owners