Fernando de la Rosa Herrero

Current

Owner, Business Developer at seisgrados

Past

MBA Full Time Professor at Universitat Pompeu Fabra
Professor of Marketing & Communication Strategies at Elisava
Owner, Business Developer at Rentingcar

Owner, Business Developer at TELEPRIX

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Education

University of Illinois at Urbana-Champaign
ESADE Business School
Universitat Abat Oliba CEU

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Recommended

1 person has recommended Fernando

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Fernando de la Rosa Herrero’s Summary

Fernando de la Rosa Herrero’s Specialties:

Commercial & Business Development, Business Strategy, Marketing Management, Interactive & Digital Marketing, Advertising & New Media, Marketing Metrics, Project Managment, Team Building

Fernando de la Rosa Herrero’s Experience

Owner, Business Developer

seisgrados

(Privately Held; 11-50 employees; Marketing and Advertising industry)

April 2002 — Present (7 years 4 months)

Since 2002 we are creating a communication company based on the convincement that the advertising world is changing, and a new model of agency is needed. Antonio Puig (Commes des Graçons), Sony Computer Entertainment (PlayStation), Toyota (Aygo), Pernod Ricard España (Malibú), Vaesa (VW), PortAventura España & UK, Bacardi (Bacardi Superior), Coca Cola (Nordic Mist), Damm, Calvin Klein, Asics and many other companies are giving to us the opportunity to develop advertising projects never done before in Spain.

My role inside the company is to provide the continuum flow of clients & partnerships to make seisgrados grow. I am also responsible of create the most efficient financial structure to develop the company.
MBA Full Time Professor

Universitat Pompeu Fabra

(Educational Institution; 1001-5000 employees; UPF; Research industry)

2007 — 2008 (1 year)

Marketing professor specialised on New Marketing & Advertising Trends.
Professor of Marketing & Communication Strategies

Elisava

(Education Management industry)

2004 — 2007 (3 years)
Owner, Business Developer

Rentingcar

(Marketing and Advertising industry)

2001 — 2002 (1 year)
Owner, Business Developer

TELEPRIX

(Internet industry)

June 1999 — July 2001 (2 years 2 months)

After finishing my MBA and a short trip to Palo Alto, I come back to Spain looking to start up a Internet Company. With three partners we studied the possibility of creating a telecom distributor company based on all the advantages of Internet. My first responsibilities were to fix contracts with the most important Telecom companies. After that we work, on the first round of venture capital to a very ambitious plan to establish Teleprix in Argentina, Mexico, Brazil, France, Portugal and Italy. With the dot com crisis, all the effort to develop this project was stopped.

Fernando de la Rosa Herrero’s Education

University of Illinois at Urbana-Champaign

MBA , International Marketing , 1999 — 1999
ESADE Business School

MBA , Marketing , 1997 — 1999
Universitat Abat Oliba CEU

Business Administration Management 1990 — 1995

Centro adscrito a la Universidad de Barcelona. Título oficial con especialización en Marketing & Finanzas.

Additional Information

Fernando de la Rosa Herrero’s Websites:

Fernando de la Rosa Herrero’s Interests:

New tecnology, marketing, advertising, business, gadgets, writting, reading, preparing power points, teaching in class, storytelling, diving, photo, my wife, running, sports