Owner Zulu Creative/ Marketing Consultant
Houston, Texas Area
- Current
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- Board Member at Spacetaker
- Owner/Marketing Consultant at Zulu Creative
- Past
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- Sr. Analyst, Interactive Marketing at Continental Airlines
- Owner, Marketing/Promotions & Event Coordinator at Urban Sugar Productions
- Recommended
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14 people have recommended Tina - Connections
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- Industry
- Marketing and Advertising
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Tina Hernandez Zulu’s Summary
As chief of Zulu Creative, a marketing and brand development agency in Midtown Houston, I develop and lead our clients’ brands through the battle for market share. Whether designing a Web site, creating ambiance for an event or generating a buzz, Zulu Creative is known for making a memorable impact.
My creative and technical abilities previously landed me a corporate position with Continental Airlines, where I provided strategic leadership in marketing communications, online advertising, email marketing, promotion, product development, site analytics and market research.
Having had experience on another runway, my fashion background includes producing and promoting fashion shows and major lifestyle and entertainment events, fashion styling, as well as owning and managing a retail clothing boutique. As a result, local, national and international brands trust me with their image and success.
With my home and business in Midtown, I feel it is my responsibility to play an active role in the area’s revitalization and prosperity and do this by working with local businesses to help them flourish. With my husband, Josh, I am committed to “giving back” and donate my time, treasure and talent to many organizations including GenART, Museum of Fine Arts Houston, Workshop Houston, the American Kennel and Boarding Association, Child Advocates, TOMS Shoes and Spacetaker (Board of Directors).
I graduated with honors from the University of Houston, and hold B.A. degrees in marketing and entrepreneurship.
Tina Hernandez Zulu’s Specialties:
Marketing Strategy Development, Brand Development, Website Design, Email Marketing, Market Research, Web Analytics, Event Production, Fashion Show Production and PR/Promotions.
Tina Hernandez Zulu’s Experience
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Board Member
Spacetaker
(Non-Profit; 1-10 employees; Arts and Crafts industry)
September 2007 — Present (9 months)
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Owner/Marketing Consultant
Zulu Creative
(Public Company; Myself Only; Internet industry)
June 2006 — Present (2 years)
Marketing Consulting in the areas of strategy & brand development, Web and email marketing.
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Sr. Analyst, Interactive Marketing
Continental Airlines
(Public Company; 10,001 or more employees; CAL; Leisure, Travel & Tourism industry)
February 1996 — June 2006 (10 years 5 months)
At Continental, I provided strategic marketing leadership in the areas of marketing communications, online advertising, email marketing, promotion, product development, site analytics and market research.
My role as Sr. Analyst, Interactive Marketing led me to become an email and interactive marketing expert, providing marketing strategy and guidance to Continental’s Brand Marketing group and its partner companies.
Highlights:
- Successful design and execution of a multi-phased/multi-channel $1.5 million integrated marketing communications plan for the launch of the redesigned continental.com.
- Redesign/relaunch of Continental’s OnePass Online Auction site, including a improved user interface, navigation and feature set. -
Owner, Marketing/Promotions & Event Coordinator
Urban Sugar Productions
(Privately Held; Myself Only; Marketing and Advertising industry)
May 1997 — May 2001 (4 years 1 month)
Urban Sugar Productions was an event production and promotion company that catered to clients in the lifestyle, entertainment and fashion industries. Urban Sugar Productions was instrumental in attracting and maintaining a loyal audience during the revitalization of Houston's downtown nightlife community.
