
San Francisco Bay Area

San Francisco Bay Area
CORE STRENGTHS:
Product placement, merchandising, market analysis, reviewing sales trends, forecasting, budgeting, product distribution, operations and seasonal sales planning.
SELECTED ACHIEVEMENTS:
Managed over $80 million in annual book sales at Advanced Marketing Services. Increased local and regional book sales 40% by targeting product to selected club groups.
Created weekly market share reports for Trans World Entertainment from data provided by Soundscan and Videoscan. Responsible for weekly reporting of regional market share data and targeted product placement and sales trends.
(Consumer Goods industry)
January 2009 — Present (7 months)
Responsible for the coordination of sales and inventory for Wordlock, Inc.
(Public Company; PEET; Retail industry)
April 2008 — December 2008 (9 months)
Responsibilities included employee supervision, store operations and cash management for scheduled shifts including inventory management and merchandising. Also, managed shift employees for efficient operations and customer service. Provided customer service and barista training at the South San Francisco Location.
(Privately Held; 51-200 employees; Publishing industry)
May 2008 — August 2008 (4 months)
Provided assistance to the Club, Mass Market and Home Improvement Sales Team by presenting, reviewing, processing and tracking customer orders. Reserved current and future customer inventory needs based on sales trends and budget projections. This position was a part time, temporary position filling in for the National Sales Manager during her maternity leave.
(Sole Proprietorship; 1-10 employees; Food Production industry)
February 2005 — March 2008 (3 years 2 months)
Enhance and provide new business programs, marketing plans, sales analysis, entertainment scheduling and promotion. Establish employee standards, tasks guidelines and procedures. Designed Rebecca's Coffee House food and drink menu, encouraged management development skills and provided skilled barista training. Assisted in setting up contractors during the restaurant relocation including moving equipment, establishing state licenses’ and city approvals.
(Sole Proprietorship; 1-10 employees; Music industry)
January 2007 — March 2008 (1 year 3 months)
Worked directly with Johnny Vernazza to improve the sales of music product for The Johnny "V" Vernazza Band (www.johnnyv.net). Responsibilities included product sales, promotion and placement for shows, gigs and retail stores.
(Privately Held; 51-200 employees; Consumer Electronics industry)
March 2006 — June 2007 (1 year 4 months)
Presented new electronic product to Wal-Mart Canada, Wal-Mart.com, Staples, FirstStreet.com and Target.com accounts. Responsible for maintaining orders, customer service, product returns, warranty and service agreements and processing systems. Created and maintained weekly sales and inventory reports. Continued negotiations with return centers in the United States to process future returns, refurbished product, and re-sell old and current product. Developed logistic standards and inventory management systems by utilizing services provided by major shipping and freight companies.
(Public Company; 201-500 employees; Publishing industry)
April 2000 — January 2005 (4 years 10 months)
Sales and product manager for Calendar, Gift, Religious, Cookbook and Regional books for the SAM’s Club retail account. Managed product presentation, distribution, replenishment and promotion to the national account buying team. Responsibilities also included the management of Juvenile and Bargain product during the Holiday 2002 season. Recommended the book selection for all new and relocation SAM’s Clubs. Established as the primary contact person to AMS distribution centers to manage weekly deliveries and returns for all SAM’s Clubs. Reported weekly on sales, merchandising, inventory and returns for all title categories. Created and maintained a database to review individual clubs address, including sales history and regional membership information.
(Public Company; 1001-5000 employees; Retail industry)
January 1996 — March 2000 (4 years 3 months)
Responsibilities included weekly reporting and analysis of national and chain sales information provided by Nielsen, Soundscan/VideoScan. Creation and management of market share and store inventory databases to monitor sales, market share, genre benchmarks, and stock levels for weekly music and video sales by geographic region. Contacted major vendor and label representatives to purchase new release, discount product and open order tracking for the chain. Completed weekly sales reporting and maintenance of customer special orders. Monitored regional airplay information provided by Broadcast Data Systems, vendor shipments and return authorization requests.
(Public Company; 1001-5000 employees; Retail industry)
February 1993 — August 1994 (1 year 7 months)
Senior manager for register point of sales, returns and customer service. Sales Floor merchandising manager for product positioning, endcaps and promotions. Coordinated contractors and tasks during a store re-model. Managed a staff of 12 employees on the third shift. Managed receiving of product shipments from the regional distribution center. Responsible for employee scheduling and training in Albany NY. Participated in management classes and on-the-job training during a store re-model in Poughkeepsie, NY. Successfully completed management training and promoted to store manager.
BA , Language and International Trade , August 1988 — December 1992
Concentration in Spanish
Delta Chi Social Fraternity