Tiziano Luccarelli

Current

Social Media Director at TheBlogTV S.p.A.

Past

Marketing Technology Manager at Hurricane Media S.r.l.
Web Marketing Manager at Istituto Europeo di Design
Web Marketing Consultant at Boomer.it

Project Manager at d'code digitalmedia
Campaign Specialist at Beenz.com

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Education

Istituto Europeo di Design
Università degli Studi di Lecce

Recommended

3 people have recommended Tiziano

Connections

150 connections

Industry

Broadcast Media

Websites

Tiziano Luccarelli’s Summary

My role can be identified as Social Media Strategist, integrating technology and business needs. My skills, acquired in 10 years of experience, are related to the definition of concept, structure and information architecture for innovation projects involving Internet, mobile, video, social relations and marketing objectives.

Working on complex integration in user experience design for social networks, webTV, crowdsourcing and UG projects. Writing functionality specifications and prototyping. Project management, usability testing.

Managing international marketing campaigns through different media with particular care to differences in cultural and social identities.

Tiziano Luccarelli’s Specialties:

Team management and building, New Business Development, Information Architecture, Social Media strategy (SMO).

Kaizen (total quality management) activities for continuous improvement in all functions of a business/company.

Software: Photoshop, Illustrator, Axure RP, XMIND, XHTML, CSS. WordPress template creation.

Tiziano Luccarelli’s Experience

Social Media Director

TheBlogTV S.p.A.

(Broadcast Media industry)

May 2008 — Present (1 year 3 months)

Responsible for User Experience in Social Media projects. WebTV, SocialTV and web applications definition and management. UG and crowdsourcing projects specialist.

Working closely with Business Development, Marketing, IT and Project Management departments.
Marketing Technology Manager

Hurricane Media S.r.l.

(Media Production industry)

November 2007 — August 2008 (10 months)

New world, evolution in social and cultural tendencies.
Yes, technology and marketing together. The only way to face the marketing evolution.

Responsible for technology selection/analysis in connection with marketing strategies and Clients objectives.
Web Marketing Manager

Istituto Europeo di Design

(Educational Institution; 201-500 employees; Higher Education industry)

January 2006 — May 2008 (2 years 5 months)

I'm working in the International Affairs Office.
International product strategy development. Country Managers support during local activities in foreign markets.

Search Engine Marketing - Web Analysis - Courses international promotion - AdWords Campaigns.
Web Marketing Consultant

Boomer.it

(Privately Held; 1-10 employees; Marketing and Advertising industry)

April 2006 — March 2008 (2 years)

- Search Engine Marketing
- Word-of-Mouth Marketing (brand blogging, forum e *community marketing).
- Viral Marketing.
- Buzz Marketing.
- Referral Programs
- Live streaming events programming

* Marketing campaign creation related to communities dynamics (Second Life, MySpace, flickr.com, etc...)

Clinets: Sony BMG Italy, Coca Cola Company, Motorola, Festivalbar, Adidas, Billabong, RIN, etc...
Project Manager

d'code digitalmedia

(Privately Held; 1-10 employees; Online Media industry)

October 2001 — February 2005 (3 years 5 months)

d'code clients: FIAT Group, Nestlé Group, Metacinema, Nissan, Renault, CNH, etc...
Campaign Specialist

Beenz.com

(Privately Held; 1001-5000 employees; Online Media industry)

September 2000 — July 2001 (11 months)

Organizing marketing campaigns and referral programs for clients using "beenz".
Working in close cooperation with Customer Relationship Management unit.

Clients: MTV Italia, MTV England, Kataweb, Radio Deejay, etc...

Tiziano Luccarelli’s Education

Istituto Europeo di Design

Diploma , Multimedia Communication , 1999 — 2001
Università degli Studi di Lecce

Degree , Philosophy , 1994 — 1999

Additional Information

Tiziano Luccarelli’s Websites:

Tiziano Luccarelli’s Interests:

Peer production. Social networking. WebTV and video technologies. Photography. Fine arts. Reading history, novels and poetry books. Cinema. Martial Arts. Basket. Sofa surfing. Eating regional cuisine. Autorizzo il trattamento dei miei dati personali ai sensi del D.Lgs 196/03